Brand Manager

Remote, USA

$120K/yr - $170K/yr  Remote  Full-time

Patco Brands is one of the fastest-growing beverage companies in the United States. Independently owned, Patco has established itself by using 100% Blue Weber Agave and a proprietary process to innovate within the fast-growing ready-to-drink spirits category.

Patco is a maker of margaritas, tequila, hard seltzers, Irish cream liqueur, and other spirits under our own brands and for private labels. Our own brands and private labels, with nationwide distribution, include:

· Rancho La Gloria Ready to Drink Margaritas

· Rancho La Gloria Ranch Water

· Big Sipz

· Kirkland Signature Tequila

· Kirkland Signature Hard Seltzers

· Dough Ball Whiskey

Patco products are sold in every major retailer including Costco, H.E.B., Kroger’s, Target, Walmart, and Whole Foods Market, just to name a few.

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We are looking for a Brand Manager to lead strategic and tactical brand plan development and implementation for the Patco Brands Portfolio.

As the Brand Manager, you will be responsible for leading and managing a variety of business-critical projects that drive growth against the Patco Brands portfolio. The ideal candidate is a dynamic and experienced individual who has a strong marketing (consumer, retailer, and distributor) background with the ability to create, develop, and execute strategic marketing efforts in support of the brand and designated marketplace. This position will play a key role in inspiring creativity while ensuring brand strategy and guidelines are consistent throughout key execution priorities. The Brand Manager must have a good understanding of its consumer target, customer, and distributor partners in order to develop strong tactical commercial and digital initiatives.

Responsibilities:

• Work with the entire organization, including production, sales, and marketing, to drive the Patco Brands portfolio growth.
• Work internally with the R&D and development team to see new product development from ideation to market launch and execution.
• Ensure sales assets and strategies are up to date and maximized as they sell.
• Lead the development, presentation, and execution of in-store programming nationally.
• Develop regional programming and strategies to support sales in different key retailers and states.
• Leverage available data and insights to identify opportunity “gaps” in the marketplace for growth
• Keep a pulse on market trends, consumer behaviors, and competitive activities to recognize challenges and opportunities.
• Ensure that brand guidelines are developed, followed, and/or maintained across all execution efforts.
• Work with the social and digital team to lead online growth and awareness of the brand.
• Evaluate creative ideas and thinking with a critical eye and understanding of the brand equity, vision, and strategic priorities.
• Translate brand strategy into actionable plans, positioning, and go-to-market strategies.
• Generate plans of action that grow market share, brand awareness, and growth.
• Work collaboratively with the Marketing team to deliver highly creative, out-of-box campaigns.
• Measure and report on the performance of all marketing activities (ROI, KPIs, etc.)
• Oversee the timely execution of all Rancho La Gloria marketing activities
• Agency management including, but not limited to, branding projects, PR, Social Media buying, Influencer marketing, and trade programming.
• Ongoing budget management and tracking, as well as invoice processing
• Lead the development of annual planning and activation playbooks
• Partner with National and Regional sales leadership to provide effective tools and support that enable local market success and relevancy.

Requirements:

• Bachelor’s degree
• Minimum of 5 years experience as a Brand and/or Marketing Manager or Director
• Candidates with ready-to-drink beverages, national retail accounts, and beer network experience are preferred and strongly considered.
• Extremely organized
• Experience building branding decks and calendars
• Experience devising unique campaigns both in digital and retail to engage, educate, and excite consumers to drive growth
• Ability to oversee product development from ideation to launch
• Experience developing cross-merchandising programs with partners
• Strong understanding of the marketing mix, with the ability to recommend effective strategies and objectives to management
• Good taste, a sense of aesthetics, and a love for great copy and witty communications
• Data-driven and comfortable with metrics and spreadsheets
• Superior communication, leadership, and teamwork skills
• Beverages and alcohol products experience a plus

By applying for this position, we are collecting personal information from you. Please read our privacy notice in the link below for information on how we collect and process your personal information.

https://www.patcobrands.com/privacy-policy/