Fiona Tang

Sharing this valuable information for #founders and #startups wading into the intense process of #fundraising from Betty Chang Love this: "The best early-stage fundraisers are magical storytellers. You’re crafting narratives that paint a vision of the future that get investors clambering to be on the journey. 99% of magical storytellers get to that point with deep preparation and practice. So overprepare." https://lnkd.in/ekAs32xz

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My secret dream in writing workingagreement.com is to become an advice columnist. This week I got my first question: what's different about onboarding new teammates when this is their first job out of undergrad? Read on to find out more, including my list of common new grad mistakes, and some good advice from Julia McClellan: https://lnkd.in/gHGudsfZ

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🚀 New launch for DonorDock: The Spreadsheet Freedom Fund. This could be a game-changer for many nonprofits out there. 🎉 We're launching the "Spreadsheet Freedom Fund" to help organizations move away from the chaos of spreadsheets by offering a tech grant to DonorDock. If you're tired of the endless scrolling and the risk of errors that come with spreadsheet management, this grant is for you. We’re offering 45 free subscriptions to DonorDock's CRM and fundraising tools to empower nonprofits with better tools for donor stewardship. 🙌 Starting TODAY, applications are open! Whether it’s your nonprofit or one you know that could use a transformation from spreadsheet struggles to CRM simplicity, I encourage you to apply or spread the word. Let’s help those doing good do even better. Check out more details and apply through the link in below! https://lnkd.in/gxVnYJNq #NonprofitTech #Fundraising #CRM #SpreadsheetFreedom #DonorDock #Nonprofits #grants #techgrants

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Me and a couple of partners founded ScoopFindr back in 2021 as an app alternative to the old-school newsletter format...I've worked in tech PR for most of my career, but it was my first time on the other side of the fence--experiencing the "build" process as a tech founder. Full disclosure: It has not been easy! Huge learning curve, especially when it comes to balancing two businesses. BUT, I feel like the timing is finally right to accelerate our efforts given what's happening in the world of media relations right now: -High media turnover + a growing economy of freelancers who are craving expert sources -An continuously increasing ratio of PR pros to journalists (which continues to overwhelm email inboxes) who have stories to share -Ongoing changes/frustration with cluttered social platforms like X / LinkedIn I believe we need and deserve a new, niche, easy-to-use platform that offers a seamless way to exchange information that benefits all parties--so we built it for iOS to start, and are looking for honest feedback! In order to do so, we're seeking journalists to test the app so PR pros can prove their value. Please tag your favorite writers here! Download the app for free on iOS today (turn on notifications), and feel free to shoot me a DM with your notes: https://scoopfindr.app/ #publicrelations #HARO #mediarelations #journorequest #media #techstartup #PRweek

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In the spirit of the 2024 Community Industry Trends Survey launching, I’ve been perusing some of our past reports. Check out this finding from our 2023 report: only 44% of our survey respondents think their organization will increase their investment in community over the next year, which is down from 62% last year. This is the lowest level of confidence we have seen since we started collecting this data!! I’m curious to know how the sentiment around this is changing, with the industry changing so much in the last year and with AI being in the centre of a lot of conversations... Take ten minutes to share your experiences and story in the survey and contribute to the 2024 Community Industry Trends Report! https://lnkd.in/gysPVyUX

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Whew! Just had a great refresher training session with the talented team at The World Bank Group. It's always a joy to help our users get the most out of Shorthand, especially folks like the WB who are publish beautiful, informative content in many languages. Many thanks to Garth Moore for coordinating and to the attendees for being so engaged. Check out this recent World Bank story in Shorthand: https://lnkd.in/gs2qPNfm

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If you’re building a membership community, check out Chief of Staff Network — they’ve been incredibly intentional with narrowing in on the member persona and I think they’ve nailed the community business model too. Something that a lot of professional communities get wrong is they ask members to pay — Chief of staff network helps their members ask their companies to pay. It’s important to have your membership fees tied to a “line item” or a company’s expenses if you’re going to drive meaningful revenue. Great work building a meaningful community (and monetizing it) David, Tom, Rahul, and Scott!

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I think we can officially call it 'FOMOMENTUM' at this point. Did I just create a new marketing term? ➡ All true about ASOTU CON: Tickets are on fire, hotels selling out, we're getting inbound sponsor emails, we are running out of space. We have lots of Auto Dealer attendees, Over 90 speakers, Will Guidara is our featured keynote, We have over 6 Dealer Associations participating, 15 of the top 100 used car dealers will be represented, 2 of the top 10 used EV volume sellers will be there, The MARYLAND AUTOMOBILE DEALERS ASSOCIATION is having their annual meeting before day two, Women of Color Automotive Network (WOCAN) is having a meetup before day one, The event app is crazy good, The swag shop is going to be next level, The conversations have already started. I can only imagine the progress we can make in our industry when this type of passion comes together in one place. The fomomentum feels sudden, but this moment has been almost four years in the making. You can still be a part of it! Tickets at www.asotucon.com Follow the ASOTU | More Than Cars page here on LI while you're at it :) #automotiveindustry #cardealership #cardealer #asotucon

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The reinstatement of Net Neutrality regulations got buried under news coverage of the TikTok “ban” bill, but last week’s FCC decision shouldn’t go unnoticed by marketers. Affordable, accessible bandwidth is essential to our business and our clients’ business. The video and tech heavy experiences that have come to define so much of modern PR and marketing rely upon broadband. I’ve long been a proponent of a broadband program similar to the Rural Electrification Act of 1936 (which helped get bypassed Americans on the power grid). While we aren’t there yet, restoring Net Neutrality and looking at broadband through the regulatory lens of public utilities will likely speed infrastructure expansion. To use a railroad metaphor: the fastest train in the world can only run at the speeds its track allows. Comms and PR people can create the most innovative experiences, but they will always be constrained by bandwidth. The more that true broadband coverage is available, the faster our ideas will run. NPR published a great primer on net neutrality last week that is worth a read if you need to get up to speed: https://lnkd.in/ecNp9vmf #broadband #netneutrality #PR #digitalmarketing #bandwidth #FCC #BidenAdministration #ruralbroadband #InternetAccess

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I'm thrilled to share that I’ve joined Creativo.ai, a pioneering AI digital marketing and technology company in exclusive partnership with Google Grants. Our platform helps 501(c)(3) non-profits get approved for $10,000 a month in Google Advertising, manage grant compliance, and effectively create and grow their online presence, increasing digital reach to do more good and help more people! A Call to Action for Non-Profits! If you know any non-profits striving to amplify their community impact, please refer them to me. At Creativo.ai, we help diverse non-profit sectors, including churches, to maximize their outreach and achieve their goals. I am passionate about causes that support animals, children, and the homeless, and I am eager to make a difference in these areas. Let's connect and explore how together we can turn innovative ideas into impactful solutions. 📧 Michael@CreativoAI.com 📞 214-577-8155 By utilizing state-of-the-art technology and novel approaches, we enable non-profits to achieve their highest potential and create lasting change. I look forward to making a significant impact with Creativo.ai and collaborating with like-minded individuals and organizations. #NonProfit #NonProfitOrganization #NonProfitMarketing #NonProfitManagement #NonProfitSupport #NonProfitSuccess #Charity #Philanthropy #CommunityImpact #DigitalMarketing #GrantWriting #VolunteerManagement #AIforGood #TechForGood #Fundraising #Donations #Volunteer #AnimalRescue #ChildWelfare #HomelessSupport #SocialImpact #CommunityOutreach #NonProfitLeaders #NonProfitGrowth

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Social Security is a Gen Z issue! As part of our work at MurMur Impact, helping young people talk about the issues important to them, we have started a weekly Substack that will feature messaging advice on the big issues impacting our next election. Today's message was encouraging Gen Z and Millenials to think about how this next election will impact Social Security. Conventional wisdom suggests that Social Security is an issue only older voters are concerned with. The reality is that changes to Social Security often impact young generations much more than current or soon-to-be retirees. If your interested in learning more, check out our Substack and subscribe. It's free. https://lnkd.in/g7sXqw8C

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"I already have a communications team." Is there a scientist among them? PR, social media, and UX/UI folx expertly build awareness and, depending on your product, bring consumers to your door. But when it comes to stakeholders -- I'm talking funders, regulators, policymakers, community groups, affiliates, enterprise clients -- they want to dig deeper. To check your math, so to speak. These are the people you create reports, briefs, white papers, and proposals for. The ones who want a sophisticated, persuasive document that show you're worth your salt. The ones whose impression of you will determine the impact your initiative will -- or won't -- have. Don't ask your Marketing Lead to proofread your white paper. She's trained in communications, not science and engineering. She'll do her best. But she'll end up skirting around the technical explanations. Or watering down their robustness. (And honestly, she has enough work already.) Don't miss the chance to make a lasting impression on those all-important stakeholders. Get a Science Interpreter. When you see the results (and the TIME you'll not be spending eeking out a report over the weekend) you'll be glad you did.

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🩷 The time I matched both my presentation deck and conference decor 🙈😆 🎰 It’s been a month, but MAU Vegas was incredibly rewarding. 🔮 I discussed our latest mobile market forecast in 2030 - where the industry is headed and how we are going to get there. 📊 Some takeaways: 💰 The mobile app market is set to generate $288 billion annually in 2030 📱 Apps will overtake games in spending by 2030 at $145 Billion (50.3% share) 🇫🇷 France will experience the most growth in iOS consumer spend (11.4% CAGR) 🇧🇷 Brazil will experience the most growth for Google Play spend (also 11.4% CAGR) 📲 Downloads to hit 347 billion annually in 2030 🌏 Asia Pacific will account for 7 of every 10 downloads in 2030 📖 All these insights and more in a free report! 🔗 Link to full report in comments. 👏 Great work to Jonathan Briskman spearheading the first major forecast in the industry for many years! And dare I say the most detailed and robust yet! 🔥 And bringing it full circle to MAU - some other fantastic talks included John Koetsier , Peggy Anne Salz on numerous panels and the Mistplay team contributing on driving loyalty (Alivia Rasmussen Kyle West ) 📈 And more mobile and advertising insights to come - this time featuring Sensor Tower data! #forecast #mobile #trends #mauvegas

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A great blogpost here by maestro Rob Meyerson on brand naming and AI. (With a lil snippet from me too.) I'm not anti-AI. I use AI. But only ever as a tool, not as a solution. I'll happily ask ChatGPT for lists of idioms, lists of words with a certain number of syllables, lists of metaphors, or other weird specifications that I decide are worth exploring. And 1% of what I get back makes it worth it if I'm on round three of a tricky brief. Name generation tools could be useful in low risk situations, or to navigate trademark availability. But for larger businesses, it is often a highly political and fragile process of change management which demands a carefully designed journey with stakeholder participation. It's rarely about one founder going, "Yeah, like it!" Thing is, it's not that hard for us humans to think up good names. The hard part is managing the other humans who need to believe in them. What do you think? #brandnaming

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New To You (To Listen To) What podcasts have just launched? We're your guide to stellar options. SEEK THE MAGIC: "Hi, I'm Erin, a spiritual adventurer, tech marketer, and wife and mom of two. I'm here to share the insights I learn, the joy I find, and hope to help others find a way to seek more magic in every day." JUST CHECKING IN by Mixing Board: Join technology comms pros Rebecca Buckman and Keyana Corliss as they cut to the heart of today's tech-news cycle and the general craziness that is high-tech corporate communications right now. With a short, not-too-serious take on the industry - with plenty of humor and irony thrown in - they'll bring you the best in the biz, across comms and media together, for one-of-a-kind insights and perspectives you won't hear anywhere else! REAL LIFE MORTGAGE SOLUTIONS: Mortgage Solutions for the everyday Canadian mortgage consumer. Are you thinking about becoming a mortgage broker? Learn first-hand what you should look for in a brokerage and what you need to be successful. PERFECTLY UNFINISHED CONVERSATIONS: The Iron Lab Podcast: raw, real, unfiltered, unfinished conversations about trying to EAT, SLEEP, TRAIN and LIVE a messy, imperfect life. Support, accountability, fun and authenticity. @iron.lab.lacombe MADE APPAREL SERVICES: Tips, tricks, and advice on getting a sewn product idea into development and manufacture. @madeapparelservices #JustCheckingIn #KeyanaCorliss #RebeccaBuckman #MixingBoard #SeekTheMagic #RealLifeMortageSolutions #IronLab #PerfectlyUnfinishedConversations #MadeApparelServices #comms #communications #media #sewing #mortagebrokers #workout #fitness

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Wow, what a difference a change in narrative makes. I’m super excited to formally announce 🐋Andrew Stewart Leahy as an official advisor to Presto Social Media 🎉 🤠 Here’s why I love working with Drew:  1. He LISTENS. I’ve gotten (bad) advice from tons of folks. They didn’t understand my business model, my concerns, or my perspective. Working with Drew is the exact opposite. He listens to you and works with you, not against you. His advice is accessible, actionable, and resonates because it’s actually relevant to your concerns. 2. He does not put you in a box. So many “advisors” will give you the most basic, google-able advice. That might work for some people but it doesn’t work for me. If I wanted advice I could google, I would just google it. Drew sees what makes me unique, and elevates & amplifies it. 3. He teaches you how to be undeniably confident. Before working with Drew, my deck was bland, basic, boring, and did absolutely nothing to sell my business. Drew completely reworked the narrative. Instead of saying: “This is our business model”, I’m saying: “Our business model is working so well that incumbents can’t compete and here’s why”. I mean… just look at the before and after of my deck. Beyond that, Drew trusts me - and I trust him. I know he’ll support me through this crazy startup journey. Thank you, Drew ❤️ Excited to have you on board! If you want to work with Drew too >>> http://SeedAccel.co.nz

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Those who know me and have worked with me know my passion for external communications runs deep. It's been my professional calling, whether B2C or B2B, for more than 20 years. That's why I'm so proud to have led the public relations efforts the last 4 years for a SaaS company whose founders are driven by their passion for modernizing workplace communications. Congratulations to Staffbase's Cofounder and Chief Strategy Officer Frank Wolf on the release of his new book, 'The Narrative Age'. Written for business leaders and professional communicators alike, Frank demystifies in his book how to harness the power of narratives to align and engage an organization. This new book also provides insights into how to think about the role of communications in shaping organizational vision and direction, and offers a roadmap to navigate the complexities of modern communication and stakeholder engagement with confidence and clarity. #internalcomms #narratives

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New guest post from DeShawn Brown, CEO of Coworks: Hey there, coworking rockstars! 🌟 Get ready to have your minds blown, because the world of shared workspaces is evolving faster than you can say “hot desk”! Remember when WeWork was the talk of the town? Well, those days are ancient history, my friends. Today, we’re diving into the exciting realm of niche coworking spaces that are taking the industry by storm! 🌪️ Picture this: coworking communities that are as unique as your favorite coffee blend. We’re talking beauty salons, makerspaces, cultural hubs and craft collectives—all reimagined as vibrant, collaborative workspaces. It’s not just about renting a desk, as you know; it’s about creating a whole ecosystem where your members can thrive, connect and chase their dreams. As someone who’s got a front-row seat to this evolution, I’m seeing some seriously game-changing stuff. These spaces aren’t just tackling the loneliness epidemic; they’re creating lifelines for passionate professionals and entrepreneurs. Want some examples that’ll knock your socks off? 🧦 Keep reading 👇 https://lnkd.in/gzU2fNug 🙌 Big high fives to DeShawn, Lauren, Philip and the whole Coworks crew for many years of support and partnership.

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What I'm reading now: "Radical Respect: How to Work Together Better," by Kim Scott, provides a roadmap for creating a culture where *everyone* can do the best work of their lives. Kim's first book, "Radical Candor," contains some of the best advice ever on how to become a great manager. This one is kind of a sequel and focuses on building an inclusive, respectful work culture. As you know if you follow her on LinkedIn, Kim Scott is doing some of the best business writing in the world these days. Go get this book! https://lnkd.in/e-CRmYSB

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