Content Creator

Van Leeuwen is looking for a full-time Content Creator, based out of Williamsburg, Brooklyn, to take the brand’s digital footprint to the next level across social-first platforms and beyond. We are seeking a creative individual who’s plugged into internet trends with a finger on the pulse of the social landscape; your love for content creation should be as evolving as your FYP. This role is ideal for you if you have experience in Content Creation and can thrive in a fast-paced environment (and love ice cream!).

The content creator will be responsible for developing high-quality *and mouth-watering* videos and images for web, social, marketing materials, press and other major platforms. You will be well versed in all touchpoints of content creation: conception, storyboarding, execution, editing, and publishing. You will work closely with our Social Media Manager and Graphic Design Manager to develop thumb-stopping content that maximizes our reach and engagement.

JOB RESPONSIBILITIES

• Ability to create solid video compositions while adhering to brand guidelines across various platforms like Instagram, TikTok, YouTube Shorts, etc.
• Develop creative concepts and storyboard ideas for video content that resonate with strategy and increase benchmarks such as site traffic, sales and audience engagement
• Produce high-quality videos showcasing ice cream flavors, launches and brand ethos
• Brainstorm innovative and captivating video series, tutorials, recipes, and other engaging formats to promote brand visibility and engagement
• Ability to capture pixel-perfect lifestyle, product and event imagery to use as promotional material
• Assisting in photoshoots: videography, BTS footage, etc.
• Image editing tasks, such as cropping, resizing, retouching, and color adjustments, to enhance the visual appeal of designs across both print and digital collateral
• Coordinate video shoots including location scouting and equipment setup
• Collaborate with other team members to maintain brand consistency across all marketing materials
• Nimbleness and adaptability to real time changes while capturing footage
• Support the marketing team in the development and design of digital assets including email, social graphics, wholesale and digital advertisements
• Ensuring and maintaining visual brand consistency across all design projects such as internal/external decks and presentations
• Ability to prepare and review files for print production, ensuring accuracy and quality

JOB REQUIREMENTS

• Proficiency in Adobe Creative Suite: Illustrator, Photoshop, After Effects, Premiere Pro, Final Cut, Canon C70, iPhone
• Knowledge of industry standard video editing software (e.g., Adobe Premiere Pro, CapCut) to create engaging and polished final products
• Experience in capturing photo and video content, ideally with an emphasis on food
• Excited by the opportunity to experiment creating new types of content
• Savviness to social trends to keep content fresh and relevant
• Willingness to travel and be on-site when opportunities arise
• Enthusiastic self starter
• Detail and process oriented

PERKS + BENEFITS

• Employee Scoop Card (Enjoy Ice Cream from any of our scoop shops nationwide)
• Medical, Dental + Vision Insurance with 70% Employer Contribution
• 401k with up to 4% Employer Match
• Cell Phone Reimbursement Plan
• Wellness Reimbursement Plan
• Paid Time Off - 3 Weeks / 120 Hours Total
• Paid Sick Time
• Yearly Performance Reviews