TYR Sport is seeking a highly motivated and competent Community Specialist to join our team. As a Community Specialist, you will be responsible for building and growing our Brand through community activations, events, and initiatives that support the local community. You will develop and sustain local key relationships with gym/club owners, event organizers, and influential community partners to support key community initiatives. The primary focus will be driving sales traffic and revenue growth through our direct-to-consumer channels including our Fashion Valley Mall Store and TYR.com. The Community Manager will work closely with the marketing team to create engaging content and campaigns that support the community-building efforts, with the primary emphasis on community activation and sales growth.
Position Responsibilities and Accountabilities:
Develop and execute community-building initiatives, including events, activations, and partnerships, to drive sales traffic and revenue growth to the Fashion Valley Mall.
Collaborate with store leadership to bring community strategy and consumer experience to life in-store and around the region.
Establish and manage relationships with business owners to drive the acquisition and retention of accounts within the D2C channel
Meet and exceed goals/forecasts in specific KPIs
Appropriately forecast and manage the business to overall, channel, and product class goals
Interface with accounts to ensure contract fulfillment
Collaborate with marketing team to create content and campaigns that support community-building efforts
Attend, host, and participate in fitness and running events, pop-ups, and product launches to build brand awareness and drive sales
Engage with the local community to create partner opportunities, drive store traffic, build brand awareness, and identify future brand ambassadors
Interact with customers, respond to comments and messages, and provide exceptional customer service
Analyze community metrics and provide insights to inform strategic decisions
Work with the manager to manage a budget for event activations and promotional giveaways/product seeding strategy
Stay up-to-date with industry trends and news, and make recommendations for new initiatives and partnerships
Qualifications and Competencies:
Ability to forecast and plan direct-to-consumer and retail partner business
Must be proficient and comfortable in making product presentations to groups
Passion for the fitness and running industry
Excellent communication, interpersonal, and problem-solving skills
Ability to work collaboratively with cross-functional teams
Strong organizational and time management skills, with the ability to prioritize tasks and meet deadlines
Ability to work in a fast-paced environment and adapt to changing priorities
Strong analytical skills, with the ability to interpret data and make informed decisions
Ability to work nights and weekends regularly
This position requires regular travel
Education and Experience:
Bachelor's Degree in Marketing or similar study
Experience with sales, event planning, and execution is required
Experience with Adobe Creative Suite or Canva is preferred
Familiarity with CRM software and data analysis tools
Seniority level
Associate
Employment type
Full-time
Job function
Marketing and Sales
Industries
Retail Apparel and Fashion and Sporting Goods Manufacturing
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