Articles by Tom
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So McKinsey & Company got paid $4m by cash starved New York City to conduct a feasibility study on trash bins, it's easy to laugh and think you…
So McKinsey & Company got paid $4m by cash starved New York City to conduct a feasibility study on trash bins, it's easy to laugh and think you…
Shared by Tom Goodwin
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Sometimes I wonder if we've got it all wrong about the value of data. Every day I see more and more people talking about the power of data & this…
Sometimes I wonder if we've got it all wrong about the value of data. Every day I see more and more people talking about the power of data & this…
Shared by Tom Goodwin
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On reflection... When I was retained by the Apple strategy team during the early iPhone and retail days, my team and I would provide monthly stimulus…
On reflection... When I was retained by the Apple strategy team during the early iPhone and retail days, my team and I would provide monthly stimulus…
Liked by Tom Goodwin
Publications
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Digital Darwinism
Kogan Page
See publicationSo what would your company look like if you built it today?
Faced with disruptive technologies, new consumer expectations, and the advent of digital-first super-companies, your business will be left behind unless you act now.
Digital Darwinism is your wake-up call that incremental change is not enough: adding technology at the edges and wrapping it in “innovation” just won’t work.
We live in a world where thin interface companies like Uber, Airbnb, Alibaba, Amazon…So what would your company look like if you built it today?
Faced with disruptive technologies, new consumer expectations, and the advent of digital-first super-companies, your business will be left behind unless you act now.
Digital Darwinism is your wake-up call that incremental change is not enough: adding technology at the edges and wrapping it in “innovation” just won’t work.
We live in a world where thin interface companies like Uber, Airbnb, Alibaba, Amazon, Spotify, and Facebook have achieved unprecedented growth by exploiting gaps in the market left by large legacy corporations.
Companies like Netflix and Dyson reinvented themselves by tapping into the power of self-disruption and setting out on bold new paths. Upstarts like Tesla and Tencent have challenged conventional thinking in ways that go beyond existing theories of digital transformation.
They are doing what has never been possible before, but is it despite—or because of—their lack of experience?
In this provocative book, Tom Goodwin explores change in the larger context of society, and how, throughout history, each time a new technology emerged, its power was entirely misunderstood.
Goodwin proves that every assumption the business world made about “digital” has been wrong, maps out specific strategies to drive real transformation right now, and outlines ideas and solutions for ambitious companies who want to prepare for the future and unleash what’s next.
In short, Digital Darwinism is a deep dive into what business leaders can do to thrive in the modern age. It lights a fire under complacency and offers a challenging new perspective on not only how to think about change—but how to actually do something about it.
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French
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