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Padilla's B2B Technology practice is looking for a strong Account Executive to join our growing team in Minneapolis. An Account Executive (AE) should have two year or more years of relevant professional experience and should understand the basic fundamentals of marketing communications and public relations. This is an extremely important position, providing a great deal of experience that grooms and prepares individuals for a successful career.
AEs at Padilla are responsible for defining, organizing and executing work, delegating assignments to other staff members, writing and editing copy, managing digital and social content, reporting and documenting results, establishing and monitoring client budgets, maintaining quality work standards, and establishing good working relationships with clients, the media and vendors. In addition, AEs begin to implement fully "managing up," or making sure their supervisors are doing their part to support job performance and meeting of commitments.
An AE actively participates in generating new business for the agency. This primarily involves research, writing and presenting proposals, but may also include prospecting and lead generation. An AE demonstrates a willingness to handle work that falls outside of the official job description, when necessary, including aspects of other positions or temporary assignments involving other accounts.
WHAT YOU'LL BE DOING:
Working with leading business-to-business clients across IT and supply chain sustainability to support paid, earned, owned and shared/social communications program development and execution.
Demonstrating sufficient knowledge of marketing and communications and public relations for highly technical business-to-business clients, including the components of a plan and the differences between goals, objectives, strategies and tactics
Demonstrating the ability to write effectively across formats, including web and digital content, social media postings, press releases, pitch letters, client memos, and other materials with editing by supervisors
Demonstrating an understanding of the creative and social process and how to effectively work with creative and social leads as a representative of the client team
Budgeting projects and timelines accurately and manage the project within the budget and deadlines
Assisting in developing presentations, delivering pitches and participation outreach
Establishing and building strong relationships with key media who are important to clients
Meeting all deadlines and keep supervisors informed of progress on projects
Analyzing a client's situation and develop sound recommendations
Delegating assignments and bring in senior people where appropriate
Implementing major company initiatives, including media interviews/tours, brochures/newsletters, surveys, special events, social and digital media initiatives, etc.
Understanding digital and social media and how to effectively use it to achieve client objectives
Demonstrating a good understanding of how technical trade media works and how to successfully pitch stories that might feature or include technology clients
Creating high quality media lists
Joining a marketing/communications professional organization and/or a client industry trade organization and attend functions staged by these groups for the purpose of professional skills/knowledge development, agency promotion and new business prospecting for Padilla
Manage-up: Making sure your supervisors are doing their part so that your needs are being met and you are being supported in delivering upon your obligations to clients, colleagues, the media, business partners, etc.
Managing and directing outside vendors
Other duties and responsibilities as assigned
WHAT WE'RE LOOKING FOR:
Bachelor's degree or equivalent industry experience
Experience in business-to-business brands
An interest in supply chain sustainability and other related topics
Two+ years of relevant professional experience after college in an agency or fast paced corporate setting
Strong verbal and written communications skills
Excellent time management skills
Demonstrated desire for continuous learning
Ability to sit or stand for extended periods of time and occasionally operate office equipment
Ability to travel as needed
Padilla is a full-service agency that transforms brands and organizations through strategically creative communications. Our work across a range of industry sectors is consistently recognized by the PRWeek Awards, PRovoke IN2 SABRE Awards and PRSA Anvil Awards, among others. Padilla operates in seven cities in the U.S. through its family of brands, which includes SHIFT (performance communications), FoodMinds (food and nutrition affairs) and Joe Smith (brand strategy). As an AVENIR GLOBAL company and a founding member of the Worldcom Public Relations Group, the agency provides services to clients through 155 offices worldwide. Transform with purpose at PadillaCo.com.
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Seniority level
Entry level
Employment type
Full-time
Job function
Sales and Business Development
Industries
Technology, Information and Internet
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