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To win with social media, you need people who are of the culture. When Mr. Beast wanted to join TikTok, he didn’t just read an industry report on the state of TikTok Instead, he found creators and consumers who were legitimately deep in the platform and could work with his team. By finding people who were part of the culture, he had direct understanding into the nuances of the platform. Same thing goes for brands like Duolingo — instead of reading reports, put the trust in someone who is deep in the culture. Hope this helps!

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It’s not just the polls that Team Biden should be worried about… Tiktok has now become a hotbed of MAGA activity. Tiktok officials tell me that there’s 2x more pro-Trump content than pro-Biden content on the app preferred by Gen Z. There are 10.5 million TikTok users in PA, 3.4 mil in NV, 2.4 million in AZ, 5.4 mil in GA, and 3.7 mil users in MI. If just 1% of these users are fed more pro-Trump or anti-Biden content, it could have a serious impact on the election. For the full story: https://lnkd.in/dH-PXKaG #TikTok #SocialMedia #fyp

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After my post on successful placements via referral a few recruiters have reached out with additional roles. If anyone’s interested let me know. I’ll keep sharing as they come through. Both are director/sr director level growth marketing roles. One based in NYC and the other based in LA If interested send me a DM Also note to recruiters- I’m noticing some of you are not taking calls with candidates who you are requesting to be connected to. Some of these candidates are passively looking and agreeing to talk to you via myself or another peer. At the least you can respect their time and mine by writing them back or scheduling a call. 🙏 #recruiting #referrals #growthmarketing

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Olipop, a healthy soda company, has grown a $200M company in 5 years. How did they do it? Embracing authenticity in their marketing rather than over produced and polished content. Instead of scripted influencer marketing, Olipop encouraged influencers to integrate their product into their existing content. This strategy highlights the power of relatable, genuine content over highly polished campaigns. Olipop's success begs the question many small business owners face: Should you hire an in-house marketer or an outside agency? Olipop combined both approaches. They had internal staff manage social media and other channels, but their meteoric rise was fueled by micro-influencers. My experience with small businesses has shown that many marketing services are sold with dubious expertise. It's no wonder many owners rely on family or friends instead of "experts." If you've been burned by agencies, you're probably skeptical of anyone claiming marketing prowess. Yet, marketing is essential for growth. Here's a guide to help you decide: Need a strategy from scratch? Hire a marketing director. The downside is they may need outside help for specialized tasks like videography or complex website development. Have a clear vision and just need execution? An agency might be ideal, but many offer limited personalization and cookie-cutter solutions. Find one willing to tailor to your vision, or consider individual freelancers. A New Approach: Many businesses want a more comprehensive marketing service than one or two people can provide. My agency offers a unique solution, acting as an extension of your team, collaborating closely to create a custom strategy for your company. We don't do cookie-cutter packages. We're so confident, we offer a guarantee: If we don't increase your online sales within 90 days, you get the next three months free. Ready to Exceed Your Sales Goals? Schedule a 30-minute call to discuss how we can help your business thrive. What have you got to lose? https://lnkd.in/eyM4SqRn #smallbusinessmarketing #olipop #businessgrowth #smallbusinessowner #smallbusinessgrowth #localbusiness #businessstory #businesssucess

Let’s end the myth that social media managers need to be on call 24/7. Few things are ever that urgent. 7-Eleven is open 24 hours a day and they don't expect a single person to work round the clock. If for some reason your business needs to have a social media manager on 24/7, then hire a team to work in shifts. #socialmediamanager #socialmediamarketing

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This is...quite a range. If you're hiring influencers, how would you differentiate between talent at: ~ $1,000/mo ~ $10,000/mo ~ $25,000/mo Is it simply scale (larger audiences and/or more content = higher compensation)? Curious... 🤔 #influencermarketing #talentmanagement #adspend

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How much does a social media manager cost? Because if you want a GOOD one - you need to pay (like getting a house - you get what you can pay for - so no being surprised when a $150k house doesn’t have crown molding!) $150-999 per month if you don’t care about strategy, results, excellence. you just want stuff posted. $1000-2500 per month if you want someone who can deliver some results of growth, followers, engagement. Maybe some occasional leads too. $2500-5500 per month if you want consistent, decent results from someone who has training, education, expertise, strategies. These people are good. $5500+ per month if you want someone who has achieved mastery of metric-driven social media. These are rare SMMs to find - but they will not ever budge on price because they get bottom line driving results. They can get growth of most numbers but focus on the major KPIs agreed upon. Listen to them - because they need your buyin to try new strategies! There’s always someone who will ”do it cheaper” - but if you want results you need to pay 🙂 and if you find someone who gets you results for less, pay them more!!! You’ve found a unicorn. This is what people need to know about our industry.

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As you've heard us talk about in recent months, there's a very real battle brewing between TikTok & Amazon for the dominant position in social commerce. TikTok undercutting the timing of Prime Day isn't surprising at all, as they just announced "Deals for You Days." From expert Lindsey Gamble... "While Amazon Prime Day is expected to be another record-breaking event, TikTok can divert some attention due to its strength in creators and content, which are playing an increasingly important role in how consumers discover and shop. However, it will take time, as Amazon has a significant head start and a strong infrastructure. Yet, in the short term, TikTok could impact some of Amazon’s business, particularly with demographics like Gen Z. Amazon is aware of this, which is why it too has been investing in more social media-like features, such as the TikTok-like Inspire feed." The way consumers discover and shop for products is blending right into mobile behavior (behavior = obsession). Grab your popcorn 🍿

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One of my favorite TikTok series: The Resume Rewrite I started doing these in 2021, after I thought to myself "What's something everyone struggles with but no one really talks about?" Resume. Bullet. Points. Why are they are so hard to write!!! "Good" writers (usually people born into higher socioeconomic status homes) might have better bullet points than others. But that doesn't mean they're a more qualified candidate, it just means they're a better writer. So, I created the Resume Rewrite series where I took jobs that people requested (call center, hairdresser, fast food worker, etc.) and "rewrote" the bullet points to be more flavorful, quantitative, and specific. When Chat GPT came out, I sort of moonlighted it with the assumption that AI would now fill this role. But, as it turns out, it hasn't! People still love my Resume Rewrite series and are requesting new jobs for me to cover all the time. #ContentCreator #CareerAdvice #Resume

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Job searchers beware. The scammers are out there. Catch E3 on Hiring Humans' podcast as we discuss job scamming and steps you can take to do your research before getting catfished. https://lnkd.in/eYQnyq-Z

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Ready to outsource and stop trying to do EVERYTHING yourself?? Here's what you need to know!

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Advice for Social Media Managers: you don’t have to create the “best” social media content… You just have to create unique, differentiated, memorable content. You just have to stand out from the hundreds of posts consumes consume everyday. When othe brands zig, you have to zag.

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Street interviews are a cheat code. Our client spent $58k on a single ad alone. Here's the secret to why they work so well: 1. Authenticity Unlike other formats, you can show genuine reactions and conversations without being too obvious about the fact you’re selling right away. Viewers trust unscripted reactions and interactions over anything else. That’s why, a well-scripted back & forth can be much more attractive than any other format out there. (Podcast-style creatives also take advantage of this) 2. Scroll-Stop Potential Questions are naturally good at stopping the scroll. If you include the ultimate desire your customers want, with an impactful question directed from the interviewer to the camera, you’ll win their attention and keep them watching. For example: “Want to speak 3 languages in less than a year? Watch his method:” After this question, you can naturally begin the conversation with the subject, without revealing the selling point and product right away. 3. Entertainment while educating A great scriptwriter and creator combo is key for this one. You can produce plenty of varied, unexpected, and funny responses to keep the right customer watching. For our client, subjects with a wide diversity of reactions and personalities adds a lot of uniqueness to the ad as well. But what’s better than entertaining? Doing it while educating your potential customers. In our case, we introduce the product and their “unique method” to teaching new languages. B: So, you speak with an AI tutor. First, it gives you instant feedback, and then it answers you back like a real conversation. (App: Como has estado ultimamente? Suggestion: He estado bien, gracias. Y tu?) A: Oh, and it gives you suggestions on what to say! Thanks for reading! What’s your experience with interview-style creatives? And if you’ve learned something new, follow me for more value.

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Influencer Managers/Agents, I've got something for you... I'm looking for TikTok #gaming Influencers for a REALLY big CPM deal. verticals: -Must have 50%+ US+CAD demographics -Must be English -Must have a minimum average of 40-50k avg. views -Must have relevant engagement (likes & comments) please don't message me asking "what's the budget" If you have someone who fits the bill, comment your email below and I'll reachout to you. feel free to tag someone who does, if you don't 🙂 #influencermarketing #agency

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I don't think hashtags are dead on Instagram.  Step 1: Find the top five online competitors in your industry, track their hashtag implementation across their most relevant social media and analyze their post frequency. Step 2: Hire me. 

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Sharing this great job opportunity for 3 reasons: 1) B2B freelancers should give it a read. Heads of Content are heavily involved in the vetting process for hiring new writers. aka - They're who you need to impress. The more you understand how they're spending their time, the better you'll understand how to pitch yourself to them. 2) It looks like an awesome job opp. If I didn't love working for ZenMaid so much, I'd be applying. 😉 3) For any of my friends wondering what the heck I do for work, this job description sums it up pretty well ha

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I’m coming out… as a TikTok Creator. 🫣 What started as a hobby has grown into a part-time job as I’ve now spent the past year as a member of the Creativity Rewards Program with over 16K followers and 3.7M cumulative video likes under my belt. Other fun stats: • I currently have an engagement rate of about 40%, which is over 20% more than the average engagement rate for micro-influencers (10k - 50k followers), per Collabstr • My followers are over 80% female, and about half of my total followers are 25 - 34 years old • Over 80% of them live in the US, with 30% living in NYC • I’ve had about 15 videos reach over 1M views, two of which have happened in the last month! • And perhaps my most fun fact - Julia Fox frequently ‘likes’ my videos! I post about reality TV, the entertainment industry, pop culture, and my favorite celebrity’s instagram account: Martha Stewart. All this to say: my fanbase may be small, but my reach is mighty. So if you’re someone who is looking for guidance on how to increase views and community engagement on your TikTok account, or a brand looking to work with a micro creator for UGC content / brand partnerships, please reach out! #tiktokcreator #UGC #tiktok #socialstrategist

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