Associate Brand Manager

Since its founding in 1937, Krispy Kreme’s focus has remained the same - making fresh doughnuts using our founder’s original recipe. The brand’s iconic Hot Light lets consumers know when doughnuts are being made in the shop so they can stop in and enjoy them hot, right off the line.

Krispy Kreme’s Associate Brand Manager, Equity will be a key contributor to Krispy Kreme’s core (equity) business, reporting to the Sr. Brand Manager, Delivered Fresh Daily and Equity. The Associate Brand Manager will be responsible for partnering with leadership to develop and execute brand strategies that drive growth for the business, specifically providing strategy and oversight in the areas of Customer Marketing, Fundraising, Local Shop Marketing (including New Store Openings), and Gift Cards. In addition to supporting overall team initiatives, the Associate Brand Manager will lead the cross-functional team in developing, planning, and executing all activities in his or her specific business areas. We’re looking for a highly collaborative marketing athlete who is simultaneously comfortable leading teams and rolling up their sleeves when needed to bring solutions to market.

A TASTE OF WHAT YOU WILL BE DOING:

Customer Marketing:

• Serve as Krispy Kreme marketing lead for specified retailer DMAs / business units, ensuring effective and efficient translation of marketing strategies into activation plans while stewarding a consistent expression of the brand in all consumer touchpoints.
• Support creation and execution of annual customer marketing calendar, inclusive of promotional activations, shopper marketing, and retailer-led initiatives.
• Partner with strategic customer to create consistent brand experiences for their consumers through effective creation and management of strategic co-marketing plans, advertising, marketing assets, digital marketing, online content, and POS executions.
  
  

Fundraising:

• Lead development and execution of the annual and long-term strategy and planning for the business including development of core and promotional product assortment, marketing assets, and overall activation calendar.
• Maintain an in-depth understanding of the consumer, category, competition, and trends, transforming into insights and opportunities to grow the business, strengthen brand equity, and extend the gap vs. key competitors.
• Own and manage relationship with key 3rd party vendors and partners to drive results and deliver against business goals.
  
  

Local Shop Marketing:

• Support critical local marketing initiatives, including (but not limited to) new market entries, new shop openings, and other critical geographic areas.
• Identify and translate insights for strategic markets into recommendations for business initiatives and/or actionable tasks to drive results and deliver against business goals.
• Develop strategic KPIs and corresponding tactics consistent with the brand positioning and consumer target.
  
  

Gift Cards:

• Serve as the overall business owner, working cross functionally with internal partners in IT/Engineering, Operations, Media Planning, Creative, Finance & Accounting, and Consumer Insights, as well as various external vendors, to achieve milestones and deliver business outcomes.
• Create and execute the gift card annual operating plans, including objectives, KPIs, consumer offerings, capability expansions, marketing plans, etc.
• Deliver on innovative and performance-driven marketing campaigns that align to key priorities/initiatives and result in meaningful brand impact.
  
  

RECIPE FOR SUCCESS:

• A love for doughnuts & sweet treats!
• Four-year College / University degree, MBA is a plus
• Minimum 3+ years of relevant marketing, advertising, brand management experience is required
• Highly developed analytical and strategic thinking skills combined with communication and presentation skills that can be leveraged with a wide breadth of audiences including senior management.
• Demonstrated experience in successful project management, including experience leading cross-functional teams to achieve business objectives.
• Demonstrated experience working across functions including operations, R&D, Procurement, Finance, etc.
• Strong decision-making background in ambiguous environments with a bias for action
• Highly collaborative with a demonstrated ability to lead cross functional teams; proven ability to effectively manage multiple projects in a dynamic environment.
• Previous P&L exposure preferred; Demonstrated ability to be accountable for sales, income, and profit results.
• The above statements are intended to describe the general nature of work performed by the employees assigned to this job and are not the official job description for the position. The official job description will be provided during the application/interview process.
  
  

BENEFITS:

• Comprehensive benefits (medical, vision, and dental insurance)
• Employee discount program
• 401K plan
• PTO and “dream” days
• Company events
• Education Reimbursement
• Adoption Assistance
• Life Insurance
• FSA/HSA Plans
• Pet Insurance
  
  

Learn more at www.kkbenefits.com

WHY KRISPY KREME?

At Krispy Kreme, we focus on:

• Loving People:
• Our global culture is best captured by our Leadership Mix, a dozen behaviors that define how we work with one another across the world and give back to our communities. Check out our leadership mix here.
• Belonging happens once each Krispy Kremer knows their bold authentic self is welcomed, dignified, and loved, where their wonderfully original identities flourish and thrive.
• Loving Communities:
• At Krispy Kreme, sharing joy is at the center of everything we do, and we strive to inspire this in our communities. Our brand purpose truly shines through our Acts of Joy and community fundraising initiatives.
• In the U.S., we have been donating unsold doughnuts to local food banks, with a goal of bringing a smile to our consumers as they enjoy a small, sweet treat. We partner with Feeding America and Convoy of Hope, who in turn partner with organizations nationwide to distribute donations to people in need through diverse types of programs and services.
• In 2022, we helped community groups raise $40 million globally. Last year in the U.S., we supported more than 83,000 fundraising events, raising nearly $37 million.
• Loving Planet:
• We have been conducting a multi-year global GHG emissions assessment to establish an emissions baseline, using this foundation to soon set goals for greenhouse gas emission reductions.
• We are working on reducing food waste through donation efforts, animal feed, and composting programs.
  
  

Krispy Kreme is an Equal Opportunity Employer:

At Krispy Kreme, we believe that your originality sweetens our recipe. We value the diverse ingredients of the ethnicity, national origin, race, age, sex, gender, intersex, or veteran status of every individual. We strive for an inclusive culture that allows each of our peeps to bring their bold authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 35 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing Ecommerce and delivery business with more than 14,000 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme and www.Twitter.com/KrispyKreme.