Brand Manager

Position Summary:

Teremana Tequila is looking for a high performing Brand Manager to help drive this fast-growing brand to continued success by supporting the development of brand strategy and building effective above-the-line and below-the-line programs across the Americas.

The Brand Manager will support development of key quarterly programs, including but not limited to creative development; PR/influencer programs; shopper and eCommerce programs; and NPD launches. The Brand Manager will be responsible for analyzing the effectiveness of marketing programs, evaluating strategies, and identifying new opportunities.

Our ideal candidate is an experienced brand manager with 3-5 years of brand management experience at a world-class alcohol beverage or CPG company, ideally both. In addition, our ideal candidate has a demonstrated track record of leading projects from strategy and execution through to evaluation as well as managing a number of agencies and stakeholders.

Core Responsibilities:

Responsible for the development, execution, and measurement of marketing programs in support of the brand strategic plan:

• Partner with the Senior Brand Manager and VP of Marketing to evolve and optimize brand strategy, balancing strategic equity objectives with commercial needs
• Support development of quarterly programming for ATL and BTL from brief to execution to measurement
• Partner with external trade marketing team across all POS and merchandising playbooks from design to execution
• Support the development of ATL programs in partnership with Digital Director and Social Media manager
• Collaborate on PR activities, including building the annual press plan, from agency brief to execution to measurement, to drive A+ earned press and holistic brand & founder communications
• Support sports sponsorship program development and execution
• Support trade advocacy program development and execution
• Manage annual budget to ensure proper phasing, tracking, and reconciliation of marketing A&P
• Analyze in market performance through use of IRI, NABCA, VIP, and other data sources

Requirements:

• Bachelor’s Degree is required
• 3-5 years of progressively responsible brand management experience within the beverage/alcohol or consumer product goods industry experience in brand marketing. Spirits background preferred.
• Strong analytical and strategic thinking skills, including the ability to develop methodologies and execute analysis independently, the ability to quickly adapt and execute feedback, and the ability to identify actionable findings within the analysis and develop recommendations
• Strong interpersonal skills and ability to build relationships with key stakeholders, 3rd party agencies, and vendors
• Exceptional organizational skills and sharp attention to detail
• High level of autonomy with the ability to anticipate opportunities and develop actionable solutions
• Bold, embraces risk, and wants to solve the tough problems that other competitors may fear
• Thrives in an entrepreneurial environment where there is not a lot of structure or too many processes
• Commitment to problem-solving and unafraid of shifting priorities
• Computer skills (ppt, excel, etc.). Strong PowerPoint skills are necessary for this role. Experience working with data sources such as IRI, NABCA, and VIP/iDig a plus