Brand Strategy Marketing Manager

About Ascendion :

Ascendion is a full-service digital engineering solutions company. We make and manage software platforms and products that power growth and deliver captivating experiences to consumers and employees. Our engineering, cloud, data, experience design, and talent solution capabilities accelerate transformation and impact for enterprise clients. Headquartered in New Jersey, our workforce of 6,000+ Ascenders delivers solutions from around the globe. Ascendion is built differently to engineer the next.

Ascendion | Engineering to elevate life

We have a culture built on opportunity, inclusion, and a spirit of partnership. Come, change the world with us:

• Build the coolest tech for world’s leading brands
• Solve complex problems - and learn new skills
• Experience the power of transforming digital engineering for Fortune 500 clients
• Master your craft with leading training programs and hands-on experience

Experience a community of change makers!

Join a culture of high-performing innovators with endless ideas and a passion for tech. Our culture is the fabric of our company, and it is what makes us unique and diverse. The way we share ideas, learning, experiences, successes, and joy allows everyone to be their best at Ascendion.

About the Role:

Position: Brand Stratergy Marketing Manager

Location: Remote

Summary:

The team is looking for a person who will be responsible for managing existing marketing workstreams such as paid media, web, growth marketing, analytics as well as new initiatives such as brand strategy. This role is for the team where we help startups accelerate innovation by providing tailored offerings including access to industry-leading Artificial Intelligence services, technical and business guidance, and the essential technology needed to build a startup.

Job Responsibilities:

Brand strategy

• Customer discovery: work with our customer discovery team to identify opportunities to position the brand to attract more founders and increase their likelihood to build with Naming and architecture: work with internal teams to validate our brand architecture
• Look and feel: work with an external design agency to update brand guidelines, web, social, and visual assets
• Messaging: update our messaging and value proposition to be aligned with the needs of early-stage startups around AI adoption, usage, consumption, and continued learning.

Marketing strategy

• Drive a cohesive marketing strategy across multiple channels to support the customer experience and drive opportunities for deeper engagement
• Keep planning, playbook, and strategy documents current and up to date
• Collaborate with other teams in the Startups organization and throughout to drive partnership and impact

Growth marketing / Digital Media – web and paid ads

• Drive website updates related to branding, messaging, user experience and conversion
• Drive creative, format, targeting, channel strategy, and experimentation through paid media ads to meet recruit objectives (SEM, social, display, partnerships and sponsorships)

Analytics

• Partner with Analytics to deeply understand performance and insights around recruit channels, particularly web and paid media Project management
• Responsible for planning and advancing projects with multiple stakeholders in complex, matrixed organization.
• Managing creative development and multiple projects with external creative agency
• Strong communication skills to share and evangelize plans and gather feedback based on research and learnings.

Skills:

• Verbal and written communication skills, and interpersonal skills.
• Ability to work independently and manage one’s time.

Salary Range: $ 93,000 - 1,04,000 Annually - Factors that may affect pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

Benefits: The Company offers the following benefits for this position, subject to applicable eligibility requirements: [medical insurance] [dental insurance] [vision insurance] [09-10 days/hours of paid time off]

Want to change the world? Let us know.

Tell us about your experiences, education, and ambitions. Bring your knowledge, unique viewpoint, and creativity to the table. Let’s talk!