Copywriter Content creator for Beauty Industry

Job Title: Copywriter Content creator for Beauty Industry

Location: Clearwater, FL 33765

Pay Rate: $33.00/hr. on W2

Shift - 9 Am to 5 Pm EST

·       Prior experience in the beauty space, whether a writer, editor or content creator professional or consumer beauty space.

·       Tools/Software: content management systems- they will have to build in proprietary system.

·       Seeking a creative, driven and organized Beauty Writer/Beauty Content Creator to join our team.

·       This role will be responsible for creating engaging, informative, and on-trend content related to the professional beauty industry, regularly partnering with cross-functional teams to bring beauty content to life across multiple platforms supporting company initiatives.

·       You'll have the opportunity to share your expertise, educate our audience, and contribute to the growth and awareness of SalonCentric.

Responsibilities:

·       Pitch, research and write compelling stories relevant to the professional beauty industry, ranging from evergreen articles to timely features to trend dissections across beauty, wellness and culture.

·       This will also require photo research, expert outreach, art requests and inputting edits from editor.

·       Write editorial content supporting SalonCentric’s monthly community and promotional priorities.

·       Edit and proofread stories daily from start to finish including SEO optimization and uplifting diverse model imagery.

·       Conduct thorough fact-chec, king, proofreading, and editing to maintain high editorial standards, accuracy, and diversity/representation in image assets and experts featured.

·       Implement SEO best practices to optimize content for search engines and maximize organic traffic.

·       Regularly update digital content for freshness, relevancy and accuracy.

·       Participate in brainstorms for editorial tentpoles, including digital magazines, packages and DEIB initiatives.

·       Create and capture content on-site at national/regional trade shows and events.

·       Perform monthly analytics review of content, and turn reports into actionable next steps.

·       Build content in proprietary content management system.

·       Assist with ad hoc administrative and editorial duties.

·       Work closely with cross-functional teams to ensure content alignment of brand voice and objectives.

·       Keep up-to-date and stay in close communication with LUSA Legal regarding FTC content guidelines.

around 3-5 years of experience:

·       Prior experience in the beauty space.

·       Proficiency in writing and editing.

·       Knowledge of SEO best practices.

·       Experience with content management systems.

Requirements:

·       Passion for Beauty: Interest in and knowledge of the professional beauty space.

·       Exceptional Writing Skills: Proficiency in crafting engaging, concise, and grammatically flawless content for digital and social platforms.

·       Research Abilities: Strong research skills to gather information from credible sources and interview subjects, and distill topics into digestible, relevant content.

·       SEO Knowledge: Understanding of SEO principles and experience with keyword research, optimization, and analytics tools.

·       Creativity: Ability to generate innovative ideas, angles, and approaches to differentiate our content in a crowded beauty landscape.

·       Flexibility: Ability to adapt to last-minute changes in schedules and planning

·       Collaborative Spirit: Team player with excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.

·       Time Management: Ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously in a demanding environment.

Bonus if you have experience in:

·       Photography

·       Videography

·       Image editing and asset creation

·       Video editing

·       Sitecore CMS