Copywriter Content creator for Beauty Industry
Copywriter Content creator for Beauty Industry
COGENT Infotech
Clearwater, FL
See who COGENT Infotech has hired for this role
Job Title: Copywriter Content creator for Beauty Industry
Location: Clearwater, FL 33765
Pay Rate: $33.00/hr. on W2
Shift - 9 Am to 5 Pm EST
· Prior experience in the beauty space, whether a writer, editor or content creator professional or consumer beauty space.
· Tools/Software: content management systems- they will have to build in proprietary system.
· Seeking a creative, driven and organized Beauty Writer/Beauty Content Creator to join our team.
· This role will be responsible for creating engaging, informative, and on-trend content related to the professional beauty industry, regularly partnering with cross-functional teams to bring beauty content to life across multiple platforms supporting company initiatives.
· You'll have the opportunity to share your expertise, educate our audience, and contribute to the growth and awareness of SalonCentric.
Responsibilities:
· Pitch, research and write compelling stories relevant to the professional beauty industry, ranging from evergreen articles to timely features to trend dissections across beauty, wellness and culture.
· This will also require photo research, expert outreach, art requests and inputting edits from editor.
· Write editorial content supporting SalonCentric’s monthly community and promotional priorities.
· Edit and proofread stories daily from start to finish including SEO optimization and uplifting diverse model imagery.
· Conduct thorough fact-chec, king, proofreading, and editing to maintain high editorial standards, accuracy, and diversity/representation in image assets and experts featured.
· Implement SEO best practices to optimize content for search engines and maximize organic traffic.
· Regularly update digital content for freshness, relevancy and accuracy.
· Participate in brainstorms for editorial tentpoles, including digital magazines, packages and DEIB initiatives.
· Create and capture content on-site at national/regional trade shows and events.
· Perform monthly analytics review of content, and turn reports into actionable next steps.
· Build content in proprietary content management system.
· Assist with ad hoc administrative and editorial duties.
· Work closely with cross-functional teams to ensure content alignment of brand voice and objectives.
· Keep up-to-date and stay in close communication with LUSA Legal regarding FTC content guidelines.
around 3-5 years of experience:
· Prior experience in the beauty space.
· Proficiency in writing and editing.
· Knowledge of SEO best practices.
· Experience with content management systems.
Requirements:
· Passion for Beauty: Interest in and knowledge of the professional beauty space.
· Exceptional Writing Skills: Proficiency in crafting engaging, concise, and grammatically flawless content for digital and social platforms.
· Research Abilities: Strong research skills to gather information from credible sources and interview subjects, and distill topics into digestible, relevant content.
· SEO Knowledge: Understanding of SEO principles and experience with keyword research, optimization, and analytics tools.
· Creativity: Ability to generate innovative ideas, angles, and approaches to differentiate our content in a crowded beauty landscape.
· Flexibility: Ability to adapt to last-minute changes in schedules and planning
· Collaborative Spirit: Team player with excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
· Time Management: Ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously in a demanding environment.
Bonus if you have experience in:
· Photography
· Videography
· Image editing and asset creation
· Video editing
· Sitecore CMS
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Employment type
Contract
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