Canopy is at the forefront of reimagining home wellness with a line of innovative products, including humidifiers, showerheads, and diffusers. We believe your home environment plays a significant role in achieving beauty and wellness goals. Our products are designed to optimize your space, making it healthier and more enjoyable without the hassle of traditional devices. Our mission is to deliver dermatologist-recommended, easy-to-use products that support glowing skin, healthy hair, and overall well-being.
What we need
Currently, many of our team members generate their own content, leading to a fragmented and inconsistent approach. We are looking to bring on a Creative Video Producer and Editor to centralize and streamline our content creation process. By building and implementing a robust process, this role will ensure that teams can easily share assets and files, fostering collaboration and efficiency.
Additionally, this role is vital for generating both brand and performance content without redundancies. The Creative Video Producer and Editor will oversee the creation of cohesive, high-quality videos and photos that resonate with our audience, drive engagement, and effectively communicate the benefits of our products. This ensures that our marketing efforts are on-brand and impactful across all platforms, maintaining our high standards of quality while expanding our reach. This person should be able to provide creative direction for content as well.
What you'll be doing
Own the Content Creation Process: From ideation to distribution, ensure cohesive and high-quality outputs across all platforms.
Sourcing Creators: Source photo and video creators as needed, managing the content budget to ensure high-quality and cost-effective production.
Video Editing: Edit a variety of video assets, including ads, social posts, website videos, and educational content.
Video and Photo Production: Develop, produce, and edit captivating videos and photos for various uses, including paid ads, social media, and packaging.
Digital Distribution: Execute audio mixing, color correction/grading, and sizing to spec for digital distribution across a variety of sizes and aspect ratios.
Visual Consistency: Develop and hone our visual consistency on video, building on our existing brand architecture to maximize impact across consumer touchpoints.
Data-Driven Insights: Work closely with Growth team stakeholders to understand data and insights behind creative performance, and use learnings to inform future work.
Motion Graphics: Create paid social media ads with compelling motion graphics to boost engagement and conversions.
Concept Development: Collaborate with the creative team to develop concepts and storyboards.
Industry Trends: Stay up-to-date with industry trends and incorporate innovative techniques into projects.
Brand Adherence: Ensure all designs adhere to brand guidelines and deliver on project goals.
Current Content Examples
Meta
TikTok
Web
Current Content Resources (lots of 🧑🍳)
Social Manager - Shoots and edits content internally on CapCut Pro | Internal
Content Creator - Shoots and edits ad content in Final Cut | External
Creative Director - Manages brand photo shoots for launches | Part-Time
Owns brand content budget
Influencer Manager - Generates UGC content from creators, no editing | Internal
Growth Lead - Briefs content for paid ads to Content Creator | Internal (also is responsible for paid media)
Creative Content Production Agency - Odyssey | External
Total output needs
Paid
20-40 assets/month
50% Net-New
50% refinements/variations of existing content
Social
Limited needs
Web / Product launches
Lead creation of all photo/video assets for product launches
A proactive attitude towards learning new techniques and keeping up with industry trends.
You should apply for this role if
5-10 years of relevant experience, ideally in a start-up environment.
Proficiency in Adobe Creative Cloud (Premiere, After Effects, Photoshop, Lightroom), Final Cut Pro, and other relevant software.
Strong skills in project management, creative ideation, and strategic planning.
Experience in performance marketing, including the use of Facebook Ads Manager and Google Analytics.
Ability to work independently as well as collaboratively in a team setting.
A proactive attitude towards learning new techniques and keeping up with industry trends.
Strong prioritization and organizational skills.
Comp Range
$80-$105k
Location
Open to fully remote but NYC is highly preferred
Employment type
Full-time
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