Brand Marketing Coordinator

This position will act as a cross-functional brand marketing coordinator with a thread across Social Media, PR, Influencer and Brand Marketing. This role will also work in tandem with the VP of Brand Marketing as a secondary POC for all activity for minnow across Press/Edit + VIP/Influencer organic placement as well as all strategic brand partnerships + event/experiential brand activations.Key Responsibilities:

Social Media:

• Develop and execute channel-specific social media strategies across all brand owned and operated platforms + channels
• Manage daily content calendar from concept to execution, planning channel-specific and brand-enhancing content across marketing channels
• Maintain knowledge of social media best practices and trends across channels, with an eye on competitors, emerging channels and tactics
• Under direction of VP of Brand Marketing + cross-functional teams, create a strategy and plan for new product launches, promotions, and collaborations, across channels that drive new customer acquisition and engagement
• Work cross-functionally with our in house creative team on concept development, storytelling and production of engaging photo, video, and written content
• Report on insights and performance, proactively making recommendations, updates and improvements based on findings

Influencer + Affiliate Influencer Strategy:

• Works in tandem with the VP of Brand Marketing to guide the overall approach and the types of influencers that we work with to continue to infiltrate a new demographic and consumer base across key KPI’s: Awareness, Consideration & Conversion
• Connect the minnow brand to the most influential and aesthetically aligned/synergistic social media personalities to drive measurable business impact & brand consideration through influencer affiliate marketing channels + organic social promotion
• In collaboration with the brand marketing team, guides the creative direction and product selection for phase campaigns + seasonal collection launches + evergreen/always-on product seeding
• Manages the scope, builds strong relationships with micro and mid-tier influencers and target creators for organic UGC content usage
• Work closely with marketing teams across brand creative + performance teams on timed execution in order to promote minnow product and delivery so there is a cohesive campaign alignment with internal strategy

Brand Activations + Marketing Events:

• Experiential Calendaring and Management:
• Assist the VP of Brand Marketing to ensure end-to-end management of all experiential marketing projects, including ideation, planning, execution, and post-event recaps.
• Event Logistics:
• Assist the VP of Brand Marketing to manage the logistical aspects of experiential marketing events; including partners, venues, production, vendors, and on-site coordination to ensure flawless execution.
• Assist to organize all aspects of experiential activations, including ROS and production elements, while ensuring efficient allocation of resources and cost saving measures are met.
• Project Performance & Reporting:
• Under direction of VP of Brand Marketing, collaborate to define and report upon key performance indicators (KPIs) for experiential marketing activations + events.
• Conduct thorough post-event recaps to measure success and identify areas for improvement.
• Innovation and Creativity:
• Stay updated on industry trends, and inspiring experiential marketing moments to continuously innovate and enhance the effectiveness of our projects while maintaining brand ethos and aesthetic

Qualifications:

• Bachelor's Degree required
• 1-3 years experience in a challenging work environment
• Proficiency in Microsoft Office (Word, Excel, PowerPoint) and working knowledge of ShopMy,, DashHudson, Planoly, Tribe Dynamics or similar social media tools.
• Active social media user with robust working knowledge of all notable social platforms (Instagram, TikTok, Facebook, Pinterest, Twitter) and a curiosity for emerging trends in the space.
• Able to work outside normal business hours for events and adapt to fast-paced nature

We’d Love to See:

• Enthusiastic work ethic and drive to succeed
• Strong communication and collaboration capabilities
• Ability to organize, prioritize and multitask effectively
• Thrive in a fast paced on-time deliverable environment
• Demonstrates accuracy and attention to detail
• Creative and proactive communication skills