Associate Brand Manager

Job Description Summary

The Associate Brand Manager will help guide the growth of the Eagle Foods brand portfolio, primarily assisting and leading projects on the Meals & Sides and Snacks teams. Responsibilities include leading and assisting with innovation, communications, brand and competitive reviews, sell-in materials, and business management.

Essential Functions

• Strategy – Champion our consumers and strategic plans within the organization.
• Drive a consumer-first mindset in planning and executing marketing initiatives.
• Ensure consistent approach to creative design and messaging.
• Bring fresh ideas for connecting with our target and growth consumers.
• Innovation - Lead innovation projects through Stage Gate.
• Develop strategic point of view on products, packaging, pricing, and support.
• Provide marketing inputs for consumer research efforts.
• Manage weekly team meetings, follow ups, and problem-solving initiatives to ensure successful, on-time product launches.
• Communications and Activations - Assist team and partner agencies in coordinating and executing marketing communications across TV, digital, social, PR, and in-store efforts.
• Bring creative and strategic thinking to help plan initiatives that will drive trial and encourage purchase.
• Ensure partners have most up to date assets for development.
• Ensure creative assets are approved by key stakeholders, including legal clearance.
• Manage social media communications across Facebook, Instagram, TikTok, and other platforms.
• Data Analytics - Regularly analyze Brand, Competitive and Category performance and provide team with updates and recommendations for actions or pivots.
• Conduct weekly analytic dives and assess areas of opportunities and threats.
• Track, evaluate, and report on competitive brand positioning, pricing, marketing and social/digital tactics, performance.
• Conduct product reviews with R&D and Insights partners including coordinating product tastings, procurement of samples, and deck preparation.
• Business Management - Coordinate and execute business-related marketing efforts.
• Coordinate product specs, sell-sheets, Neilsen set up.
• Maintain product portfolio tracker.
• Assist with customer presentations and related questions.
• Manage website updates and report data analytics.
• Other duties as assigned.

Desired Traits

• Collaborative – Takes a “we” vs. “me” approach that others naturally want to work with.
• Self-Starter – Ability to proactively take action and problem-solve.
• Detail-Oriented – Masterfully manages details, from project management to data analytics to timeline adherence.
• Agility – A multi-tasker that can lead nimbly through ambiguity and complexity while prioritizing efforts that will deliver the greatest impact.
• Eagerness to Learn – Keeps an open mind and stays curious to continuously learn.

Eagle Foods will provide reasonable accommodations to allow an employee to perform the essential functions of the job.

Minimum Requirements:

• Bachelor’s or advanced degree in Marketing, Business Administration, or related field (MBA strongly preferred).
• 2+ years of CPG Brand Management experience; Food or Beverage preferred.
• Understanding of marketing fundamentals.
• Strong analytical, organization, and communication skills.
• Project management skills and the ability to prioritize and multitask.
• Computer proficiency in Excel, PowerPoint and Word. Syndicated data systems a plus