Brand Marketing Intern

Intern, Brand Marketing

New York City, Part-Time, Hybrid

About Bark

Here at BARK, we love dogs and their people. We’re looking to make all dogs happy throughout the entire world (we’re not kidding). Think Disney for dogs -- we make magic for dogs and their people through our products, events, and experiences.

Our ambition level is high, the opportunity is huge, and our love for dogs is through the roof! We launched in 2011 with BarkBox, a monthly-themed subscription of all-natural treats and clever toys. Since then, we've shipped more than 70 million toys and treats to the dogs across the world and use all of that direct customer feedback to inform new initiatives and ways to make magic between dogs and their people. We’ve since expanded into other offerings as well, as we aim to become THE Dog Company for every family with a four-legged, belly-scratch-loving, interspecies family member.

THE TEAM

Licensing gives BARK the opportunity to reach new customers (more dogs!). We work to secure, steward, and execute exciting third party partnerships with high profile IP holders. For example, in the entertainment industry that includes Disney, Warner Bros., Netflix, Peanuts, Sesame Street. In the food and beverage industry, we're worked with Budweiser and Yeti. In the professional sports industry, we're partnered with the NBA and WWE, and in collegiate athletics, we've brought BARK magic to Alabama, Michigan, Ohio State! We’re a very lean, collaborative, and entrepreneurial team. We make partnerships coming to life across nearly all BARK product lines (BarkBox, Super Chewer, toys, treats, Essentials) with distribution through our DTC channels, Retail partners, and Marketplace storefronts. We love bringing BARK products to different areas, so you and your dog can truly share experiences in all walks of life!

Who We’re Sniffing For

A marketing minded and detail oriented person who is equal parts party planner and party goer. If you have planned events, led a project with multiple participants or kept a group together to meet deadlines - this might be a great fit. If you like to write creatively, love data analysis or studied marketing / business, this will definitely use those skill sets.

KEY DUTIES

We need someone who can foster marketing campaigns across our GWP programs, license partners and brand activations by keeping a combined marketing calendar, creating campaign overview pages, submitting art for partner approval, coordinating sample mailings and tracking campaign performance and conversion.

For example:

• Coordinate a digital copy review of all partner assets before gift with purchase campaigns.
• Coordinate product samples to send off for media, influencers or brand partners for approval.
• Track down existing assets and information to support growth marketing team members.
• Research trends and seasonal moments to advise marketing approach when pitching new brand partners
• Compile shared files and maintain Google Sites sharing page for marketing calendars and create campaign overview pages to support cross-functional understanding of each campaign.
• Track campaign performance with Meta team and in Tableau dashboards.
• Ensure cross-functional communication within BARK growth/marketing/DTC team.
• Other marketing related tasks as they are assigned.
  
  

Skills & Qualifications

The keys to this role are: being organized to keep track of multiple projects and pieces of information, thriving in a fast paced environment to help our speed to market, effective communication to multiple internal parties including project management, sales, marketing, analytics and creative.

It’s also important to note that BARK is a fast-paced, ever-changing environment, and an ideal candidate for this position should be able to navigate that world with ease and confidence. Oh, and they should LOVE dogs.

For example:

• Obsessed with customer relationships & long-view account planning/expansion
• Excellent organization, negotiation, communication and presentation skills.
• Ability to multitask, prioritize, be proactive and meet deadlines in a fast-paced environment.
• Strong team player with ability to collaborate cross-departmentally.
• Must love dogs.
• Please do not apply to this opportunity if you have 2+ years of relevant professional experience
  
  

FOR NJ/NY BASED APPLICANTS:

• The hourly rate for this position is $20/hour
• This compensation range is based on BARKs good faith estimate as of the date of this posting and may be modified in the future. Actual pay for this position will depend on a variety of variables including location, travel, internal equity, experience, education, skills and expertise.