Brand Manager, Wine & Estates

Moët Hennessy, the Wines and Spirits Division of LVMH, regroups twenty-five Maisons, many of which have been around for centuries, while others are just starting their journey. Our vision is to lead the future of luxury Wines and Spirits from nature to communities.

Located in the most prestigious terroirs around the world, we have unique savoir-faire from winemaking to art de vivre, hospitality, and brick-and-clicks retail management to craft exceptional experiences for consumers. For many years, with the ambition to pass on a better world to future generations, we have been committed to the Living Soils Living Together program structured around four key commitments: Regenerating our Soils, Mitigating our Climate Impact, Engaging society, and Empowering our People.

Moët Hennessy is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally.

The Brand Manager role is a key driver of the development and implementation of a customer- and consumer-centric brand marketing strategy and runs the execution of programming and activations across all markets and channels, in alignment with Maison brand strategy and the broader MHUSA 2030 Strategy. This role works collaboratively with partners to establish and implement event and commercial activations for the brand and works with the MH Wine Estates team and other internal collaborators to develop programming that delivers growth while elevating brand desirability.

Marketing Strategy:

• Collaborate with Wine Estates maisons to define US marketing strategy and objectives that support the delivery of the MHUSA 2030 Plan, in alignment with the Maison’s broader brand strategy.
• Drive U.S. marketing priorities and support “big idea” development for the brand’s key programs and platforms.
• Lead annual brand planning, in collaboration with Maison, Wines team, Strategy & Business Planning, Trade Marketing, the commercial organization, Consumer Connections, and the Insights team.
• Develop and ensure delivery of brand key performance indicators and performance metrics, in alignment with brand plans, driving positive return on investment
• Maintain a finger on the pulse of culture and the competitive environment, demonstrating a firm grasp on the evolving landscape and activity of luxury wine brands in the U.S. to inform communications, planning and execution
  
  

Brand Management:

• Handle the day-to-day brand management, working closely with Operations, Finance, Field & Trade Marketing and commercial teams
• Develop product expertise and a strong sense of market dynamics via training, industry news, and market visits
• Spend time in the market selling to accounts, applying the MH commercial teams and dedicated wine resources.
• Collaborate with the Field & Trade marketing and Commercial Marketing teams to craft and develop elevated activations, luxury POSM and brand assets to drive brand strategy and leverage consumer engagement opportunities at the moment of choice
  
  

Profitability:

• Partner with Finance to define, track, and deliver brand profit goals
• Handle A&P, ensuring spend is prioritized against business & brand objectives and led to budget
• Maintain brand A&P in MAP; ensuring alignment with reporting targets throughout the year (LE1, LE2, Landing)
• Support the implementation of efficient allocation, pricing, mix, and channel strategies with the Commercial team, Fine Wines team and Maison to increase profit growth
  
  

Ways of Working:

• Develop strong relationships with Strategy and Business Planning, Consumer Engagement, PR & Communications, Trade Marketing & Channel Programming, Marketing & Creative Services, Commercial, Communications, Finance, Legal, HR, and IT to build and hold commitments that enable the delivery of brand objectives.
• Build and maintain collaborative relationships with the Maison to ensure ongoing alignment and prioritization of U.S. specific objectives.
• Build and preserve successful relationships with agency business partners, distributors, and other third-party collaborators to ensure their dedication to delivering brand objectives.
• Establish the Brand Marketing team as an outstanding collaborator within the MHUSA organization.
• Work closely with Wine Estates team, ensuring alignment on portfolio marketing strategy, collaborating in portfolio programs, and demonstrating a ‘one team’ ethos through communication and collaboration
• Approach each project and interaction with a positive and can-do attitude
  
  

Education

Bachelor’s degree required; MBA or Marketing degree preferred

Professional Experience

5+ years of brand marketing experience, preferably in the luxury consumer goods or U.S. wines and spirits industries.

Practical/Technical Knowledge

• Understanding of brand strategy development in a commercial context
• Possess an elevated taste level and an understanding of luxury brand positioning and execution
• Strong commercial orientation and a deep understanding of the marketing/sales relationship
• Strong financial knowledge and a good understanding of levers such as depletions, sales, DOI and P&L management
• Shown success influencing cross-functional team members, including senior leaders
• Strong presentation skills: thoughtful storyteller via PowerPoint and comfortable presenting in front of large groups
• Strong analytical skills to support data-driven decision-making
• Knowledgeable of the U.S. three-tier distribution system
  
  

Competencies

• Organized
• Ability to work independently, with limited direction
• Ability to set and adjust priorities
• Customer service focused
• High level of accuracy and attention to detail
• Strong communication skills
• Ability to multi-task
  
  

External applicants must be currently authorized to work in the United States on a full-time basis.

Moët Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moët Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.