Content Marketing Coordinator

Reason One, a full-service web development agency, is seeking a Content Marketing Coordinator for our growing in-house marketing team. This role will report to the Director of Partnerships & Marketing, working closely with them to strategize and execute omnichannel marketing campaigns and strategic marketing content.

The successful candidate will have strong writing and research skills, and experience publishing to and managing multiple digital channels with best practices, including SEO.

Your responsibilities

• Serve as lead writer on deliverables including, but not limited to: blogs, newsletters, landing pages, whitepapers, eBooks, etc.,
• Serve as copy writer for social, web, print assets, etc.
• Collaborate with the Marketing team to develop a comprehensive content strategy aligned with short- and long-term business objectives and target audience interests
• Ensure all content is optimized for SEO and follows best practices for readability and accessibility
• Maintain consistent style, brand voice and tone across all channels and deliverables
• Edit, proofread, improve, and SEO optimize pieces produced by subject matter experts
• Develop and execute multi-channel content distribution plans to increase web traffic
• Create content assets tailored to different stages of the buyer's journey to attract and nurture leads
• Collaborate with marketing and sales to develop content that supports lead generation and conversion efforts (sales enablement)
• Develop and maintain editorial calendar and align with Subject Matter Experts, Partnerships & Marketing
• Research topics in the editorial calendar and conduct interviews with SMEs to develop content
• Stay up to date with broader trends in key verticals to align content with client pain points
• Repurpose and optimize content for multiple audiences

Our must-haves

• Proven, excellent writing skills with a strong portfolio showcasing successful content campaigns and projects
• 3-5 years experience as a content manager or coordinator
• Hands-on experience with CMS platforms, marketing automation platforms, and analytics tools
• Knowledge of SEO best practices, keyword research, and content optimization techniques
• Experience managing social media accounts
• Good organizational and time-management skills
• Bachelor’s degree in English, Communications, Journalism, Marketing or a relevant field
• A portfolio containing examples of your past work

Nice-to-haves

• Experience designing ad-hoc graphics (social graphics, print postcards, email graphics, etc.)
• Experience within a digital / web agency
• Experience creating content to appeal to the healthcare, nonprofit, or association markets
• Experience editing or producing video and/or podcasts

The practicals

• Location: This is a fully remote, work-from-home position. Candidates must be based in the US
• Core working hours: 9 AM - 5 PM EST
• Start date: As soon as possible
• Reporting: This role reports to the Director of Partnerships and Marketing

Compensation package includes:

• Annual salary ranges from $52,000 to $65,000 (USD) depending on experience
• 401K program for US employees
• Extended health, dental, life, disability
• Employee assistance program
• Parental leave program
• Paid Vacation days—15 days per year
• Paid Sick leave—6 days per year
• Paid Volunteer days—2 days per year
• $200 home office expenses per year
• $50 per month internet stipend
• Training allowance of $800 a year and professional development opportunities like conferences and continuing education
• A laptop is provided

FYI

• You MUST be currently eligible to work in the United States. No exceptions.
• Applicants with disabilities who are qualified and selected for an interview will be accommodated upon request.
• Please, no agencies or recruiters. We’re happy with the recruiters we work with.