Tyler Riley

Monday at Get Creatives UGC✨ 💻8:30am prepping & scheduling for the day 💻9:30am team meeting 💻10:30am interview for creative strategist position 💻12pm-5pm shooting, editing, & a few client calls It is so interesting being on the other side of interviewing (actually interviewing someone) 🤔I didn’t ask her what college she went to… Instead: 😎I asked her what experience she has and asked her applicable problem solving questions I used to think you had to had college to get a job and be successful… what you really need is to experience and skills🚀

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I hate being the first one. But I always find myself in this same spot The first Black woman copywriter to: -License a copywriting course to 1K colleges -Launch a flat-rate sales writing agency -Build a culturally smart AI copywriting tool I wish I wasn't the first. I wish we had more diversity in higher education. I wish we had more diversity in agency ownership. I wish we had more diversity in AI technology. But we don't. So, someone has to walk through the doors first. To set the stage. To break the barriers. To challenge the status quo. To create a new narrative. To inspire the next generation. To show them it's possible. To make a difference. To change the game. And if it has to be someone, why not me? I'm not just doing this for me. I'm doing this for us. For every brand that wants to be heard. For every brand that values diverse voices. For every brand that wants to feel AI gets them too. I'm doing this for you. So, here's to being the first. But definitely not the last.

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As a social media manager, repeat after me: "We will not do anything extra that we are not getting paid for." 🗣️ People often expect us to do the work of an entire team while paying us in peanuts. Are you compensating us like a full team? Spoiler alert: no. If you're willing to pay, we might add a few tasks we're skilled at, but generally, it's a hard pass. We need to master the art of saying no! #socialmediamanager #socialmediamanagement #SMM #socialmediaexecutive

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Is your company so nitpicky in hiring that you're missing out on outstanding #socialmediamarketing candidates? As a #jobseeker, I'm seeing far too many companies posting virtually identical job descriptions for marketing and communications positions with one glaring difference: QUALIFICATIONS: * Must have X years of experience in [their specific industry or niche] Certainly some industries and companies need candidates with highly specialized experience, but in most cases, the fundamentals of marketing and communications don't change from business to business or industry to industry. The best social media marketers, copywriters, content marketers and communications specialists can adapt to whatever product or service you offer, whatever problems you solve and whatever market you want to reach. They are already adapting to day-to-day changes to algorithms, platforms and software. They are already developing content to engage different mediums and audiences. They are already adjusting calendars and strategies to meet the needs of an ever-changing landscape. So this goes out to all the talented #socialmedia marketers, digital marketers, copywriters, and comms folks out there trying to find a job: these companies don't know what they're missing out on. #digitalmarketingjobs #marketingjobs

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I am a Social Media Manager and my IG has about 1,500 Followers. My TikTok has 176. When you guys see someone working in social media with blank social media accounts, or accounts that haven't been updated since forever… Do not assume it is a reflection of what they can or cannot do. Social Media Manager ≠ Influencer. My main gig is social media, and has been since facebook still would not have let you in without an @*.edu or @*.ac.uk email. My side gig is social media. I chase clients relentlessly, talk with people, and read industry newsletters to stay on top of the game. Sometimes I will get invited to a talk as a panelist, or contribute to a book (Xandrina Allday's "Dear Social Media Manager", with contribution from yours truly, is out on 30th June!). When I am not doing that, the last thing I want to do is talk to a phone mounted on a tripod or a gimbal and facing ME for a change, or shoot things in my life, then edit MORE content, just to flex or make people laugh 🥴 Choosing not build an audience is not the same as being unable to build an audience. FWIW, here is an example of an audit I have recently done. If you need similar for your band/business, or you feel you might benefit from any other type social media support be it short-term or long-term, let us talk and see how I can help you: ╰┈➤ DM here, or ╰┈➤ dynamitri@youthquake.london for everything music 🎶 ╰┈➤ work@dynamitri.com for non-music-related projects and enquiries 📧

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When a company combines influencer marketing & social media into one role, it's a major red flag 🚩 These two roles seem similar, but they require two separate skill sets that need to be managed separately. Do you agree ? Comment below with your thoughts ⬇ Let's continue to talk about this. #TuesdayThoughts #InfluencerMarketing #SocialMediaManagement #Creators #Influencers #MarketingTips #CreativeAgencies #Careers

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Here are some things I’ve learned so far working in social: ✨ If you don’t understand or know your current audience, then you won’t create content that’s worth engaging with. ✨ If you don’t understand or know your target audience, then you won’t create content that’s worth following for. ✨ You can not create any kind of social strategy with just a “hunch.” Sometimes those work but an effective strategy requires research. ✨ Social strategy will change constantly because social changes constantly— there is no one fix. ✨ Community building is important. Tap into those fandoms that are underserved. When you understand and serve your audience — trying to get ahead of the algorithm starts to be less of a priority.

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Dear creative workers, remember when you 1st heard that you had to be consistent on social media? You can be consistently inconsistent by . . . Finding the "connective thread" between all of your seemingly unrelated social media videos. You're 1 step away from finding a marketing direction that feels true to your creative work, I believe in you💗 #creative #consistency #socialmedia

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Reason #241 why there’s no such thing as a “quick social post” Quality control. Most folks don't understand the level of quality control that goes into every brand social media post. -proofreading -checking links/utms -making sure accounts are tagged correctly across platforms -verifying dates/times -adding appropriate alt-text The list goes on. I mean, yes, it may sound obvious and a lot of it is pretty basic. You don’t want to misspell someone’s name or post the wrong link. But those small details take time and attention. It’s not as simple as typing some text and hitting send. So trust me when I say that there’s no such thing as a “quick social post.” #socialmediamanager #socialmediamarketing

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I’m at the point in my #freelancecareer where I’m finally ready to #nichedown. When I first changed careers 2 years ago after being a social worker, I knew I wanted to write, but I also needed/wanted work, so I followed the money. I found myself picking up more and more marketing gigs that went beyond the scope of my writing services: website design, social media management, ad management, etc. However, I also found myself becoming more and more drained. I wasn’t living in alignment with my highest gifts and purpose. So, recently, I’ve decided to take a huge leap of faith. I’m now pivoting all of my focus to providing only what I’m great at — writing — as well as building my own “passive” income streams (such as self-publishing my own memoir in the next couple of months!). It feels scary but right. It’s a story I’ve heard from plenty of successful business owners before. I’m curious, has this shown up for you in your career journey? If so, how did you move through the #uncertainty and #shift? #livinginalignment #refinement #change #optimization #goingdeeperintomypassion #leapoffaith #abundancemindset

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Being a Social Media Manager in 2024:💀 Read at your own risk if you’re an aspiring social media manager ‼️ 1. Your screen time is shameful and concerning.(4 hours just on Instagram lol ) 2. People taunt you for being on social media 24/7, especially the boomers, they’re the worst. 3. If you’re doing it solo, my sympathies and apologies. 4. Be prepared to cry like a little bitc* when the content you bet your life on flops. 5. Your designers and video editors can break or make your mood. (Be nice to them tho they’re trying their best.) 6. You’re constantly anxious and worried about every piece of content. There’s only mental left in mental health for you. 7. You feel like you always have a ticking time bomb to publish the next piece of content, it’s exhausting. 8. Your imposter syndrome will be at all time high, good luck with that lol 9. You’ll find yourself blood thirsty for likes, views, shares and comments. That’s all you want now. 10. You curse the algorithm atleast 11 times a day and then continue to please it. Ok I’m done for part 1 of this rant…

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As a social media manager and someone that is surrounded by social media day and night at work and home...know this ⤵️ You get to choose, plan and pick what you share. I do. You see all that I share and how transparent and authentic I am with my posts, imagine what I don't share. 🤯👊 It's my life. I share as I please and do keep things to myself. You too can be active on social media but choose what to share. #SocialMedia #SocialTips #Choices #ContentMatters #AsPersonalAsYouAreComfortable

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As a Social Media Manager, how consistently do you post on your social media account? I just wanna ask this question. Sometimes we take our time in producing content for our clients and employers...but our social media account is like a ghost town. lolz That's the life of a social media manager. Here is how you can keep your account active daily. • It's okay to post short content in your feed. • You can repost other people's content with or without your thoughts. • Posting 4 times a week is still consistent. • Reactions help too in LinkedIn. • Thank God the "Schedule Post" feature is in every social platform now...you can use that to schedule your post throughout the week or month. P.S. But here is the question, how often do you post on your social media account? #socialmediamanager #contents #creator

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Let’s write a TikTok strategy for an independent coffee shop / brunch spot… 🍳 👩‍🍳 1) TIPS - people love to be told how to do something like a ‘chef / pro / baker’ because it makes them feel like they can create something like a chef / pro / baker. Plus, GIVING builds brand trust, and whoever’s giving the tips help build personality too. 🥐 🥑 2) MAKING THE ACTUAL DISHES - talk people through how you make the food - plating up the shakshuka, the Full English. Are there any Instagrammable foods that you serve? Beetroot lattes, chicken waffles - either with voiceovers or chefs talking to the screen… but it can’t look staged! ☀ ☀ 3) DAYS IN THE LIFE - it doesn’t have to be the same person but there should be some sort of face(s) of the brand - brand needs a personality. Look at @brookibakehouse - people LOVE seeing food prep, they like being taken on a journey, feeling like they’re getting exclusive insight of the brands they love. 🤳 💖 4) WORK WITH CREATORS that are going to make you gorgeous content - but don’t put it on your feed, just let it an SEO tool. I’ve explained why it shouldn’t be on your feed in the comments… #TikTokStrategy #TikTokGrowth

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I always joke about how I learned Social Media Management and Community Management, simply from being chronically online as a teenager and into my college years. When I talk to other people in the industry whether social media or gaming-specific, about how I can stay aligned with internet culture, my answer is always the same: listen, analyze, and deconstruct. Platforms change. Algorithms change. Demographics change. You know what doesn't change? Understanding and seeing the trends when you listen.

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Some social media jobs that are fully remote are Social Media Strategist, Social Media Manager, Virtual Assistant / Content Creator, Social Media Evaluator, Pinterest Account Manager, and Group Moderator. I am interested in these jobs as my graphic design and photography background will greatly benefit me. #opentowork #marketing #socialmediamanager #socialmedia #homeoffice #contentmarketing #workingathome

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Your brand does not need a social media manager alone to build your online business, it needs... 1. Social media strategist 2. Community manager 3. Video editor 4. Graphics designer 5. Social media manager So tell me why you will hire a social media manager and expect her to do all the other strategic jobs for you. You need a social media team for your brand not just an SMM. I am a seasoned social media manager that knows what your brand needs. Send me an email let's work something out. #smm #socialmediamanager #b2b #contentcreator #entrepreneur #digitalmarketing #freelancer #freelancesmm #remotejob #remoteworker #onlinebusinesspromotion #launchingnow

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It’s Friday, again. You're scrolling through LinkedIn, seeing everyone's wins. It's hard not to compare. Maybe this week was tough. A pitch fell on deaf ears. Your internship was more pressure than learning. The client didn't get the strategy. A brand rejected your proposal. Or a potential client just...disappeared. Let me tell you something. You did your best this week. ♥️ Take a breath. Rest isn't a luxury. It's a necessity. Unclench your jaw. Relax your shoulders. 📚 Dive into a book. 📲 Delete Gmail for the weekend. 🌱 Touch some grass. Remember to pour into yourself this weekend. Come Monday, you'll be ready. You'll be equipped. You'll believe in yourself. Because you have everything you need. 💫

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