Articles by Virginia
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The stick-with-it-ness that advertising lacks
The stick-with-it-ness that advertising lacks
By Virginia Albert
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Respect the hierarchy, and other things they never teach you in school
Respect the hierarchy, and other things they never teach you in school
By Virginia Albert
Activity
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Hello. I am running for president. My platform is that if you are in a meeting where somebody suggests your brand do the charli xcx Apple dance on…
Hello. I am running for president. My platform is that if you are in a meeting where somebody suggests your brand do the charli xcx Apple dance on…
Liked by Virginia Albert
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Love our Olympics 2024 spots from DeVito/Verdi for UF Health feat. Olympics giants/hopeful from University of Florida! Partnering with such a…
Love our Olympics 2024 spots from DeVito/Verdi for UF Health feat. Olympics giants/hopeful from University of Florida! Partnering with such a…
Shared by Virginia Albert
Experience & Education
Volunteer Experience
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Participatory Budget Committee (District 12)
New York City Council
- Present 1 year 7 months
Civil Rights and Social Action
District 12 is one of twenty-nine districts that participates New York City Council Participatory Budgeting, where constituents can decide how to spend $1 million in capital funding locally. This allocates nearly $30 million in citywide capital funding determined by residents, specifically for local improvements to schools, parks, libraries and other public spaces. PBNYC funds physical infrastructure projects that benefit the public, cost at least $50,000 and have a lifespan of at least 5 years.
Projects
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4A's MAIP Mentor (2023, 2024, beyond)
THE MULTICULTURAL ADVERTISING INTERN PROGRAM. Mission: provide and showcase the advertising industry with the best talent through world-class development opportunities. For over 40y+, MAIP is the industry leader in accomplishing this mission. Unmatched in size and scale, MAIP has evolved into a professional development program and network and impacts the lives of over 4,400 professionals by providing the platform to launch and sustain their careers.
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Oxford Women in Business Society: Mentor (2019-present; 12 mentees)
Oxford Women in Business was founded in 2008 at the University of Oxford (Oxford, UK) to create events focused on getting young women and non-binary people interested in business and to cultivate strong leaders by serving as a platform for enterprising young women* and non-binary people across the university.
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2016 Griffin Farley's Beautiful Minds (BBH)
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Griffin Farley's Beautiful Minds is a hybrid planning bootcamp and networking event hosted by BBH New York. Participants selected to attend receive a free crash course in planning from some of the top planners in the industry. In addition, we were assigned a team of five (5) and created an advertising strategy and presentation in 24 hours to increase UberPOOL market share in NYC.
Other creatorsSee project -
2014 American Advertising Federation - National Student Advertising Competition
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• Led research and account management efforts as one of two research directors and one of four account managers on The University of Texas at Austin's 46-person 2014 NSAC team for sponsor and client Mary Kay
• Team advanced to the national competition as 1 of 8 teams from 135 entrants and won "Best Overall Research"
• Team placed 1st in the AAF District 10 regional competition
• Developed a $10 million proposal for a national, fully-integrated marketing campaign to be implemented by…• Led research and account management efforts as one of two research directors and one of four account managers on The University of Texas at Austin's 46-person 2014 NSAC team for sponsor and client Mary Kay
• Team advanced to the national competition as 1 of 8 teams from 135 entrants and won "Best Overall Research"
• Team placed 1st in the AAF District 10 regional competition
• Developed a $10 million proposal for a national, fully-integrated marketing campaign to be implemented by the Mary Kay corporate office and run from February 2015 to February 2016Other creators -
Stan Richards Department of Advertising & PR, Website and Social Media (Texas AdGrad)
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• Led community management team of 5 students
• Maintained and developed original content for the Stan Richards Department of Advertising and Public Relations' social media platforms and website
• Created and implemented campaigns to drive engagement and awareness with students and alumni
• Generated ideas for and wrote feature stories to drive traffic to website
• Analyzed performance of content using Google Analytics to create better-informed sharing and content
• Analyzed…• Led community management team of 5 students
• Maintained and developed original content for the Stan Richards Department of Advertising and Public Relations' social media platforms and website
• Created and implemented campaigns to drive engagement and awareness with students and alumni
• Generated ideas for and wrote feature stories to drive traffic to website
• Analyzed performance of content using Google Analytics to create better-informed sharing and content
• Analyzed performance of content, current audience, and competitive schools' efforts using Spredfast and other social media management tools
Other creatorsSee project
Honors & Awards
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Best Use of Market Research
American Advertising Federation - National Student Advertising Competition
Awarded from 135 teams at the national level for the National Student Advertising Competition. I co-led Market Research efforts for the team.
Languages
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English
Native or bilingual proficiency
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Spanish
Full professional proficiency
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Latin
Limited working proficiency
Organizations
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YWCA of the City of New York
Board of Directors / Young Professionals Leadership Council
- Presenthttps://ywcanyc.org/about-the-yw/staff/
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New York Junior League
Content Creation Vice-Chair, DE&I Vice-Chair, Adult Education & Mentoring Sr. Council Associate
- Present -
She Runs It
Executive Achievement Committee, Member (ongoing)
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Austin Advertising Federation
Marketing Chair
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