Account Executive

Our client, a PR agency focused on Beauty, Cosmetics & Lifestyle accounts, is seeking a PR Account Executive for their Beauty division, working remotely in the NYC. The PR Account Executive will be responsible creating targeted press campaigns and 6-month to yearlong plans with senior leadership, planning and executing PR events, along with managing communication between clients. The ideal candidate will come from an agency background with prior beauty/fashion experience. Although this is a remote tole, the ideal candidate must be comfortable coming into NYC for client events and activations.

Responsibilities:

• Help manage paid media/influencer activity including social media content, digital content, sponsorships, appearances, etc. by helping to secure opportunities, contract/debrief and deliver results/reporting
• Ability to write interesting, creative, and effective press releases, media alerts, pitches and brand materials
• Ability to garner media placements for clients on an ongoing basis, ensuring consistent coverage for new and current launches as well as larger brand/profile pieces and awards
• Ability to maintain client budgets for projects such as product launch events, creative mailings, pay-for-play opportunities and more
• Maintain a strong roster of media contacts within the beauty industry, as well as an overall understanding of the current and changing landscape
• Ability to execute media and influencer mailings, including: sourcing of synergistic gifting ideas, creating recipient lists and communicating next steps to team members
• Identify tastemakers for targeted programming, such as mailers, sponsored posts and more; ability to ideate and execute influencer programs via a variety of approaches
• Execute program recaps for PR/paid events, mailings and activations
• Help oversee and support account assistants in their daily tasks
• Manage and proactively plan for weekly and monthly reports executed by the team assistant, to ensure we portray mml PR’s efforts in the best light, meet deadlines as well as relay important brand needs effectively to our clients.
• Understand and analyze industry trends relevant to current client roster and incorporate in PR execution accordingly
• Assemble client launch recaps, outlining brand ROI for implemented activity
• Manage and liaison with vendors for various client projects including events, mailings, giftings and misc. needs to ensure an organized and efficient approach to execution
• Effectively communicate project updates based on tasks (assigned/in-progress/completed), driving internal deadlines
• Oversee the maintenance of media and influencer lists

Minimum Qualifications – Education & Experience

• Bachelor’s Degree and 2 years of relevant agency experience
• Proven ability to work successfully within a team setting, keeping account assistants on track, while also supporting senior staff
• Proven success in project management, actioning against client deliverables in an organized and efficient way, while also meeting and maintaining client deadlines
• Proficient in computer applications including, Word, Excel, PowerPoint and Cision. Bonus if accustomed to influencer tracking tools such as Mighty Scout and Tribe.

Salary: $60k-$65k

Please submit your resume for immediate consideration.

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