“I was extremely fortunate to work, learn, and lead with Trish for nearly 2 years. Her approach to leading a marketing department, being a member of the senior leadership team, and working collaboratively across the organization was remarkable. One of Trish's standout qualities is her ability to lead cross-functional teams effectively. She fosters a collaborative and positive work environment, bringing out the best in her team members and inspiring them to achieve their full potential. Trish's leadership style is characterized by a perfect balance of vision, adaptability, and a hands-on approach, which has been instrumental in driving the company's brand with successful marketing campaigns. Trish's expertise in brand development, digital marketing, and market research is exemplary. Her proficiency in leveraging emerging trends and technologies in the marketing landscape has played a crucial role in keeping her organizations at the forefront of their industries. Moreover, she possesses a keen understanding of consumer behavior, allowing her to tailor marketing strategies that resonate with target audiences. On a personal level, Trish is a pleasure to work with. She is not only a strategic thinker but also a collaborative team player who values open communication and feedback. Her passion for marketing and commitment to achieving excellence make her an asset to any organization.”
Great Falls, Virginia, United States
Contact Info
1K followers
500+ connections
About
Activity
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Capitals Win 2024 NHL Stanley Award for ALL CAPS ALL HER Initiative Very proud of our organization and leaders: Washington Capitals ALL CAPS ALL HER…
Capitals Win 2024 NHL Stanley Award for ALL CAPS ALL HER Initiative Very proud of our organization and leaders: Washington Capitals ALL CAPS ALL HER…
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Experience & Education
Volunteer Experience
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Board Member at Large - Emerging Leaders
Women in Technology (WIT) - Washington, D.C. Metro Area
- Present 9 years 2 months
Science and Technology
Core to WIT’s mission is advancing women in technology from the classroom to the boardroom. Our programming and networking opportunities give members the opportunity to expand their professional skills and knowledge and meet the people who can help them take their career to the next level.
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Chair
Women in Technology (WIT) - Washington, D.C. Metro Area
- Present 12 years 7 months
Education
Girls in Technology (GIT) is led by a committee of Women in Technology (WIT) members who are dedicated to initiating programs designed to create awareness, excitement, educate and inspire girls in grades 6 through 12 to the vast array of opportunities available to women in the fields of Science, Technology, Engineering and Math (STEM). Program speakers, mentors and committee members volunteer their time to make a difference in the lives of our future generation. Programs are made possible…
Girls in Technology (GIT) is led by a committee of Women in Technology (WIT) members who are dedicated to initiating programs designed to create awareness, excitement, educate and inspire girls in grades 6 through 12 to the vast array of opportunities available to women in the fields of Science, Technology, Engineering and Math (STEM). Program speakers, mentors and committee members volunteer their time to make a difference in the lives of our future generation. Programs are made possible through the generosity of corporate sponsorships, Women In Technology and the Women in Technology Education Foundation.
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Past President, Board Member
Women in Technology (WIT) - Washington, D.C. Metro Area
- 6 years
Science and Technology
Projects
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Presidio Federal Marketing Development
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In December of 2019, global digital services and solutions company Presidio Inc. was acquired by European investment firm BC Partners. Foreign owned companies doing business with the federal government are required to mitigate the risk of foreign ownership and control through an official process that prevents unauthorized access to classified information. This official process is called Foreign Ownership Control and Influence (FOCI) mitigation.
Presidio Federal, a wholly owned subsidiary…In December of 2019, global digital services and solutions company Presidio Inc. was acquired by European investment firm BC Partners. Foreign owned companies doing business with the federal government are required to mitigate the risk of foreign ownership and control through an official process that prevents unauthorized access to classified information. This official process is called Foreign Ownership Control and Influence (FOCI) mitigation.
Presidio Federal, a wholly owned subsidiary of Presidio was created and staffed to serve federal government customers with technology services and solutions tailored to government needs and budget cycles. However, branding, marketing strategy, messaging, materials, systems, and budgets needed to be established in the short term. In the longer term, the company needed a flexible marketing staffing plan that considered the company’s growth and priorities after 12 – 18 months of operation.
Presidio Federal hired 3WayDigital lead by Trish Barber, to establish the branding, marketing strategy, plan, and budget, and subsequently to hire the in-house team that would manage marketing for the company. In the short term, Presidio Federal leveraged 3WDs team of writers, designers, videographers, web developers, and social media experts to get marketing operations up and running while in-house staffing needs could be determined. 3WD provided the leadership and later oversaw the hiring of a two-person in-house marketing team as well as several other service organizations that support Presidio Federal’s marketing efforts. This project included brand development, creation of their web presence, social media channel development, creation of sales support materials, event planning, public relations, partner marketing program development.Other creators -
TEDxRockCreekPark
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An event in the Washington D.C. area that was devoted to helping attendees (educators, entrepreneurs and professional coaches) find their inner hero.
Other creatorsSee project
Honors & Awards
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Top 50 Women Leaders of Virginia
Women we Admire
Women we Admire announced it's Top 50 Women Leaders of Virginia this month. This group of esteemed individuals are leading organizations across fields including healthcare, financial services, engineering, education, and more. Their efforts come in the wake of other Virginia women who came before them. Women like Maggie Walker, the first woman bank president in the U.S. and advocate of black women’s rights, and Grace Arents, who established the city's first public housing and also built…
Women we Admire announced it's Top 50 Women Leaders of Virginia this month. This group of esteemed individuals are leading organizations across fields including healthcare, financial services, engineering, education, and more. Their efforts come in the wake of other Virginia women who came before them. Women like Maggie Walker, the first woman bank president in the U.S. and advocate of black women’s rights, and Grace Arents, who established the city's first public housing and also built Richmond's first free circulation library, helped pave the way for today’s leaders. This year’s awardees encourage and promote lasting changes around them, impacting the lives of other women and empowering them to lead in their own path. See the full list https://thewomenweadmire.com/2022/05/09/the-top-50-women-leaders-of-virginia-for-2022/
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White House Council on Women and Girls
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Chosen from several local entrepreneurs to represent small businesses at the White House Forum on Workforce Flexibility https://obamawhitehouse.archives.gov/blog/2010/04/01/a-conversation-workplace-flexibility
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Join now to viewMore activity by Trish
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🌴 So excited for this !! 🌴 Independent Hotel Show Miami with these #sheros ⬇️⬇️ #hertelier #womeninhospitality #womenintravel
🌴 So excited for this !! 🌴 Independent Hotel Show Miami with these #sheros ⬇️⬇️ #hertelier #womeninhospitality #womenintravel
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On Tuesday, DC Startup Week launched our new Climate & Sustainability subgroup with out first founder & funder dinner sponsored by Wells Fargo. The…
On Tuesday, DC Startup Week launched our new Climate & Sustainability subgroup with out first founder & funder dinner sponsored by Wells Fargo. The…
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📈🤝Dive into our latest Executive Q&A Series featuring Deborah Tillman, our Facility Security Officer, who shares insights to her role and personal…
📈🤝Dive into our latest Executive Q&A Series featuring Deborah Tillman, our Facility Security Officer, who shares insights to her role and personal…
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I often ask, "Would you help someone here if they asked?" in our Coralus gatherings. The answer, of course, is always a room/screen full of hands up.…
I often ask, "Would you help someone here if they asked?" in our Coralus gatherings. The answer, of course, is always a room/screen full of hands up.…
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