Chief Revenue Officer

Our client is a well established family owned organization with a rich history of quality apparel production selling through a team of company owned Sales Reps and 3rd party Rep firms. Their commitment to charitable giving and the community is commendable.

This position will NOT offer relocation assistance. Prefer Boston area candidates at this time.

A new opportunity exists for a Chief Revenue Officer to work out of their Boston area office.

Salary range is wide based on experience and skills but can be in the $200k - $240k range plus incentives.

A background as CRO or VP of Sales/Marketing would be preferred. Seeking an inspirational, creative and resourceful leader with the ability to create an implement a vision to drive sales while holding true to their family roots. Experience with consumer goods is a must with apparel experience being strongly preferred. B2B sales experience is also strongly preferred.

Position Summary:

The Chief Revenue Officer (CRO) will be responsible for revenue generation efforts within the company, overseeing all sales operations and business development while ensuring the achievement of revenue targets and the effective execution of sales strategies. The CRO will lead efforts to establish new strategic partnerships and grow existing relationships and identify opportunities for expansion into promising new areas. The CRO will provide leadership and direction to the sales team, and will directly oversee the Director of Sales and Director of Outside Sales who manage all sales groups and trade show activities. This role is pivotal in shaping the strategic direction of the sales function will steer the direction of other departments involved in generating revenue.

Key Responsibilities:

• Develop and execute the company's sales growth strategy, aligning with overall business objectives.
• Oversee and provide leadership to the sales organization.
• Identify and explore new sales opportunities, including new markets and strategic partnerships.
• Develop and manage strategies for different markets, including promotional products, retail, e-commerce, and college.
• Develop annual sales plans and budgets, assign territories, and monitor productivity.
• Collaborate with the executive team to set company-wide financial goals and objectives.
• Ensure a strategic approach to key account management, including growing national accounts and buying groups.
• Implement data-driven approaches to optimize sales processes and strategies.
• Analyze sales data and market trends to inform strategic decisions.
• Build and maintain strong relationships with key customers, partners, and stakeholders.
• Represent the company meeting with customers and at industry events, conferences, and trade shows.
• Oversee the sales budget and allocate resources effectively.
• Set sales targets, monitor performance, and implement corrective actions to achieve revenue goals.
• Foster a culture of continuous improvement and innovation within the sales team.
• Collaborate with marketing to maximize the return on marketing investment and ensure marketing campaigns align with customer needs.
• Contribute to design and product development based on customer insights and market positioning.
• Collaborate with customer success and operations to ensure alignment with business objectives.

Qualifications:

• Bachelor's degree in Business Administration, Marketing, Finance, or a related field; MBA preferred.
• Proven experience in a senior sales leadership role, preferably within B2B apparel industry.
• Demonstrated success in driving revenue growth and achieving financial targets.
• Well-developed planning capabilities and a track record in controlling costs, setting budgets, and meeting deadlines.
• Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights.
• Excellent leadership and team management skills, with a track record of building and developing high-performing teams.
• Exceptional communication and interpersonal skills, with the ability to influence and inspire at all levels of the organization.
• Experience with CRM systems and sales analytics tools.
• Deep understanding of market dynamics and customer needs.
• Strong negotiation and contract management skills.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing business needs.
• Ability to analyze complex sales programs and develop creative solutions to a wide variety of unique market problems.