Zora Senat

Learn how CMOs are navigating a rapidly evolving landscape, embracing new tech stacks, and driving transformational change within their organizations. For the third consecutive year, we have surveyed Adobe Marketo Engage users to forecast the future of marketing operations. Ready to leverage these insights for your strategy? Read the full report: https://okt.to/6tsbQa #MarketingOperations #Marketo #Adobe

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Dan Callahan Sr Account Manager at CI Web Group Unlocking Advanced Reporting: Strategies to Maximize Revenue Potential Discover how advanced reporting can revolutionize your business. Learn how to leverage insights to optimize performance, enhance strategies, and improve revenue generation across departments. Join the conversation on maximizing growth and collaboration. #AdvancedReporting #MaximizeRevenue #OptimizePerformance #BusinessGrowth #Collaboration #SalesStrategy #PerformanceImprovement #DataInsights #RevenueGeneration #BusinessOptimization

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Blueprint series: ABM for Cross-Sell and Upsell. It’s often thought once a customer signs the dotted line the marketer’s job is done—but that’s far from the truth. Engaging and deepening relationships with accounts is at the core of effective account-based marketing motions. ABM is an effective way to upsell and cross-sell to existing customers by identifying their specific needs and tailoring your marketing efforts accordingly. Our new actionable blueprint provides a foundation for your marketing strategy to give buyer groups within your customer base the attention and personalization they require to invest in your product and build a long-lasting relationship where your offering becomes indispensable toward achieving their goals. Use it as a guide to outline steps you can take to run more successful ABM expansion campaigns that keep customers and sales teams invested in building a relationship for years to come. Download it now: https://lnkd.in/gEv-Jj9h

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Your #digital #data is not good enough, and your #digital #identity solution for your owned channels isn't cutting it. This is undercutting every investment you are making today to try and create more value for and from your consumers. #marketing #media #advertising #datascience #martech #analytics #analyticsneat

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Consumers are 3X MORE LIKELY to keep a piece of LENTICULAR direct mail over standard print. This innovative approach grabs attention, enhances engagement, and makes your brand unforgettable. Let's boost your ROI for direct mail campaigns! #advertising #directmailmarketing #lenticular

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Join pharosIQ and Comcast Business at the Forrester B2B NA Summit on May 6th. We'll be discussing how signal-driven content syndication has transformed the approach to generating revenue. Get insights into practical solutions that can enhance your sales pipeline. #B2BMarketing #IntentSignals #ForresterB2B

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DFAR, DFRR, DPT, SEC, BNPR, FTA, FTE, FNMR, FRR.....endless acronyms. So many identity verification metrics - but what do they all mean? Here's a reminder for you - https://lnkd.in/dyv4KGM5 #Identityverification #IDV #acronyms

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Struggling Norfolk Retail Biz? Feeling stuck in the past? Is your online presence a ghost town? Brick and mortar stores can THRIVE in today's market! Here's how a combined CTO / CMO approach can transform your business like it did for Tidewater Safety Shoes. Questions? 📈 How can I leverage data to reach new customers? 🤝 Is my online store user-friendly? ⛓️ Are my marketing efforts disconnected? This FREE case study has the answers! ➡️ https://lnkd.in/eyu5KJDi #norfolk #retail #growthhacking #entrepreneur #ecommerce

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What does it mean to Midwest Prompt? Listen to Creativity Squared Episode 54 with Cathy McPhillips to find out! Cathy is the Chief Growth Officer at the Marketing AI Institute where she leads efforts to make artificial intelligence accessible to businesses of all sizes. I’m a big fan of the Marketing AI Institute and its robust educational content and events, including its signature MAICON conference, which will take place this September 10-12 in Cleveland, Ohio. I’m honored to speak on stage there alongside other A.I. marketing experts like Cathy, Sandy Carter, and Wil Reynolds. Today, you’ll hear how A.I. is changing the trajectory of the marketing industry and how the Marketing AI Institute helps marketers understand, pilot, and scale artificial intelligence. The conversation includes A.I.’s role in content creation and the ethical and legal considerations surrounding A.I.-generated content. A.I. isn’t going anywhere and Cathy encourages marketers to embrace it, stressing the continued importance of human expertise alongside A.I. tools. We also discuss the delicate balance between A.I. efficiency and human creativity in marketing and reflect on how creativity is evolving in the age of A.I. Get ready for a conversation that demystifies A.I. in marketing and provides practical insights for marketers at all levels, especially when we geek out about A.I. tools and prompts with tips you can use today. Check out our full conversation: https://lnkd.in/griQtFuc #CreativitySquared Paul Roetzer Tracy Lewis Mike Kaput Noah Sharp #MAICON #MAICON24 #GenAI #Marketing #contentmarketing #AIMarketing #GenerativeAI #ArtificialIntelligenceTechnology #DigitalMarketing #DigitalCreativity #PromptTips #ChatGPT #LLMs #ResponsibleAI

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Such valuable insights shared by Elana Anderson! Thank you for your contribution to the discussion on marketing and customer relationships. It's clear that data and insights are crucial for effective customer cultivation. However, the use of CDPs may perpetuate the problem of technology overload for marketers. Instead of solely relying on technology, it's time to focus on data strategies that solve business objectives. Identifying those objectives and the necessary data to support them should be the priority, recognizing the the martech technology is secondary. Quite frankly if we get the data right, ALL tools are effective. It's time to shift the focus back to the root of the problem - data. Let's work towards effective data strategies to cultivate the customer relationships marketers covet. #allantgroup #thecustomer, Mike Giambattista, Elana Anderson, Tim Suther, Marc Fanelli, Triadex Services Charles Howley, Jay Graves , Greg Mesaros.

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"When hyper-personalized, omnichannel customer engagement is used, it builds trusted, loyal relationships." But is Hyper-Personalization a Competitive Advantage or a Data Privacy Risk? Great article here from Michelle Hawley and Phil Britt

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The "A" in ABM does not stand for "Acquisition" only (upsell/cross-sell is an even more powerful use case for most enterprises) The "B" does not stand for "BS Intent" The "M" does not stand for "Magic" At Demandbase we believe in shattering black boxes. 🔦 That's why we're thrilled to unveil new features designed to enhance customization and transparency! Watch as Tom Keefe, Principal GTM Expert, walks through how to use database folders in Demandbase One to streamline and organize your workflows. With this new feature, you can: ✅ Organize your lists into specific folders for easy access. ✅ Customize the structure to fit your workflow with nested folders. ✅ Enhance transparency by clearly categorizing and managing all your lists. ✅ Save time by quickly locating and accessing your lists without hassle. Explore the full capabilities of our latest innovation in our blog (link in comments)

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Elevate your marketing strategy from guesswork to precision. 📈 Understanding the ‘why’ behind performance metrics and key results allows us to stay agile, adapt to changing market dynamics, and surpass our goals. Check out AMA Omaha's featured blog by Sean Conlin, Vice President of Digital Strategy and Product Development of OBI Creative, to learn how to "Make Your Analytics Worthwhile": https://lnkd.in/gMb9bQC6 • • • #AMAOmaha #AmericanMarketingAssociation #MarketingAnalytics #MarketingStrategy #PerformanceMetrics #DataDrivenMarketing #MarketingData

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Our CMO, Jason Lyman, recently appeared on the MarTech Podcast with Benjamin Shapiro for two interviews. Listen in as Jason discusses how data is transforming omnichannel marketing and learn about the challenges associated with it. 🚀 Listen below ⬇ #marketingtips #saas #cmo #podcast

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TODAY is the end of another pricing tier for MAICON 2024, the 5th annual Marketing AI Conference. Join us Sept. 10-12 in Cleveland, Ohio! Attendees will have the opportunity to hear from: ▶ Paul Roetzer, Mike Kaput, and Jim Sterne. Whether you are (or want to be) a strategic AI leader, you're looking for AI applications, or want help integrating AI into your organization, there's a workshop for you. ▶ Paul's opening keynote, "The (Incomplete) AI Timeline: What Happens Next, What It Means, and What We Can Do About It" ▶ Mike Walsh will share his thoughts on generative AI and the future of work. ▶ Andrew Davis: Andrew will talk about Digital Doppelgängers and explain how AI (and IA) can enhance your talents ▶ Rachel Dooley and Christa Laser will discuss the important topic of generative AI and copyright law. ▶ Business leaders like Sandy Carter (AI First, Human Always), Sharon Gai 🦾 (AI and Ecommerce), Greg Kihlstrom (AI Ops), Christopher Penn (Open Weight Models), Tim Hayden (AGI), Jessica Hreha (AI Adoption + Teams), Brett Harris (Corporate AI Strategy), Cal Al-Dhubaib (Responsible AI Design), Andrew Au (B2B Marketing + AI), Katie Robbert (AI + Change Management), Robert Rose (AI + Content Strategy). ▶ Incredible trailblazers with impressive and relatable stories and case studies to share, including Martin Broadhurst FRSA (AI Tools), Jeff Coyle (AI and Content at Scale), Yash Gad (Custom Language Models + Data Protection), Andy Crestodina (SEO + AI), Susan Westwater (AI + Branding), Mike Kaput (45 AI Tools), Liza Adams (AI + Insight-Driven Content), Ashley Gross (Gen AI Marketing Engine), Kirsty O'Sullivan (Conversational AI), Josh Payne (AI + Web and Marketing Optimization), Helen Todd (Human) (AI Avatars), Wil Reynolds (AI, SEO + Organic Search), Dustin Callif (AI + Brands and Campaigns) ▶ Lunch Labs with leading AI tech and agencies such as Jasper, Klue, Intercept, Optimizely, and FirstHive | Customer Data Platform ▶ An Expo Hall filled with AI-powered tools, technologies, and partners ready to help you: Jasper, BrandMuscle, Salesloft, Ceros, Fathom, Design Pickle, Writer, 6sense, Optimizely, FirstHive, MarketMuse, Goldcast, Akkio, Omneky, The Pedowitz Group, and more. ▶ Fellow attendees at the many networking opportunities. As Chris Penn wrote on LinkedIn yesterday, "Half of the value of MAICON are the conversations in the hallways." Between networking breaks, breakfasts, lunches, community meetups, and evening parties, we leave plenty of time for game-changing conversations and connections. If you're serious about the future of your business, you need to be here. I came to the first MAICON in 2019 as an attendee and left inspired. I left last year's MAICON (as a team member) with tools, strategies, and connections that paved the path for this year's successes. Join me! Questions? Need group rates? If I can help in any way, please comment here or send me a private message. Learn more and register: www.MAICON.ai

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Our co-founder Greg Stellato recently joined Sean Simon on The MarTech Matrix Podcast to discuss the challenges specialty retailers and advertisers face. ✨ Key Takeaways: ✨ 💰 Specialty retailers can unlock new revenue streams by leveraging their brand equity and loyal customer bases to combat thin margins, returns, and acquisition costs. 👀 Advertisers gain premium placements to reach dedicated audiences across retailer websites, email, and social channels. ⚡ This model avoids the pitfalls of ad clutter and content misalignment, providing a cleaner way to engage consumers. Discover how aligning specialty retailers with relevant advertisers creates mutual brand equity benefiting all parties. 🎧 Listen to the full podcast below.

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