Brand Manager

Overview

The Bazooka Companies, Inc. is seeking a Brand Manager in Innovation for our New York City headquarters.

With iconic brands including Ring Pop, Push Pop, Bazooka Bubble Gum, & Juicy Drop, BCB is one of the leading manufacturers & innovators of non-chocolate confections in the US geared towards kids and kids at heart.

The Brand Manager role is on the Innovation team which oversees new product development across the portfolio, a strategic priority for BCB. Our goal is to develop compelling innovation that seeks to make the world a bit more fun. Make your mark in a dynamic company with small hands-on teams working to innovate and create the future of candy in a collaborative, fast-paced environment.

Responsibilities

Reporting to the Director of Innovation, the Brand Manager will make tangible contributions to the Bazooka Companies through:

• Owning specific initiatives aimed at driving the business, including pioneering exploration and development of white space innovation areas. This will encompass
• Partnering with internal teams and inventors to develop new product ideas
• Managing and leading market research studies to drive insights across a wide variety of needs, concept writing and creative/graphic development of new product ideas
• Managing project timelines in collaboration with cross functional teams to make sure key projects milestones are met
• Working closely with the cross-functional team and vendors to commercialize new products and set up the correct supply chain
• Contributing to creating the brand vision & strategy for cross-portfolio innovation, inclusive of the Back of Store and Ecomm channels
• Contributing, managing and executing annual business plans for ownership areas to ensure efficient & effective use of resources
• Assisting the Director in driving the assigned businesses to meet revenue & profit targets; including preparing marketing presentations and documents to facilitate management approvals
• Regular reporting to senior leaders on progress and alignment for strategies and execution
• Monitoring & analyzing business performance in IRI and e-commerce data platforms, including identifying trends or white spaces and developing action plans
• Budget tracking and invoice management
• Mentoring junior marketing professionals
  
  

Qualifications

Skills & Abilities

• Strategic mindset
• Creative thinking and ideation
• Proactive self-starter with a strong bias for action
• Detail-oriented
• Passion for the business
• Problem identification/solving
• Proven ability to manage and flawlessly execute multiple large priorities at once, in a timely fashion & with high quality output
• Strong cross-functional leadership
• Strong interpersonal & communication skills to drive alignment across the organization, with agencies and senior management
• Experience in branding and using insights to drive positioning and marketing
• Experience identifying white space opportunities and translating insights into focused strategies and action plans
• Demonstrated track record of commercialization execution
• Demonstrates strong accountability, collaboration, responsiveness without letting anything drop
• Proven ability to create strong stories and presentations for and present to senior leadership, retailers and others
• Ability to work with internal group or agency to develop compelling graphics and creative work
• Sound analytic skills including IRI analysis (or Nielsen)
• Experience in quantitative and qualitative market research
• Experience with Amazon marketplace commercialization best practices inclusive of product positioning and pricing dynamics
• Strong financial understanding including budget management, costing and P&L management
  
  
  

Education/Experience

• 4-5+ years CPG brand management
• Kid-focused, Confectionary, or Snack Food experience a plus
• E-Commerce experience a plus
• Bachelor’s degree required
  
  
  

Salary Range

$115,000 - $130,000