Brand Manager

Summary Description

The Gorilla Glue company is looking to fill a Brand Manager role that will work on our Gorilla brand. Our company has a strong track record of growth and is growing both domestically and internationally. This role will be based in Cincinnati and will support the brand in the North American region.

The Brand Manager will own several areas of the brand’s plans, strategy, and execution. Responsibilities include management of existing pillars across the retail market (Home Center, Hardware, Mass, Food, Drug, etc.), development and execution of brand growth initiatives, driving awareness and equity through advertising initiatives, and creating retail growth stories among other activities. The Brand Manager will also have at least one direct report.

What's in it for you?

Gorilla Glue has been recognized as a top place to work for 14 years in a row, thanks to our commitment to creating a supportive and engaged workplace culture. We offer competitive compensation packages, comprehensive healthcare benefits, and other perks and incentives to ensure our employees feel valued and supported.

Joining the Gorilla Glue family means being part of a team passionate about building strong brands and promoting a culture of excellence. As an employee, you'll be able to help create high-quality products and build brands that people love. Join us in an inspiring workplace where you can belong, grow, and make a difference!

What will your day look like?

Lead Current Business Activities for Defined Pillars

• Understand the category landscape, key competitors, retail trends, and POS/internal analytics
• Set strategy for growth and manage day-to-day risks and opportunities
• Identify upside opportunities and recommend plans to activate
• Identify risks or areas of weakness in the business and proactively put in place plans to address
• Collaborate with Sales partners to create retail growth stories and assist with customer line reviews
• Integrate brand NPD (New Product Development) into regional plans to deliver wins for the company, retailers, and consumers

Lead Creative and Commercialization Efforts

• Develop media objectives and strategies that fit overall brand strategies
• Lead creative executions from brief to productions for defined pillars
• Recommend and execute support behind brand digital, social, and influencer campaigns
• Collaborate with internal and external agencies/partners to design, develop, and execute commercialization campaigns

People Development

• Lead coaching and development of at least one direct report (Assistant Brand Manager(s) and/or Marketing Coordinator(s))
• Develop strong working relationship, aligning direct report to strategies and executions, while guiding and breaking down barriers
• Lead on-going 1-1 support, quarterly performance/development plans, and annual reviews

What you bring to the table:

• Leadership: Can rally organization behind a vision for the brand. Can connect the brand’s vision with its action plans to bring the vision to life. Can break down barriers to bringing the plans to life with excellence.
• Collaborates: Can collaborate across levels and departments to bring vision to life.
• Marketing Mastery: Vast experience developing brand marketing plans (media plans, non-media support, like social, PR, digital content). Can manage large and complex budgets associated with expansive media plans.
• Innovation: Can connect brand strategies to innovation plans, including partnering with R&D on innovation master-planning.
• Grows Capability: Can develop marketing mastery in the brand teams – a track record of coaching and training individuals into strong brand marketers.
• Strategic: Can distill brand priorities into simple frameworks that drive behavior for a broad set of brand stakeholders including Marketing, Sales, and R&D.
• Analytical/Integrates Knowledge: Can connect data points from diverse sets of information to form a clear story that drives actionable insights to move the brands forward.
• Uses Judgement: Can use data but also can leverage judgement and intuition based on experience to make timely and informed decisions.

Qualifications:

• Education: BS Required: Major in Business, Marketing Preferred
• 4-7 Years of Marketing Experience
• Self-starter who is capable of handling multiple tasks simultaneously in an organized manner.
• Excellent interpersonal skills for working across a broad range of relationships including cross-functional and outside agency partners
• Demonstrated leadership skills, including abilities to envision, enroll, energize, and execute
• Results oriented approach with willingness to bust through barriers and dive in at the detail level as needed
• POS (Nielsen, IRI, etc.) analysis experience is preferred
• Experience with digital media, analytics tools, and social media platforms (Facebook, Instagram, Pinterest, YouTube, etc) preferred
• Excellent English writing, speaking and presentation skills required
• Experienced with Microsoft Office Suite skills, especially PowerPoint, Excel, and Outlook
• Experience with Windows OS
• Travel Required: 10-15%

Company Values:

Must adhere to The Gorilla Glue Company’s Core Values that ensure everyone works together to exceed expectations.

• Have fun, be passionate and show it!
• Act with integrity and respect in all relationships.
• Communicate openly and appreciate the effort of others.
• Embrace knowledge, growth and change.
• Strive for excellence in what we do every day!