Tushar Vyas

Mumbai, Maharashtra, India Contact Info
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  • India Digital Playbook 2014-'15

    GroupM Interaction

    India now stands third globally in Internet users after China and U.S. User growth is brisk- India today has 2.3 times the Internet users that it had 3 years back. This brings immense opportunities as well as new challenges for marketers in India. To help brands, Group M Interaction India has launched the India Digital Playbook that seeks to guide brand advertisers on the fast evolving digital media space in India.

    GroupM has got some of the best digital minds in India to come up with 7…

    India now stands third globally in Internet users after China and U.S. User growth is brisk- India today has 2.3 times the Internet users that it had 3 years back. This brings immense opportunities as well as new challenges for marketers in India. To help brands, Group M Interaction India has launched the India Digital Playbook that seeks to guide brand advertisers on the fast evolving digital media space in India.

    GroupM has got some of the best digital minds in India to come up with 7 actionable opportunities in the coming year - like mobility, real time content and media, digital and experiential platforms. The playbook further details several milestones that brands should aspire to achieve this year to capitalize on these opportunities.

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