Chief Marketing Officer

Overview

The Chief Marketing Officer role is responsible for all marketing operations of the company including lead acquisition, sales enablement, communications, retention, and brand development. This individual will lead a team of enthusiastic, analytical, and passionate marketing professionals to develop, execute, and optimize the marketing strategy. We are looking for someone with a history of direct response marketing and proven ability to accelerate company growth leveraging the latest marketing strategies and technology. This role will go beyond traditional marketing tactics to generate awareness, educate the consumer on the viability of our service, and in turn drive them to act and engage the brand.

Responsibilities

• Own the full marketing strategy, funnel, and have accountability over development, execution, and optimization across all channels including paid and organic search, partner & affiliates, display, email, social, TV, radio, and direct mail.
• Client acquisition will focus primarily on direct response marketing, with particular emphasis on efficient acquisition costs.
• Develop segmentation, competitive analysis, market intelligence, salesforce effectiveness, strategic planning and revenue retention and growth.
• Identify opportunities to optimize and create new direct response campaigns.
• Introduce new channels to diversify existing portfolio.
• Develop a marketing analytics discipline to understand each step of the marketing funnel by source, with the intent to optimize and grow each.
• Communicate with the leadership team and key stakeholders to execute lead generation, sales enablement, and retention-based marketing campaigns that align with and deliver against business goals.
• Develop and execute social media, content, and communication strategies to further our public relations and community engagement.
• Identify, forge, and grow strategic marketing partnerships.
• Continue to build out a highly efficient and capable team of marketing professionals.
• Define the competitive marketplace and evolve our brand awareness through strategy development and brand building tactics.
• Establish key metrics and manage goals while leading the improvement of our pipeline for sales.
• Establish framework for all marketing activity, tracking results and reporting progress with management.
  
  
  

Qualifications

• Bachelor’s degree in marketing or related field preferred.
• 15 years’ overall experience required, with 10+ years in a direct response marketing leadership position.
• Experience in utilizing data analytics to deliver insight and identify opportunities for growth.
• Experience building and executing brand awareness and public relations campaigns.
• A strong record of developing successful, innovative, and cost-effective marketing campaigns.
• Experience in a fast-growing company with a track record of delivering big results.
  
  
  

About National Debt Relief

National Debt Relief was founded in 2009 with the goal of helping an expanding number of consumers deal with overwhelming debt. We are one of the most-trusted and best-rated consumer debt relief providers in the United States. As a leading debt settlement organization, we have helped over 450,000 people settle over $10 billion of debt, while empowering them to lead a healthier financial lifestyle and feel free to live their best life. At National Debt Relief, we treat our clients like real people. Our purpose is to elevate, empower, and transform their lives.

Rated A+ by the Better Business Bureau, our goal is to help individuals and families get out of debt with the least possible cost through conducting financial consultations, educating the consumer and recommending the appropriate solution. We become our clients' number one advocate to help them reestablish financial stability as quickly as possible.

National Debt Relief is a certified Great Place to Work®!

Forbes names National Debt Relief Best Debt Settlement Company of 2024!

Fortune names National Debt Relief Among Best Workplaces in New York!

3X Award Winner for Best Customer Service, Best Experience with Staff, and Best for Transparency by Consumer Affairs!

Compensation Information

Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for each position across the US. Within the range, individual pay is determined by work location, job-related skills, experience, and relevant education or training. This good faith pay range is provided in compliance with NYC law and the laws of other jurisdictions that may require a salary range in job postings. The salary for this position is $334,000 to $400,000.

Benefits

National Debt Relief is a team-oriented environment full of rewards and growth opportunities for our employees. We are dedicated to our employee's success and growth within the company, through our employee mentorship and leadership programs.

Our extensive benefits package includes:

• Generous Medical, Dental, and Vision Benefits
• 401(k) with Company Match
• Paid Holidays, Volunteer Time Off, Sick Days, and Vacation
• 12 weeks Paid Parental Leave
• Pre-tax Transit Benefits
• No-Cost Life Insurance Benefits
• Voluntary Benefits Options
• ASPCA Pet Health Insurance Discount
  
  
  

National Debt Relief is a certified Great Place to Work®!

National Debt Relief is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law.

For information about our Employee Privacy Policy, please see here

For information about our Applicant Terms, please see here