Brand Manager, CPG

Our client, a Trendy CPG Brand, is in need of a Brand Manager to cover a Family Leave.

Start Date: August 1 - April 2025

Compensation: $57-$65(w2) PAY, maybe flex for the right candidate

40 hrs a week , 9-6PST

Location: Remote (PST hours)

Join our team at the Wellness CPG Brand as an Innovation Brand Manager, where you'll support new product launches, . Working closely with R&D, Project Management, Sales, and Finance, you'll ensure our products align with our commitment to sustainability from concept to market.

Essential Functions and Duties:

• Create innovative concepts and strategic positioning that promote sustainable growth.
• Lead the development and launch of our long-term innovation pipeline using the Stage Gate process.
• Analyze market opportunities for new products, including target audience, competitive analysis, and market size, with a focus on sustainability.
• Lead product launch activities, including pricing, packaging, benefit differentiation, copy creation, and pitch deck development.
• Develop product training materials and toolkits for marketing, sales, and educational purposes
• Be accountable for the P&L impact of new product launches, ensuring they align with our sustainability goals.

Qualifications:

• Minimum four years of experience in brand marketing
• Bachelor’s Degree required.
• Experience in developing concepts, conducting competitive analysis, and assessing market trends, with a focus on sustainability and national retail.
• Proficiency in data and reporting platforms such as Nielsen/IRI.
• Proficient in PowerPoint for presentation development and storytelling.
• Experience in consumer-packaged goods a MUST, with a sustainable focus.
• Ability to thrive in a fast-paced, deadline-driven environment.