Account/Project Manager - Digital Marketing Focus

About Us:

We’re on a mission to bring the power of modern marketing to B2B technical industries so they can achieve greater success. For over a decade, we’ve helped B2B marketers in technical, industrial, and manufacturing industries accelerate growth through highly effective websites and powerful digital marketing.

About the Opportunity:

This role is for an Account/Project Manager - Digital Marketing Focus (Temporary) to join our extended team who serves as the primary point of contact for a designated group of our valued client accounts. You’ll balance account and project management, exceeding clients’ goals, nurturing and growing client relationships, managing the team to deliver on time and on budget, and protecting Windmill’s interests with sane project schedules and healthy profitability.

This is a remote/WFH position, on a fully virtual team. This temporary, full-time position offers a flexible start date by Sep 1, 2024, to cover maternity leave through Feb 28, 2025, with the potential opportunity for longer employment.

About You:

You are a smart, strategic, and results-oriented individual with a process-driven mindset. You live to address client needs and to plan and execute strategies that guide the success of both our clients and Windmill Strategy.

Here are the key qualities we're looking for:

• Account Management: You can foster strong client relationships and ensure satisfaction through clear communication and a dedication to exceeding expectations. You showcase your proactive communication habits, asking the right questions to create clarity and answering client questions before they have to ask. 
• Project Management: You're a whiz at keeping projects on track, managing budgets and timelines, prioritizing tasks, and ensuring successful project outcomes. You have a keen eye for detail and strong organizational and problem-solving skills.
• Digital Marketing Expertise: You possess a deep understanding of B2B marketing and the ability to guide a team of practitioners toward success. You understand the importance of lead quality vs. quantity, particularly within the technical and industrial landscape.
• Communication Skills: You excel at both verbal and written communication, with the ability to explain complex marketing concepts to clients with a variety of levels of knowledge. You can easily and comfortably facilitate client meetings, negotiate effectively, and influence project stakeholders to create win-win solutions.
• Technical Knowledge: You have a strong understanding of website user experience (UX), website technical optimization, SEO, PPC, Marketing Automation, and B2B marketing (industrial/technical preferred).
• Analytical Skills: You leverage data and analytics tools like Google Analytics and Lead Forensics (or similar tools) to inform your strategies and measure success. You prioritize accuracy, logic, problem-solving, and action.
• Teamwork: You thrive in a collaborative environment, effectively leading and coordinating efforts within a team. You showcase your positive attitude; effective listening skills; empathy, assertiveness, and an ongoing interest in learning.
• Leadership Qualities: You continually display honesty, integrity, and the ability to stay calm under pressure, while prioritizing and delegating with the company’s best interests top of mind.

You Will:

• Act as the primary point of contact for a set group of clients, managing both project and account management aspects to ensure satisfaction and growth. This includes nurturing relationships with existing clients, evolving strategies with retainer clients, and optimizing MRR.  
• Develop and implement comprehensive digital marketing strategies tailored to the client’s business goals, encompassing SEO, PPC, content marketing, email marketing, ABM, and marketing automation.
• Share your knowledge of marketing, web design/development, graphic design, and branding solutions. Show how they solve a client’s business and marketing goals. Our customers trust you as their expert guide.
• Collaborate with the team to create project estimates, proposals, strategies, and plans, then execute against high-level strategies and client goals, holding the team accountable to deadlines and driving results and efficiency.
• Continuously evolve internal processes to improve efficiency and client satisfaction.
• Identify and resolve risks in meeting schedule and budget constraints and hold yourself accountable for project momentum, quality, client satisfaction, and company profitability. Maintain and communicate realistic timelines and budget expectations.
• Proofread and QA deliverables to ensure requirements and quality standards are being met.
• Review billing and invoices for accuracy and profitability.
• Participate in / support new business conversations and meetings, including helping define scope and timeline expectations and strategic recommendations.

We’re a small team of expert practitioners who are multidisciplinary and often wear many hats so depending on your background, you might also get to: 

• Use Google Analytics, SEMRush, Google Looker Studio, and other analysis tools.
• Guide and facilitate content creation by writers and/or clients.
• Assist clients with CMS tasks, such as training, content migration, and minor website edits.
• Other related responsibilities may be assigned as needed to help the company operate efficiently.

Your Skills and Background:

• 3+ years of experience in digital marketing, preferably in a B2B setting, with a strong understanding of the technical and industrial sectors.
• 2+ years at a digital agency in a client-facing project or account management role and a proven track record.
• Experience in and knowledge of the creative and technical requirements of B2B marketing, web design, web development, digital marketing, SEO, analytics, print/graphic design, and branding.
• Proven ability to guide the optimization of websites for SEO, user experience (UX) and technical performance to improve lead generation and conversion rates for B2B clients.
• Experience with marketing automation platforms (HubSpot preferred), Google Analytics, Google Ads, LinkedIn Ads, and CMS platforms like WordPress.
• Mac user with Google Apps and Microsoft Office experience (Adobe Creative Suite experience a plus, but not required).
• Associate’s or Bachelor’s Degree in Marketing, Business, or a related field is preferred.

Nice-to-have: 

• Experience with Lead Forensics or similar tools.
• Certifications in Google Analytics, Google Ads, or HubSpot.
• Experience in account-based marketing (ABM).

Key Accountabilities:

• Primary client contact
• Guiding client strategy and deliverables
• Grow existing client relationships
• Collaborative company resource planning
• Objective pricing and estimates for projects and tasks
• Coordination of inside and outside resources
• Establish, manage, and monitor project schedules, scope, and budget
• Deadline compliance
• Budget compliance
• Notes and assets
• Risk mitigation
• Project process/procedure

We're looking for people with these key characteristics:

Business-minded

We understand business, and know we only do our best work for clients by ensuring healthy and profitable growth for our own organization.

Intelligent Collaborator

We listen to understand and communicate clearly, which allows us to serve as expert guides to our clients.

Driven

We are intrinsically motivated to achieve goals and execute smart solutions.

Everyone at Windmill lives these critical actions daily:

Exceed the Client’s Goals

We listen to understand our clients' needs and goals, and guide them to success beyond the task at hand, growing our business through happy customers and referrals.

Communicate Clearly

We communicate directly and with compassion to defuse conflict, avoid drama, and foster trusting relationships within the team and with clients.

Carry Your Own Bag

Take ownership of your own work and its impact, and be resourceful to find solutions to your problems. Own and accept mistakes and learn from them.