Reason One, a full-service web development agency, is seeking a Content Marketing Coordinator for our growing in-house marketing team. This role will report to the Director of Partnerships & Marketing, working closely with them to strategize and execute omnichannel marketing campaigns and strategic marketing content.
The successful candidate will have strong writing and research skills, and experience publishing to and managing multiple digital channels with best practices, including SEO.
Your responsibilities
Serve as lead writer on deliverables including, but not limited to: blogs, newsletters, landing pages, whitepapers, eBooks, etc.,
Serve as copy writer for social, web, print assets, etc.
Collaborate with the Marketing team to develop a comprehensive content strategy aligned with short- and long-term business objectives and target audience interests
Ensure all content is optimized for SEO and follows best practices for readability and accessibility
Maintain consistent style, brand voice and tone across all channels and deliverables
Edit, proofread, improve, and SEO optimize pieces produced by subject matter experts
Develop and execute multi-channel content distribution plans to increase web traffic
Create content assets tailored to different stages of the buyer's journey to attract and nurture leads
Collaborate with marketing and sales to develop content that supports lead generation and conversion efforts (sales enablement)
Develop and maintain editorial calendar and align with Subject Matter Experts, Partnerships & Marketing
Research topics in the editorial calendar and conduct interviews with SMEs to develop content
Stay up to date with broader trends in key verticals to align content with client pain points
Repurpose and optimize content for multiple audiences
Our must-haves
Proven, excellent writing skills with a strong portfolio showcasing successful content campaigns and projects
3-5 years experience as a content manager or coordinator
Hands-on experience with CMS platforms, marketing automation platforms, and analytics tools
Knowledge of SEO best practices, keyword research, and content optimization techniques
Experience managing social media accounts
Good organizational and time-management skills
Bachelor’s degree in English, Communications, Journalism, Marketing or a relevant field