Brand/Portfolio Management

Job Title: Brand/Potfolio Management

Location: Chicago IL 60642

Duration: 3+ months

Job Roles & Responsibilities

• Has working knowledge and skills developed through formal training or work experience.
• Works within established procedures with a moderate degree of supervision.
• Identifies the problem and all relevant issues in straightforward situations, assesses each using standard procedures and makes decisions based on factual information.
  
  

Marketing

Marketing is the management function in the organization that provides consumer-driven strategic direction. It uses data-driven analysis to identify the growth drivers on which the organization should focus, centered around three priority areas: creating scale to generate margin for investment, strengthening memory structures to be more mentally available and so more readily chosen by shoppers, and improving physical availability to interrupt shoppers and remind them to purchase. As well as developing the long-term strategies, marketing is responsible for the development and execution of the annual brand plans, focusing on innovative ways to tell the brand story through communications and in store activation, and then share global best practices in these areas. It works with R& D on the identification of the right innovation growth pipeline which can remove barriers to penetration and unlock value.

Brand & Portfolio Management

• Brand/Portfolio Management work is focused on driving branding/marketing strategies that result in successful brands including:
• Managing the brand/portfolio P&L (e.g., budgeting, expenditures, profitability, ROI etc.).
• Analyzing potential markets, competitor positioning, and customer buying patterns to project demand/profitability for potential products, key product features/requirements, favorable timing for product launch, etc.
• Partnering with product development and customer marketing teams to ensure that customer needs for each targeted segment are incorporated into product design, branding, and marketing approaches.
• Developing product and brand commercialization strategies (e.g., pricing, licensing, communications, distribution etc.).
• Analyzing brand/portfolio performance and customer feedback as input to product, media plan enhancements.
• May involve new product launch.