Consumer Marketing Manager

About Willow (trustwillow.com):

Willow is an award-winning WealthTech platform powering advisors’ acquisition, growth, and retention of today’s investors: Women, NextGen, and Underrepresented groups. Through Willow's certificate programs (Advisor for Women™ and Advisor for NextGen™) and marketing platform, advisors gain the knowledge and content needed to better acquire these clients and align their financial plan with their personal values. 

Job Description:

Willow is seeking a Marketing Manager to join our team and focus on bringing consumers (investors looking for a financial advisor) to our platform.  This individual will play a fundamental role in achieving our ambitious customer acquisition and revenue growth objectives. It's an exciting time for Willow! Join our team where your contributions will make a big impact and positive difference in real people's lives. 

Reporting directly to the VP/Head of Marketing, this individual will be responsible for leading our digital and email marketing efforts to attract and engage consumers. You will bolster company communications and outreach strategies that span public relations, SEO, social media, paid digital, email marketing, event marketing and more.  

This position requires a strong background in direct to consumer marketing within the financial services/personal finance industry.  

• Develop and manage an end-to-end demand generation strategy that drives inbound traffic to trustwillow.com and audience-specific landing pages by delivering on complete marketing communications plans, from strategy & brief creation to go-to-market tactical plans.
• Collaborate with external agencies to ensure alignment with marketing goals and objectives.
• Generate engaging and high-quality content for various platforms, including social media, blogs, and websites.
• Analyze marketing campaign performance and provide actionable insights for continuous improvement.
• Coordinate with cross-functional teams to ensure cohesive marketing efforts.
• Understand the competitive landscape and driving actions with agility.
• Fully accountable to marketing performance kpis and business results, with a focus on continual optimization to improve impact and efficiencies.
• Identify opportunities for us to improve our content—and execute on it
• Develop SEO strategies to boost organic traffic to trustwillow.com including development of content to drive SEO

About You:

• You have 5+ years of marketing experience
• You have 3+ years of experience specifically focusing on B2C demand generation
• You have experience in personal finance, banking/investing industry with a focus on the consumer
• You have direct experience managing digital marketing efforts at consumers, including display, SEO, keyword search
• You have excellent written and oral communication skills including leveraging new technologies to develop unique content efficiently
• You have excellent interpersonal skills with high initiative, flexibility, and team approach to work
• You are results-driven, with strong work ethic and initiative to follow through
• You are proficient in Google Workplace Suite, Canva and HubSpot
• You have the ability to multitask, prioritize, and manage time effectively
• You are data driven and can develop accurate reporting and campaign analytics and make optimization recommendations as needed
• You have the ability of developing creative, engaging, and original content
• Partnership and/or affiliate marketing experience is a plus

Additional Details:

1. Willow is a remote first organization with team members across the country but mostly on the east coast.  The position is a virtual/remote position.  
2. Willow offer a competitive compensation and benefits package

What’s next:

If you're interested in joining the team at Willow, please apply on LinkedIn or send a cover letter and resume to careers@trustwillow.com telling us why you'd be right for the position. As you’ve hopefully seen already, Willow is a place that values personal wellness and diversity of life journeys. Write to us and tell us what you’re all about.

Our Promise:

At Willow, we believe that a diverse, equitable, and inclusive workplace makes us a more relevant, more competitive, and more resilient company. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Willow is an equal-opportunity employer. We do not discriminate on the basis of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.