About
Activity
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Thank you so much for the recognition! It's truly an honor to be among the winners of the 2024 #SocialEngineering Competition. The competition was a…
Thank you so much for the recognition! It's truly an honor to be among the winners of the 2024 #SocialEngineering Competition. The competition was a…
Liked by Tosin Clement, MSBA CAP®
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I'm thrilled to share some exciting news from the Georgia Southern University Student Government Association (SGA) where I served as a senator. I…
I'm thrilled to share some exciting news from the Georgia Southern University Student Government Association (SGA) where I served as a senator. I…
Liked by Tosin Clement, MSBA CAP®
Experience & Education
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Women In Data
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Licenses & Certifications
Projects
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Website Analytics
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See projectOptimized website landing page by analyzing user’s behavior data
using Google Analytics and providing actionable insights on factors impacting drop-off rate towards conversion which resulted to a 27% -
Machine Learning Project (Skills: EDA, Python, ML, Regression, Random Forest)
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See projectDeveloped a regression model using Linear regression & random forest algorithm to forecast CTR & ROAS. Evaluated model performance using Root Mean Square Error metrics.
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ECOMMERCE ANALYSIS (Skills: EDA, Advanced Excel, Power BI, Tableau, Dashboarding)
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See projectMarketing & Customer Analysis (Skills: EDA, Advanced Excel, Power BI, Tableau, Dashboarding) Exploratory Data Analysis – Extracted datasets from disparate sources like Google Analytics, SQL Server, and Salesforce. Used Power BI to build a dashboard that measured the effectiveness of marketing campaigns across media channels that helped simplify tracking of KPI metrics, aiding to a significant brand lift & increased conversion rate.
Sales & Customer Analysis Project (Skills: Time-series…Marketing & Customer Analysis (Skills: EDA, Advanced Excel, Power BI, Tableau, Dashboarding) Exploratory Data Analysis – Extracted datasets from disparate sources like Google Analytics, SQL Server, and Salesforce. Used Power BI to build a dashboard that measured the effectiveness of marketing campaigns across media channels that helped simplify tracking of KPI metrics, aiding to a significant brand lift & increased conversion rate.
Sales & Customer Analysis Project (Skills: Time-series Analysis, Root-cause Analysis, KPI metrics) Wrote SQL queries using DML commands to extract data from a relational database. Used Power Query Editor to conduct ETL & Power BI to analyze sales performance & build an analytics dashboard that provided insights on key drivers of sales revenue which led to 15% MOM revenue growth -
Make-IT in Africa
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