Business Analyst

**MUST HAVE: Strong working knowledge of SAS, SQL and Oracle (or similar) relational databases.**

Job Description

Summary:

The Analyst, Business - Mktg reports directly to the VP of Marketing (Mktg) Business Analytics and is responsible for gathering the necessary information and data to provide analysis for marketing needs.

Essential Job Functions:

• Analyze & report on the performance of key marketing metrics to gauge trends, benchmarks, and performance of Marketing Campaigns
• Derive value by analyzing customer data and identifying marketing opportunities
• Partner with internal customers including Call Center and finance colleagues in developing marketing analysis and reports
• Execute recurring / Ad hoc direct marketing analysis and dashboards
• Creates and maintains documentation regarding all analysis and reporting
• Other duties may be assigned.
• Maintain regular and punctual attendance.

Other Related Duties:

Performs other related duties as assigned.

Supervisory Responsibilities:

This position has no supervisory responsibilities.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required.

• Experience with marketing analytics and database.
• Proven analytical skills in data mining, data manipulation, report development and visualization.
• Proficiency in initiating, establishing and maintaining relationships with the business community.
• Experience with BI report development tools such as Microsoft SQL Server Reporting Services (SSRS), Tableau, Business Objects, or other data visualization tools.
• Ability to transform data into a story.
• Attention to details, ability to QC your own work.

Desired but not necessary:

• Prior project management experience.
• Knowledge of the mortgage industry.

Education and/or Experience:

• Bachelor’s degree or higher in Economics, Finance, Computer Science or related analytical fields; Master’s Degree Preferred.
• 3 to 5 years of Marketing Analytics or similar practical experience in financial services industry – preferably mortgage or credit card.
• Excellent written and verbal communication skills.
• Proven ability to think creatively in complex situations.
• Proficiency with Microsoft Office tools (Excel, PowerPoint, etc.).
• Must be flexible and comfortable in a fast paced environment with shifting priorities, projects and timelines.