Virginia Lacayo, Ph.D.

CEO and Co-Founder of Massive. Doctor in complexity-informed strategies for social change, systemic change expert, certified mindset and executive coach, author, public speaker, and feminist activist.

Austin, Texas, United States Contact Info
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About

I am the co-founder and CEO of Massive, the latest iteration of my lifelong commitment to conscious leadership and social justice. As a certified mindset coach, thought leader in communication for social and organizational change, complexity scientist, and systemic leadership expert, my work spans four continents, advising leaders on social change, consulting for international organizations like the UN, and professorships at three universities.

For three decades, I’ve studied how social change really happens. From real-world experience as a lifelong activist, scholar, and non-profit leader, I have concluded that transforming our organizational cultures and changing the way we lead are two of the greatest contributors to lasting impact. This journey led me to create the Intersectional Leadership model.

Conscious leaders are recognizing the urgent need for a new approach to leadership that is more inclusive, adaptable, and innovative. Traditional leadership models, characterized by their hierarchical and rigid structures, are not only inadequate for dealing with the organizational, social, and environmental issues we face today, they often perpetuate problems.

These obsolete models do not fix or replace themselves.

That’s why I created the Intersectional Leadership model, a meta-framework for transforming leadership, culture, and behaviors within organizations. This model combines the three driving forces for systemic transformation: feminism, mindset, and complexity science.

I coach non-profit leaders on how to develop systemic leadership skills, decentralize decision-making, and democratize access to resources; equipping their organizations to adapt quickly to environmental changes, ensuring sustained impact and stronger, more resilient operations.

I also work with impact-driven companies who recognize that long-term success depends on their ability to navigate the unpredictable nature of modern markets. I show them how to tap into the collective intelligence of teams, fostering environments where autonomy, experimentation, and collaboration thrive; leading to more resilient, adaptable, and impactful organizations capable of addressing both business challenges and societal needs.

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A feminist and activist since my teen years, I mentor Latina women activists fighting for social justice and also serve as President of FCAM, an organization supporting women’s rights in Central America. I hold dual citizenship from Nicaragua and France and currently reside in Austin, Texas with my partner and our son.

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Experience

  • Massive Systemic Change Graphic

    Co-Founder & CEO

    Massive Systemic Change

    - Present 1 year 9 months

    Austin, Texas Metropolitan Area

    We believe the era of humans adapting to old systems is ending.

    Institutionalized leadership models stifle the natural ability of organizations and communities to self-organize and evolve. Visionary leaders of impact-driven brands understand that to live their mission, they must prepare for an increasingly complex future by transforming their organizations and their brands to be more inclusive, adaptable, and innovative.
    Massive is a socially conscious strategic advisory firm built…

    We believe the era of humans adapting to old systems is ending.

    Institutionalized leadership models stifle the natural ability of organizations and communities to self-organize and evolve. Visionary leaders of impact-driven brands understand that to live their mission, they must prepare for an increasingly complex future by transforming their organizations and their brands to be more inclusive, adaptable, and innovative.
    Massive is a socially conscious strategic advisory firm built specifically for these visionary leaders. We guide them through the process of being liberated from old models and paradigms that are constraining, oppressive, and rigid. Our aim is to help organizations access collective intelligence and creativity, solve highly complex problems, and foster continual relevance while making a significant impact.

    Led by Dr. Virginia Lacayo, our Intersectional Leadership model provides a meta-framework for transforming organizational leadership, culture, and behaviors. Intersectional Leadership combines three driving forces for organizational and societal transformation: equity-based leadership, mindset coaching, and complexity science. This approach empowers leaders to challenge conventional power dynamics, cultivate a new level of consciousness, and understand the intricate ways in which change occurs.
    Led by Justin Foster, Ethos Conscious Branding integrates spirituality and consciousness into business practices. It focuses on principles of conscious branding and creating brand poetry over traditional marketing copy. This approach ensures that your brand communicates with integrity, transparency, and deep emotional resonance, fostering a meaningful connection with your audience.
    At Massive, we believe in the power of visionary leadership and conscious branding to transform organizations and create a more just and sustainable future. Join us in this journey towards liberation and impactful change.

  • Founder and CEO

    Coaching for Social Innovation. LLC

    - Present 7 years 1 month

    Austin, Texas, United States

    Provides self-coaching and leadership tools and training for Latina activists and social leaders. Leads the Latina activist community, "Indomable."

  • Fondo Centro Americano de Mujeres (FCAM)

    Fondo Centro Americano de Mujeres (FCAM)

    7 years 10 months

    • President Of The Board Of Directors

      Fondo Centro Americano de Mujeres (FCAM)

      - Present 6 years 1 month

      Managua, Nicaragua

    • Vice President, Board of Directors

      Fondo Centro Americano de Mujeres (FCAM)

      - 1 year 10 months

      Nicaragua

      Elected Vice President of the Board of Directors.

  • Assistant Professor and Researcher

    Fundacion Universidad del Norte

    - 1 year 7 months

    Barranquilla, Colombia

    Assistant Professor and researcher, Social Communication Department, Universidad del Norte, Barranquilla. Teaching at undergrad, master and doctoral level.

  • Independent consultant

    Communication for social change, organizational culture and systemic leadership consulting

    - 8 years

    International consulting, teaching, training and research in communication for social and organizational change and development; social movement building, complex systems theory applied to international development and organizational management and leadership; health communication; alternative approaches and innovation in monitoring and evaluation, complexity-based leadership and program design.

    Knowledge an experience using complexity favored methods and approaches: Liberating…

    International consulting, teaching, training and research in communication for social and organizational change and development; social movement building, complex systems theory applied to international development and organizational management and leadership; health communication; alternative approaches and innovation in monitoring and evaluation, complexity-based leadership and program design.

    Knowledge an experience using complexity favored methods and approaches: Liberating Structures, Most Significant Change, Open Space, World Cafe, Outcome Mapping, among others

  • United Nations Graphic

    Communication Specialist for the Resident Coordinator's Office, United Nations, Nicaragua

    United Nations

    - 10 months

    1. Desarrollar e implementar la Estrategia de Comunicación e Incidencia, interna y externa del SNU en Nicaragua, así como la operativización y seguimiento de su respectivo Plan de Trabajo.

    2. Implementar la Estrategia de Comunicación e Incidencia de los Programas Conjuntos F-DOM, mediante la elaboración y seguimiento de su Plan, y su articulación con los resultados de los Programas Conjuntos en cumplimiento a los lineamientos del Fondo ODM

    3. Fortalecer las iniciativas el…

    1. Desarrollar e implementar la Estrategia de Comunicación e Incidencia, interna y externa del SNU en Nicaragua, así como la operativización y seguimiento de su respectivo Plan de Trabajo.

    2. Implementar la Estrategia de Comunicación e Incidencia de los Programas Conjuntos F-DOM, mediante la elaboración y seguimiento de su Plan, y su articulación con los resultados de los Programas Conjuntos en cumplimiento a los lineamientos del Fondo ODM

    3. Fortalecer las iniciativas el Grupo Inter-Agencial de Comunicaciones.

    4. Fortalecer y asegurar el intercambio del conocimiento y abogacía del Sistema de las Naciones Unidas

    5. Asegurar el mantenimiento y alimentación cotidiana, así como consistencia de la información y mensajes, en los medios informáticos de comunicación inter-agencial.

    6. Proveer apoyo técnico y asegurar la calidad de las publicaciones en idioma inglés y español del Sistema de las Naciones Unidas en todas sus etapas (recopilación de información, edición, reproducción y divulgación).

  • Consultant

    Mama Cash

    - less than a year

    Workshop on Complexity based impact evaluation model design

  • Ohio University Graphic

    Teaching Assistant

    Ohio University

    - 3 years

    Ohio University, Athens, OH, USA

  • Fundacion Puntos de Encuentro

    Fundacion Puntos de Encuentro

    8 years

    • Associate Director

      Fundacion Puntos de Encuentro

      - 3 years

      Coordination of strategic and operative planning, the implementation and evaluation of the institution’s plans, the elaboration of the organisational budget, management of human and financial resources of the Audiovisual production Area, writing the grants and reports and relation with the donors, and representation of the institution nationally and internationally among others.

    • Co-creator, Executive Producer and Director of the television series (social soap) "Sexto Sentido"

      Fundacion Puntos de Encuentro

      - 8 years

      Managua, Nicaragua

      Sexto Sentido is the first Nicaraguan produced soap opera targeting young people about social issues like HIV, Sexual and reproductive health and rights, human rights, gender-based violence, poverty, identity, discrimination, etc. Sexto Sentido is being broadcasting in Central American countries and in the United States.

      Sexto Sentido won several international awards, including Freedom Award - Outfest International Film Festival in Los Angeles, July 2002; Latin American Studies…

      Sexto Sentido is the first Nicaraguan produced soap opera targeting young people about social issues like HIV, Sexual and reproductive health and rights, human rights, gender-based violence, poverty, identity, discrimination, etc. Sexto Sentido is being broadcasting in Central American countries and in the United States.

      Sexto Sentido won several international awards, including Freedom Award - Outfest International Film Festival in Los Angeles, July 2002; Latin American Studies Association Award: Achievement in video, 2003; SHINE Awards - together with HBO, for its positive approach to sexual health and rights. The Media Project. USA, October 2004; and Oustanding Award. II Festival de Radio y la TV a favor de la Niñez y Adolescencia. UNICEF Nicaragua. November 2004.

Education

  • The Life Coach School

    Life and Health Coach Certification Behavioral Sciences

    -

  • INCAE Business School Graphic

    INCAE Business School

    Executive Coach Certificate Organizational Leadership

    -

    Certificación de Coaching Ejecutivo (Julio 2016)
    Certificación de INCAE y Success Unlimited Network - SUN

  • Ohio University Graphic

    Ohio University

    Doctor in Philosophy Mass Communication; Communication for social change

    -

    Activities and Societies: Phi Kappa Phi

  • Ohio University Graphic

    Ohio University

    Graduate certificate Women's studies

    -

  • Ohio University Graphic

    Ohio University

    Master of Arts International Affairs and Communication and Development

    -

  • Universidad de las Mujeres, Fundacion Puntos de Encuentro

    Graduate Certificate Non-profit management

    -

  • Universidad Centroamericana, Managua Graphic

    Universidad Centroamericana, Managua

    Bachelor Law and Notary

    -

Licenses & Certifications

Volunteer Experience

  • Chairperson of the Board

    Fondo Centroamericano de Mujeres

    - Present 6 years 2 months

    Human Rights

    https://fondocentroamericano.org/

  • Strategic Advisor on Planning, monitoring and evaluation

    Central American Women's Fund

    - 11 years

    Human Rights

Publications

  • When It Comes to Social Change, The Machine Metaphor Has Limits

    MAZI, Communication for social Change Consortium

    If social change is nonlinear, long term and rarely predictable, why do so many organisations use a mechanistic approach in an attempt to measure and evaluate development initiatives? The article explains why Westerners especially are drawn to the machine metaphor, the limitations of that approach and simple rules to avoid those limitations.

    See publication
  • Pop Culture with a Purpose: Using Edutainment media for social change

    Nicaragua, Oxfam Novib/KIC & Puntos de Encuentro

    Breakthrough’s (India), Puntos de Encuentro's (Nicaragua) and Soul City's (South Africa) work in the field of "Edutainment" is featured in this publication and DVD on edutainment for social change.
    “Edutainment” is an abbreviation for “Entertainment-Education” and is a communication strategy that is gaining popularity as its impact is proven over and over again.

    The publication and DVD includes:
    An overveiw of basic concepts and stratgies in the field of Edutainment
    How to use…

    Breakthrough’s (India), Puntos de Encuentro's (Nicaragua) and Soul City's (South Africa) work in the field of "Edutainment" is featured in this publication and DVD on edutainment for social change.
    “Edutainment” is an abbreviation for “Entertainment-Education” and is a communication strategy that is gaining popularity as its impact is proven over and over again.

    The publication and DVD includes:
    An overveiw of basic concepts and stratgies in the field of Edutainment
    How to use Edutainment to build and strengthen social movements
    Common challenges in the planning and evaluation of social change theories and practices of Edutainment
    Main theories supporting Edutainment practices and strategies
    Resources on the Edutainment field
    Mulitmedia used in the PDF document, such as Breakthrough’s music videos, video stories and animations

    Other authors
    See publication
  • What Complexity Science Teaches Us About Social Change

    MAZI, Communication for Social Change Consortium

    Exactly how social change takes place is a critical issue for CFSC scholars and practitioners. Complexity scientists view social change as complex, nonlinear, contradictory, and so its implications for the CFSC process are important.

    See publication

Projects

Languages

  • Spanish

    Native or bilingual proficiency

  • English

    Full professional proficiency

  • French

    Limited working proficiency

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