“Tina's work and recommendations with social media helped AboutOne grow in many ways. Tina is hard working, helpful and not only made recommendations for social media but for people to hire and work with. Tina is not afraid to try new things and I remember a couple of occasions where she worked on a Sunday and late a night to be sure that that her work was complete and she had done a good job. I would recommend Tina without hesitation.”
Contributions
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You’re struggling to manage your influencer relationships. What’s the key to making it work?
The key to making it work lies in effective communication, mutual trust, and a collaborative approach. By establishing clear expectations, setting goals, and maintaining open lines of communication, this will ensure a smooth and productive partnership with influencers.
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You’re about to work with a brand in Influencer Marketing. What are the most important things to consider?
Creating high-quality content that resonates with the target audience is a crucial aspect of any influencer marketing campaign. By crafting compelling and authentic content, influencers can establish a genuine connection with their followers. However, as organic reach continues to decline, leveraging paid media and targeted ads becomes essential to ensure brands are reaching the right audience to drive increased brand awareness, engagement and potential conversions. Ultimately, it all comes back to the foundation of quality content creation as key to ensuring the success and performance of any influencer marketing campaign.
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You're in a high-pressure job that demands constant creativity. How do you avoid burnout?
In the fast-paced world of Influencer Marketing, it's easy to get caught up in the pressure and demands of the job. But it's important to remember that taking care of yourself is just as important as meeting deadlines and delivering creative work. To avoid burnout, make sure you prioritize self-care. This could mean setting boundaries to establish a healthy work-life balance. Take breaks when needed, and don't be afraid to say no to additional projects if you are feeling overwhelmed. It's also important to engage in activities outside of work that recharge your creativity and that inspire you.
Activity
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I don’t take opportunities like these for granted. Just finally getting a job in social media back in 2017 was exciting enough. To think that it…
I don’t take opportunities like these for granted. Just finally getting a job in social media back in 2017 was exciting enough. To think that it…
Liked by Tina Seitzinger
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Today, Vericast completed our sale of our digital and print marketing businesses, aka Valassis, to RR Donnelley. It’s an emotional day for many of…
Today, Vericast completed our sale of our digital and print marketing businesses, aka Valassis, to RR Donnelley. It’s an emotional day for many of…
Liked by Tina Seitzinger
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My first harvest season with Ocean Spray, and I cannot wait!!
My first harvest season with Ocean Spray, and I cannot wait!!
Liked by Tina Seitzinger
Experience & Education
Licenses & Certifications
Publications
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Tina Seitzinger of Vericast On The Top 5 E-commerce Trends Shaping the Future of Online Shopping
Medium
As e-commerce continues to grow exponentially, businesses must stay up-to-date with the latest trends and innovations to remain competitive in the ever-evolving online shopping landscape. In this interview series, about “Top 5 Ecommerce Trends Shaping the Future of Online Shopping” we are talking to e-commerce experts, industry professionals, and thought leaders with in-depth knowledge and experience in online shopping trends. As a part of this series, we had the pleasure of interviewing Tina…
As e-commerce continues to grow exponentially, businesses must stay up-to-date with the latest trends and innovations to remain competitive in the ever-evolving online shopping landscape. In this interview series, about “Top 5 Ecommerce Trends Shaping the Future of Online Shopping” we are talking to e-commerce experts, industry professionals, and thought leaders with in-depth knowledge and experience in online shopping trends. As a part of this series, we had the pleasure of interviewing Tina Seitzinger.
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Vericast’s Tina Seitzinger On The Top 5 Future Ecommerce Trends
Ecomm Manager
Tina Seitzinger is the Senior Director of Influencer Marketing and Paid Social at Vericast. She discusses the ecommerce trends driving the future of online shopping.
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Tina Seitzinger Gives Updates On Vericast’s Influencer Marketing Solution
Net Influencer
In 2021, Vericast announced the expansion of its advanced influencer marketing solution after seeing almost 40% growth and success among clients in the consumer-packaged goods vertical. We checked in with Tina Seitzinger to know how the solution has changed since then and its impact on Vericast, influencers, and brands.
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Reaching new audiences using social channels
BAI
Consumers, especially younger ones, are increasingly turning to alternative sources for financial information and advice.
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Growing Your Credit Union Through Social Media Marketing
Credit Union Times
Use platforms like TikTok to adapt to how modern consumers prefer to receive financial information.
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Why Banks Need to Take Advantage of the Social Media Moment
Global Banking & Finance Review
Consumers are increasingly seeking financial guidance and comfort from non-traditional sources. In fact, according to recent data from Vericast, less than half of all consumers currently seek financial advice from a bank, credit union or financial advisor.
So, how can banks and other financial institutions adapt to this new world? Learn the top social media best practices for banks. -
Influencer Marketing: More Than a Passing Social Media Trend
Vericast
From TikTok stars to YouTube personalities to Instagram celebrities, consumers turn to online content creators — many of whom they see as peers — for advice on various products and services. This includes financial advice on investing, managing credit, and creating budgets.
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2022 Retail TrendWatch Video Series: Our Experts Weigh In On the Future of Retail
Vericast
The 2022 Retail TrendWatch report focuses on four consumer expectations while providing guidance for retailers to capitalize and innovate to grow their bottom line. We asked four of our resident experts for their opinion on the future of retail and advice as brands navigate the tumultuous road ahead.
Honors & Awards
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Bronze Stevie Winner for Influencer Marketing Campaign of the Year
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Vericast Diamond VIP Leader Award
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The Vericast Diamond Award is an annual, nomination-based award which recognizes the top performers who have contributed to the business, their teams or their communities in extraordinary ways. Award categories include Individual, Leader, and Team.
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The MarTech Breakthrough "Influencer Marketing Innovation Award"
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Languages
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English
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Recommendations received
19 people have recommended Tina
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💔I so wish I was able to join Kristen Wiley at Cosmoprof this year! 😭 Had to cancel my trip (for a good reason that I will share with you all…
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Confirmed: I'm headed to the inaugural White House Creator Economy Conference next month. Hope to see a lot of you there! If you can't make it…
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