Category Strategy Sr. Manager
Who are we?
Since 2004, KIND has been on a mission to create a kinder and healthier world - one snack and one act at a time. Its iconic KIND© bars - made with real, recognizable ingredients - sparked the growth of an entirely new healthy snacking category. Today, KIND has a family of more than 80 snacks that offer solutions for a variety of occasions. All of KIND's products lead with a nutrient-dense first ingredient - whole nuts, whole grains or whole fruit - and do not contain genetically engineered ingredients, sugar alcohols or artificial sweeteners.
Inspired by the belief that acts of kindness can be a transformative force for good, both the KIND brand and The KIND Foundation seek to inspire kindness and empathy.
We're looking for passionate collaborators to help us become the foremost leader in health & wellness and positively impact society along the way. If you're looking to be a part of an inspiring, energetic and entrepreneurial environment, you’ve found the right place.
What You'll Do
The Sr. Manager of Category Strategy will own the development and execution of strategic category initiatives & insights for all categories across the KIND enterprise. This position is the subject matter expert for category trends, shopper behavior, demand spaces and key retailer strategy. Responsibilities include working in partnership with Category Management / Consumer / Brand Teams, and Customer Teams (internal & external). Additionally, the role is responsible for assisting in identifying and addressing new and existing business opportunities, to include innovation materials and topline selling stories. The Sr. Manager of Category Strategy is responsible for supporting material execution with sufficient lead time to support opportunity identification, gain category leadership at strategic customers, and to drive key category strategies forward. In addition, this position will represent and explain key insights, including the P2P process and category vision independently to external and internal senior management as needed. Primary responsibilities include:
What KIND Offers...
KIND provides a robust benefits package to help support you physically, financially, and emotionally through the big milestones and in your everyday life.
At KIND, we are committed to an inclusive workplace where diversity in all its forms is championed. KIND is proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know.
Privacy Policy
KIND promises that our products will always lead with a nutrient-dense first ingredient, such as nuts, whole grains or fruit – a disruptive notion that sparked the creation of a new healthy snacking category. We aim to challenge the status quo within the food industry and empower our community to make better, informed choices about health. To view KIND's Privacy Policy in its entirety please follow this link: https://www.kindsnacks.com/privacy-policy.html
To view your privacy choices please follow this link.
Since 2004, KIND has been on a mission to create a kinder and healthier world - one snack and one act at a time. Its iconic KIND© bars - made with real, recognizable ingredients - sparked the growth of an entirely new healthy snacking category. Today, KIND has a family of more than 80 snacks that offer solutions for a variety of occasions. All of KIND's products lead with a nutrient-dense first ingredient - whole nuts, whole grains or whole fruit - and do not contain genetically engineered ingredients, sugar alcohols or artificial sweeteners.
Inspired by the belief that acts of kindness can be a transformative force for good, both the KIND brand and The KIND Foundation seek to inspire kindness and empathy.
We're looking for passionate collaborators to help us become the foremost leader in health & wellness and positively impact society along the way. If you're looking to be a part of an inspiring, energetic and entrepreneurial environment, you’ve found the right place.
What You'll Do
The Sr. Manager of Category Strategy will own the development and execution of strategic category initiatives & insights for all categories across the KIND enterprise. This position is the subject matter expert for category trends, shopper behavior, demand spaces and key retailer strategy. Responsibilities include working in partnership with Category Management / Consumer / Brand Teams, and Customer Teams (internal & external). Additionally, the role is responsible for assisting in identifying and addressing new and existing business opportunities, to include innovation materials and topline selling stories. The Sr. Manager of Category Strategy is responsible for supporting material execution with sufficient lead time to support opportunity identification, gain category leadership at strategic customers, and to drive key category strategies forward. In addition, this position will represent and explain key insights, including the P2P process and category vision independently to external and internal senior management as needed. Primary responsibilities include:
- Lead expert in the analysis of syndicated (Nielsen / IRI) data and household panel data leading to key insights and business recommendations on the key sales controllables of distribution and assortment, pricing, and promotion
- Has a broad understanding of category business and key industry and category drivers
- Establishes customer category priorities that are consistent with goals and objectives as defined by the customer
- Leads the development of Category Vision to drive key customer recommendations and execution
- Path 2 Purchase Development, Evolution, & Insights Execution
- Owns and delivers insights and fact based selling material for internal and external meetings
- Develops impactful customer specific category growth recommendations in support of key business building initiatives
- Owns and develops strategic selling initiative support weaving together the brand story, demand spaces, and innovation insights
- Strong analytic / problem solving capabilities
- Good project management and training skills
- Solid written / oral communication and interpersonal skills
- Strong industry / sales knowledge with emphasis on category management, demand space research, and selling story capabilities
- Solid organization, project management and planning skills with the ability to execute with minimal supervision.
- Ability to work in a dynamic environment with frequent interaction with both internal and external stakeholders
- Ability to travel to HQ and key customer meetings as needed
- Minimum Bachelor’s degree
- Minimum 5-7 years consumer products industry experience; 2-3 years in category manager management
- People management experience preferred
- Strong syndicated and panel data knowledge (Circana, Nielsen, etc.)
- Advanced knowledge of Microsoft Excel and Powerpoint
What KIND Offers...
KIND provides a robust benefits package to help support you physically, financially, and emotionally through the big milestones and in your everyday life.
- Competitive salary, including a target bonus and an impressive benefits package!
- Flexible Paid Time Off. Choose what works best for you, including summer hours
- Excellent health, dental & vision insurance, with options to fit you & your family’s needs
- Your health is important! Our wellness strategy focuses on mental and physical well-being through in office programs like Drs, Nutritionists, Mindfulness, Chair Massages & others
- Casual office dress code - feel free to wear your KIND gear
- Stock up on your favorite KIND bars to share with your family & friends, through a quarterly voucher
- Training & tuition reimbursement program, because continuing to learn matters and we support your development
- A dynamic, ambitious, fun and KIND work environment
- The opportunity and responsibility to be KIND everyday
At KIND, we are committed to an inclusive workplace where diversity in all its forms is championed. KIND is proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know.
Privacy Policy
KIND promises that our products will always lead with a nutrient-dense first ingredient, such as nuts, whole grains or fruit – a disruptive notion that sparked the creation of a new healthy snacking category. We aim to challenge the status quo within the food industry and empower our community to make better, informed choices about health. To view KIND's Privacy Policy in its entirety please follow this link: https://www.kindsnacks.com/privacy-policy.html
To view your privacy choices please follow this link.
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Seniority level
Mid-Senior level -
Employment type
Full-time -
Job function
Business Development and Sales -
Industries
Food and Beverage Services, Manufacturing, and Food and Beverage Manufacturing
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