Chief Brand and Product Officer

Who is Groove Life:

Groove Life was born in the Alaskan wilderness and fueled by the desire to design premium, innovative products that are backed by unbelievable customer service. We are a fun loving, anti-corporate, adventurous group. We love pushing the limits and questioning the status quo. Our culture is one of freedom, hard work, and fun. We're all pretty different, but share a common goal and vision.

Are you a good fit for Groove Life?

Our foundation is built on faith, family, and country, and we are committed to making great products with a focus on profitability and a bootstrapped approach. We move fast and aren't afraid to break the rules, always doing things the "Groove" way with high integrity. At the core of our values, we believe that people matter.

What we’re looking for:

Are you a visionary leader with a passion for driving brand excellence and product innovation? We are seeking a dynamic Chief Brand & Product Officer to join our executive team. In this key role, you'll develop and implement brand and product strategies aligned with our company's vision and business goals. You will oversee the entire product development lifecycle, ensuring our products meet market demands and exceed customer expectations. Your expertise in brand management will be essential for maintaining consistency across all channels and enhancing our market presence.

As a key leader, you will collaborate with cross-functional teams, including marketing, sales, engineering, and supply chain to drive cohesive and impactful initiatives. You will conduct market research, analyze industry trends, and gather customer insights to inform strategic decisions. Your leadership will inspire and mentor a high-performing team, fostering a culture of innovation, accountability, and excellence. With a strong focus on financial oversight, you will manage budgets, track key performance indicators, and ensure efficient resource allocation to maximize ROI.

What you’ll need:

The ideal candidate will have a Bachelor's degree in Marketing, Business, or a related field, along with 10+ years of experience in brand management and product development. Proven success in a senior leadership role and exceptional strategic thinking, analytical, and communication skills are essential.

Work details:

• Full-time position based at the company headquarters in Spring Hill, TN (just south of Nashville)
• Compensation includes a competitive base salary plus on-target earnings (OTE)
  
  
  

If you are ready to take our brand and products to new heights, we invite you to apply by submitting your resume. You may add your cover letter in the “Comments” section of the online application process. Join us and be a part of a team that is dedicated to innovation and excellence.