Recognized by Forbes as one of the fastest-growing private companies in the United States, Palmetto believes that choosing to source clean energy from renewable resources like solar power should be a right, not a privilege. As such, we connect homeowners with renewable energy options such as solar power and energy storage systems. Through our marketplace business model, we empower solar sales professionals and solar installation companies with access to our proprietary design platform, financing, customer management system, logistics, and project management. Our #1 focus is a phenomenal experience for our customers and partners, evidenced in our industry-leading Net Promoter Score.
Our employees are our most valuable resource. Palmetto has a promote-from-within culture for talent development. We offer excellent benefits such as unlimited vacation/PTO, medical, dental, and vision coverage, parental leave, and retirement plans.
Summary
We are seeking a hands-on, motivated, and savvy Writer / Editor to lead our content creation and
publishing process in a fast-paced startup work environment. You will manage the creation and curation
of compelling and engaging content for our target audience, both as an individual contributor and as a
manager of external writers.
Your primary duties will include overseeing the content creation process, writing, proofreading and
editing, publishing, ensuring search engine optimization strategies are followed, and tracking and
analyzing readership data.
To excel in this role, you will have experience working with a team of writers, writing and editing
content, adhering to a writing style guide, analyzing data, as well as excellent communication and
organizational skills.
Principal Duties
Strategic
Work closely with internal and external teams to participate in the content creation process
Continually raise the bar on creativity, helping write fresh copy that connects with the desired audience and drives action
Comfortably vary voice, style, and other characteristics as required by company, or target audience
Stay updated on appropriate style guidelines and brand voice for consistency in messaging
Research and understand the company’s needs and target audiences, through online searches, reviews of existing research, interviews with subject matter experts, and in-person meetings
Understand the concept behind the content and how it achieves business goals
Stay on top of trends through business/industry monitoring, and share with team
Tactical
Take ownership of the output from a team of writers and guest bloggers
Oversee and contribute to the creation of content in a variety of formats, including web and interactive content, and social media
Utilize SEO best practices to ensure new content drives towards business goals
Ensure all content adheres to tone of voice and writing style guides
Proofread and edit for spelling, grammar, and syntax
Verify all content and information is true and accurate
Analyze data and analytics, and seek to increase reader engagement and retention
Manage a busy workload according to deadlines
Juggle multiple assignments and work in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times
Manage time and establish priorities while maintaining flexibility to respond to changing demands
Qualifications
Bachelors Degree in Marketing, English, Journalism, or other relevant field
3 years relevant experience
Knowledge of SEO best practices
Excellent command of the English language
Writing, editing, and proofreading experience
Good communication and interpersonal skills
Management or supervisory experience with freelance writers
Ability to own projects, demonstrate good judgment, and take initiative
Experience working with content calendars
Highly organized and detail oriented
Ability to use tools such as Trello (project management), Google Analytics, Markdown, Github, social
media platforms, SEMrush (SEO tools), and Google Docs
Employment is contingent upon the successful completion of a background check.
Equal Employment Opportunity
Palmetto embraces diversity and is an Equal Employment Opportunity employer. Employment is decided on the basis of qualifications, merit, and business need. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or any other status protected under federal, state, or local law.
For more about our Privacy Policy, visit: https://palmetto.com/privacy-policy
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing/Editing
Industries
Software Development
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