About
Articles by Todd
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Netflix Re-Wired Our Brains. Intensity Is the New Marketing Currency.
Netflix Re-Wired Our Brains. Intensity Is the New Marketing Currency.
By Todd Unger
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Three Digital News Innovations--from an Unlikely Source
Three Digital News Innovations--from an Unlikely Source
By Todd Unger
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Beyond a Billion "Likes": Creating Fan-Centric Social Engagement
Beyond a Billion "Likes": Creating Fan-Centric Social Engagement
By Todd Unger
Contributions
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How can you use your tech experience to excel in marketing?
What’s the highest value contribution that someone with this skill set can offer? Creating a data-driven customer segmentation that combines actual data-driven behavior with behavioral and attitudinal data. We started simply by analyzing the content our users were interacting with—and that opened up an entirely new view of our audience. Many segmentations have followed, all data driven and actionable.
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What are the best practices for conducting brand perception studies using market research?
Beyond questions about the product, make sure to include questions about the audience that will allow you to segment product perception responses. Many folks will simply rely on the demo info captured at the end...but a lot of how people perceive products depends on how they think and feel. Capturing behavioral and attitudinal insights, especially those that might be predictive of product consumption, is incredibly valuable in analysis.
Activity
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Having had firsthand experience with watching a child go through medical school, it’s so great to see the Kaiser Permanente Bernard J. Tyson School…
Having had firsthand experience with watching a child go through medical school, it’s so great to see the Kaiser Permanente Bernard J. Tyson School…
Liked by Todd Unger
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What's a great gift for the digital #content #creator in your life? Kick-ass #promotional #graphics! After reading The 10-Second Customer Journey…
What's a great gift for the digital #content #creator in your life? Kick-ass #promotional #graphics! After reading The 10-Second Customer Journey…
Shared by Todd Unger
Experience & Education
More activity by Todd
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Late post, but worth sharing the helpful insights, especially if you’re looking to drive sustainable #digital change…!!! Recently got my hardcover…
Late post, but worth sharing the helpful insights, especially if you’re looking to drive sustainable #digital change…!!! Recently got my hardcover…
Liked by Todd Unger
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It's been very gratifying to see the tremendous response to my article (with Louise-Etienne Dubois) online for the Harvard Business Review on how…
It's been very gratifying to see the tremendous response to my article (with Louise-Etienne Dubois) online for the Harvard Business Review on how…
Liked by Todd Unger
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It’s ok to have a marketing team with folks that wear multiple hats – it’s necessary as your brand is growing. However, clarity key. Ask…
It’s ok to have a marketing team with folks that wear multiple hats – it’s necessary as your brand is growing. However, clarity key. Ask…
Liked by Todd Unger
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Honored to speak at the Medical College of Wisconsin Best Evidence ENT meeting today about how we can address clinician burnout. Healthcare…
Honored to speak at the Medical College of Wisconsin Best Evidence ENT meeting today about how we can address clinician burnout. Healthcare…
Liked by Todd Unger
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