At True Brands, our purpose is to help people embrace today and confidently pursue tomorrow. That's why we provide an environment focused on openness, inclusion, trust, and respect. True Brands™ is a fast-growing creativity-driven company specializing in designing and distributing high-end beverage and lifestyle products. We’ve become a major contender in the growing beverage accessories, gift, and consumables marketplace, with over 25,000 customers worldwide. Our team consists of intelligent, creative, and driven individuals who love working together. Check out our website (www.truebrands.com) to learn more about our family of brands.
We are seeking a talented and creative Content Manager to join our team. This hybrid role is perfect for a strategic thinker with a knack for crafting compelling copy. The ideal candidate will be responsible for developing and managing the overall content strategy for our multiple brands, ensuring consistent and engaging messaging for both DTC and B2B communication. This involves creating a content roadmap, setting content goals, and implementing a variety of content initiatives. Additionally, this role includes writing optimized product descriptions, packaging copy, blog posts, and email marketing campaigns, as well as managing social media accounts. The Content Manager will work closely with the Head of Marketing, Creative Director, and Director of Digital to align content efforts with broader marketing strategies and maintain our brand voice and integrity.
This is a hybrid office position, candidates for this role will need to live within commuting distance of our Seattle office. Minimum of 2 days in the office, up to 4.
Key Responsibilities:
Develop and execute a comprehensive content strategy for all brands, targeting both DTC and B2B audiences
Manage and create engaging content for social media platforms, including Facebook, Instagram,TikTok, and LinkedIn
Write and edit high-quality blog posts, articles, newsletters, and other content that aligns with our brand voice and objectives
Craft compelling, optimized product descriptions and packaging copy that highlight key features and benefits
Develop copy for email marketing campaigns, ensuring clear and compelling subject lines and engaging content
Collaborate with the Head of Marketing, Creative Director, and Director of Digital to develop and manage a content calendar
Write copy for various marketing materials, ensuring a consistent brand voice across all channels
Monitor and analyze content performance, using insights to refine and improve future content strategies
Stay up-to-date with industry trends and best practices in content marketing, social media, email marketing, and SEO
Ensure all content is consistent in terms of style, quality, and tone of voice, and optimized for search and user experience
Manage content calendars, timelines, and workflows to meet deadlines and project goals
Qualifications:
Bachelor’s degree in Marketing, Communications, Journalism, or a related field
3+ years of experience in content creation, content management, or a similar role
Proven experience creating content for various social media platforms
Excellent writing, editing, and proofreading skills
Strong understanding of content marketing principles, email marketing, and SEO best practices
Ability to multitask and manage multiple projects simultaneously
Creative thinker with strong attention to detail and problem-solving skills
Familiarity with project management systems (CMS) and other content management tools
Experience writing copy for marketing materials, advertisements, and other promotional content
Experience working in a fast-paced, dynamic environment
Preferred Qualifications:
Experience in a B2B and DTC marketing environment
Experience in working with consumer packaged goods
Knowledge of graphic design and multimedia content creation
Proficiency in analytics tools such as Google Analytics and social media insights platforms
Benefits & Compensation:
$70,000-$85,000+ per year
40% employee discount
Health, Dental, Vision, and Life Insurance, 401k with employer match
Large supplemental insurance offerings such as accidental policies and discounted pet insurance plans
FSA General Purpose Healthcare and Dependent care
Growth and development opportunities
Excellent work/life balance
Accrue 15+ days of PTO per year
8 Paid Holidays per year
Company events
True Brands is an equal opportunity employer and does not discriminate against any employee or applicant for employment on the basis of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, or any other legally protected status. We are committed to providing a diverse and inclusive workplace where all employees are respected and given equal opportunities to succeed. We believe that our differences enrich our company culture, promote innovation, and enable us to better serve our customers. True Brands is dedicated to creating an environment free from harassment, intimidation, and retaliation and we expect all employees to treat each other with respect and professionalism.
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Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing/Editing
Industries
Internet Publishing
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