Content Strategist and Social Media Lead

Description 

We're seeking a dynamic and creative Content Strategist & Social Media Lead to join our team. This role is responsible for developing and executing content strategies across multiple platforms, managing social media channels, and driving engagement through innovative and data-driven approaches. The ideal candidate is a strategic thinker with a passion for storytelling, a deep understanding of social media trends, and the ability to create and implement effective content strategies that align with our clients' goals. 

As part of our application process, we require that you take this Predictive Index assessment (please copy and paste the link below into your browser to complete the assessment):

https://assessment.predictiveindex.com/bo/5SSP/CSSMLead_Jul2024_20214.

Thank you for participating!

Key Responsibilities 

Content Strategy: 

• Develop and implement comprehensive content strategies that align with clients' business objectives and target audiences. 
• Conduct content audits and gap analyses to identify opportunities for content creation and optimization. 
• Collaborate with clients, account managers, and creative teams to define content goals and deliverables. 
• Create editorial calendars and content plans to ensure consistent and timely delivery of content. 
• Researching and staying up to date on the latest developments in terms of search engine optimization, content trends and consumer behavior 

Social Media Management: 

• Oversee the management and growth of clients' social media channels, including Facebook, Twitter, LinkedIn, Instagram, and emerging platforms. 
• Develop and execute social media campaigns that drive engagement, increase followers, and enhance brand visibility. 
• Monitor social media trends, tools, and applications, and incorporate best practices to enhance social media presence. 
• Analyze social media performance using analytics tools and provide actionable insights and recommendations. 

Content Creation: 

• Write, edit, and curate high-quality content for various platforms, including blogs, social media posts, website content, newsletters, and more. 
• Ensure all content is consistent with brand voice, style, and tone. 

Client Relations: 

• Present content plans, campaign results, and performance metrics to clients and stakeholders. 
• Provide strategic counsel to clients on content and social media best practices. 

Team Collaboration: 

• Work with and direct team members on social media and other content for clients for the purpose of ensuring that closely with the marketing, communications, and PR teams to integrate content and social media strategies into broader campaigns. 
• Mentor and guide team members, providing feedback and support to enhance their skills and performance. 

Qualifications 

• Bachelor's degree in Marketing, Communications, Journalism, or a related field. 
• 5-7 years of experience in content strategy, social media management, or a related role, preferably within a marketing, communications, or PR firm. 
• Proven track record of developing and executing successful content and social media strategies. 
• Excellent writing, editing, and storytelling skills.  
• Strong understanding of social media platforms, tools, and analytics. 
• Creative thinker with the ability to generate innovative ideas and solutions. 
• Strong project management skills with the ability to manage multiple projects and deadlines. 
• Excellent communication and presentation skills. 
• Proficiency in social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms (e.g., Google Analytics, Facebook Insights). 

Benefits 

• Three weeks PTO + extra week off for Christmas Eve through New Years 
• Fully virtual position with required quarterly in-person meetings with the president and other key senior leaders of the team, as needed 
• Epic team retreats at sought-after destinations 
• Health coverage via a health share, as well as dental and vision insurance 
• Flexible work hours 
• The company will match contributions (up to 2%) to a simple IRA upon employment. 
• Monthly health & wellness stipend 

Inspire Agency is a growing content and branding agency that provides inspiring brand development, content marketing, media relations, and corporate communications. The company has been fully remote since it began eleven years ago. Made up of friendly, caring, and driven “inspirers,” we place a particular emphasis on relationship-building that places our people and clients at the center of everything we do. We work across a wide variety of industries, with deep expertise in life sciences, healthcare, mental health, and medtech. We also love working with our inspiring non-profits. Our strategic approach to solving our clients’ most significant challenges is through our “Inspire Way” of doing things.