Category Development Manager - National Accounts

Description

O’Neill Vintners & Distillers was founded in 2004 with a simple idea from our founder, Jeff O’Neill, that great wines should be enjoyed by all. We believe those wines must be of exceptional quality centered around our core belief that doing the right thing for our employees, consumers, partners, and the planet is key to a sustainable future. As our family-owned business has grown, so has our belief in business as a force for good—we are proud to be an industry leader in sustainability and a Certified B Corporation.

With operations in Larkspur, Parlier/Reedley, and Paso Robles, CA, we are one of California’s largest wineries. Our award-winning portfolio of consumer brands includes Line 39, FitVine, Harken Chardonnay, Rabble, Charles Woodson’s Intercept, Robert Hall, Allegro Cellars, and BrandyLab.

We are looking for a dynamic, outcome-oriented person to become our Category Development Manager, with the main goal of expanding our business with national account customers. This role will work cross functionally with sales, marketing, and finance to develop and execute our corporate strategy with strategic retail partners.

Requirements

DUTIES AND RESPONSIBILITIES:

The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or other reasons.

• Creation of persuasive sales presentations in collaboration with national account sales leaders to expand the O’Neill brand presence, and secure significant promotional support and implementation.
• Ongoing analysis of O’Neill brand performance in existing accounts with an emphasis on competitive benchmarking, risk assessment, and opportunity identification.
• Design, maintain, and improve reporting and analytic tools tailored to the needs of direct and indirect stakeholders. Reporting applications include but are not limited to Power BI and Microsoft Excel.
• Builds and maintains good working relationships with retail partners inside and outside the organization, and seeks out, assesses, and proposes new ways of doing business.
• Investigate, evaluate, and communicate important insights on new and emerging trends and opportunities in the category. Track performance and refresh monthly retail reports for internal and external customers according to standards.
• Lead National Accounts annual planning process.
• Work cross-functionally to develop and deploy retail marketing programs in alignment with national consumer focus periods.
• Assists Retail Account team with the preparation of new item paperwork, quarterly meetings, and leadership top-to-tops.
• Plan and evaluate promotional activities within the category, assessing their effectiveness in driving sales and market share growth. Based on performance data, recommend adjustments.
• Collaborate with brand marketing to provide data support for any customized program presentations.
  
  

Qualifications

To perform this job successfully, an individual must be able to satisfactorily perform each essential duty. The requirements listed below represent the knowledge, skill, and ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Minimum Qualifications

• 3+ years of sales analytics experience in the CPG industry in a customer-facing/analytic role.
• Insatiable curiosity and overall inquisitive nature.
• Exceptional interpersonal skills including ability to coordinate with multiple departments.
• Advanced computer skills in Microsoft Excel, PowerPoint, and Microsoft Office 365 platforms.
• Passion for creative problem solving and ability to craft data-driven sales presentations.
• Ability to perform work accurately and thoroughly.
• Willing to help and support others in their work to contribute to the overall success of the company.
• Thrives in an entrepreneurial environment where he/she can build from the ground up but there is less formal structure or processes.
• Highly organized, and able to manage time and resources effectively.
• Experience working with syndicated data including but not limited to Nielsen/IRI.
  
  

Preferred Qualifications

• Alcohol beverage experience and understanding of the 3-tier distribution system.
• Experience authoring in Power BI or other data visualization applications.
• Experience working with VIP depletion data.
  
  

Cultural Behaviors

O’Neill team members are Forward Thinkers. Hard Working without Drama. Friendly Problem Solvers who work as One Team to Always Deliver.

Physical/Mental Requirements

While performing the duties of this job, the employee is frequently required to do the following:

• Sit or stand for prolonged periods (Sit/stand desk provided in-office)
• Perform some repetitive motion activities
• Accurately complete detailed forms and reports
• Coordinate multiple tasks simultaneously
• Collect, interpret, and/or analyze complex data and information
  
  

Work Environment

Hybrid work environment predominantly at desk/computer in temperature-controlled space

O’Neill Vintners & Distillers offers a competitive salary and comprehensive benefits package, including medical, dental, vision, and life insurance coverage, short- and long-term disability, a 401(k) with a company match, Paid Time Off, holidays, and more.

O’Neill Vintners & Distillers is an equal-opportunity employer. All aspects of employment, including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

All candidates must pass a comprehensive background check and drug screen and adhere to all Company, Federal, and State Food Safety Regulations and Policies. This organization participates in E-Verify.