Direct message the job poster from Avid Marketing Group
Kate (Swanson) Pikul
HR, Sr. Director @ Avid Marketing Group | Talent Acquisition, Employee Engagement, Strategic Team Building
Position Overview
Avid Marketing Group is seeking a Analytics and Insights Manager with experience in CPG/FMCG Shopper Marketing and syndicated data. Ideal candidates will have the ability to transform raw data into actionable insights and presentations. It’s key to not only report on “what” happened, but “why” it happened.
Reports to: Sr. Dir, Analytics
Duties and Responsibilities:
Reporting program-specific performance across traditional shopper tactics (National, media, retailer media, trade offers, etc.) and correlating performance to syndicated data lift and other KPIs
Reporting across multiple programs, analyzing what is working and what needs to be optimized
Making program/tactic recommendations in conjunction with budget recommendations based on client strategy. Updating clients with cadenced deliverables
Work in a collaborative environment, cross-functional setting and responsible for explaining calculations to those who are not “number people”
*Subject to change based on business requirements
Qualifications
Must have:
3+ years of experience in CPG data analytics, which could include Shopper Insights, Category Management, RGM, Trade, or Sales support roles
Deep understanding of CPG industry and FDMC retailers
Experience analyzing Retail Media and Syndicated Data
Experience with pulling, extracting, and analyzing syndicated POS data (Circana/IRI, Nielsen)
Expert in Excel and PowerPoint, including regular use of pivot tables and formulas (vlookup, if/then, sumif, etc.)
Strong analytical and critical thinking skills
Excellent presentation skills
Ability to analyze and interpret large quantities of data from multiple sources and summarize into key insights /learnings
A passion for storytelling based on data
Not required, but nice to have”
Panel Data knowledge
Excel tool building experience
Experience with BI tools
Previous work in an agency setting
At this time we can only accept candidates that are located in CT, AZ, IL and MI.
Candidates who progress to the final interview phase will be asked to share samples of their work in addition to completing a brief analytics assessment.
AMG is working in a hybrid-style. We believe in the collaborative nature of face-to-face meetings but also believe that working from home a day or two a week is beneficial. We look forward to hearing from you!
* Please note this job posting is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Analyst
Industries
Advertising Services, Market Research, and Marketing Services
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