Content Marketing Manager

Join us as we scale our business in NA/EMEA by building on our tremendous success around the world. The massive database market is going to double over the next few years (the IDC estimates it to be $119B+ by 2025) and PingCAP is a global player positioned as a major disruptor with TiDB Database and Database as a Service offering. TiDB is an open-source, cloud-native, distributed SQL database for elastic scale and real-time analytics. Large and high-growth organizations in markets as varied as financial services, logistics, gaming, e-commerce and software as a service have successfully deployed and expanded their TiDB footprint on mission-critical applications. Our strong open-source community roots (32,000 stars on GitHub), innovative products and inclusive culture draw passionate and dedicated people to our company. Learn more about PingCAP careers and join our team to be at the forefront of innovation and growth.

Responsibilities

• Participate in the development of the content marketing strategy.
• Independently develop and execute a content plan aligned with digital campaigns.
• Manage end-to-end development of content with internal teams, ensuring all production deliverables are met on-time and within scope on multiple concurrent projects.
• Expertly and independently communicate product messaging into accurate, targeted, and compelling content.
• Work closely with the sales teams, develop and write social email nurtures.
• Work cross-functionally with Product Marketing, Product Manager, DevRel to provide content and copywriting support for both social posts and lead-gen.
• Write and edit blogs and case studies.
• Entrust work and mentor other members of the content marketing team as appropriate.
• Agile adapting to the market dynamics, propose new content marketing tactics, opportunities, and audiences.
• Responsible for ideation of content marketing initiatives, OKRs, and reporting on results.

Qualifications

• 8+ years in a technical content-related role, or technical writing, preferably in the database industry.
• 1+ years of product-led marketing experience, and 3+ years of enterprise software marketing experience.
• Some technical or engineering experience is a plus.
• Proven ability to write high-quality, long-form content on complex topics.
• Able to coordinate with multiple stakeholders, across regions and perform in a fast-moving start-up environment.
• Proven ability to work on multiple projects at a time.
• Excellent writer and researcher with a strong ability to grasp new concepts quickly.
• Strong communication skills without a fear of over communication.
• Detail-oriented and organized, able to meet deadlinesProven experience writing for technical audiences on one or more of the following topics: Database, Coding, DevOps, Cloud Computing, IT Infrastructure.
• Proven ability to identify new audiences and opportunities, create a strategy, and execute the strategy

The annual anticipated base salary range for U.S. candidates for this role is USD $100K to $140K. Four zones are applied with different levels of the pay range. More details of the Geo Differential Pay Policy will be discussed during the HR conversation. The actual individual base pay will depend on various factors such as the complexity and responsibility of the role, work locations, job levels, and relevant experience and skills. This role is also eligible to participate in PingCAP's Bonus and Equity Plan, as well as our Sales Compensation Plan if it is a sales role. In order to comply with local legislation and provide greater transparency to candidates, we share base salary ranges on all US job postings regardless of desired hiring location. Please note that actual salaries may vary and fall outside of this range depending on factors such as a candidate's qualifications, geographic location, skills, experience, and competencies. Other benefits include health insurance, flexible vacation time, paid holidays, and parental leave. Salaries for candidates outside the U.S. will vary based on local compensation structures.