Brand Manager

Brand Manager

Job Brief:

Aisle3 is an industry-leading performance marketing agency specializing in growing DTC brands on Amazon, Walmart and other online marketplaces. We spend our days strategizing with founders, CEOs, CMOs and other incredibly talented people to help them scale their online businesses and tackle the everyday challenges of eCommerce. We are looking for a full-time Brand Manager to join our growing team and become an integral part of their success.

As a Brand Manager you are one of the primary owners of your clients’ success. Your goal is to ensure that the various stakeholders for each brand in your portfolio are satisfied with our services and feel that their goals are being met. You will work closely with teammates and internal specialists to improve performance and ensure the work we deliver is on time and maintains a high-quality standard. You will also work with the clients to help them make high-level, strategic decisions. You make sure the trains run on time, and everyone is in the know.

An ideal Brand Manager enjoys problem-solving, learning new things, discussing and implementing strategy, and quarterbacking the team to victory. An ideal Brand Manager is a good communicator, confident, quick-to-learn, and organized.

You will be working using the following platforms:

• Amazon Seller Central
• Amazon Vendor Central
• Amazon Advertising Console
• Walmart Seller Center
• Walmart Ad Center

You will be working with the following internal specialist teams:

• Performance Marketers
• Operations & Logistics Managers
• Graphic Designers
• Catalog Specialists

Responsibilities:

• Primary lead for communications with client stakeholders. You will work with internal teams as necessary to gather in-the-weeds knowledge and data, but ultimately you are providing the analysis and recommendations that will shape our clients’ businesses.
• Contribute to the creation and presentation of bi-weekly performance reports to clients, QA’ing for quality of insights and takeaways, and effectiveness of the reports in maintaining a beneficial relationship with our clients while moving projects forward.
• Collaborate with clients and internal specialist teams to determine the strategy on a number of eCommerce related initiatives: catalog architecture, go-to-market assortments, design strategy, copywriting and SEO, merchandising and promotions, etc.
• Work with specialist teams to ensure that the work your clients need is getting done, is delivered on time and works well - and that nothing is slipping through the cracks - escalating issues to heads of departments as necessary.
• Analyze your client’s performance - CVR, sales trends, performance marketing data, inventory availability, etc. - and market research data to find opportunities to drive sales and work with specialist teams to implement them.
• Work with external teams, such as Amazon Account Managers, to explore potential partnerships, beta opportunities and any other projects or forms of technical support that will help our clients succeed.
• Work with the specialist teams on the development of strategic plans of action and present those to clients. Work with your internal teams throughout these sprints to ensure all deliverables are completed on time.
• Maintain and expand a wide knowledge of all aspects of marketplace eCommerce - marketing, design, catalog management, logistics - bridging the gap between specialist teams, and connecting the in-the-weeds details to the high-level goals.
• Think about the trends of eCommerce and ensure Aisle3 and our clients are benefiting from being at the forefront of those trends through test & learn strategies, early adoption of beta offerings, platform flexibility, successful launches, new product ideas, new platform onboarding, etc.
• Contribute to a culture of curiosity and a team of experts through the following tools and projects: training documentation, personal training, bi-weekly company knowledge sharing, etc.
• Grow those sales.

Requirements and Qualities:

• Bachelor's Degree
• 2 - 5 years experience in eCommerce OR 2 - 5 years in a complementary Account Management position
• 2 + Years of direct Amazon Experience
• Strong client service and communication skills, and the ability to foster positive, lasting client relationships even amidst conditions of difficulty
• Ability to pick things up quickly, and utilize critical thinking and analysis to make strategic decisions
• Ability to project manage and prioritize deadlines across a variety of clients and teams
• A go-getter attitude, to constantly seek improvement and solve problems
• “Know enough to be dangerous” in Excel/Google Sheets and Statistical/Data Analysis
• Experience working directly with Amazon or in Vendor or Seller Central, or other eCommerce platforms, is not required though heavily favored

Perks:

• Working in a dynamic boutique agency environment where growth is fast
• Generous PTO and Sick Day policy
• Access to health benefits including: Medical, Dental, Vision
• Remote/work-from-home policy
• Work life balance