Tim Hoppin

Leading the world's largest eSports company through a comprehensive rebranding project. Includes all core branding elements; strategic positioning, brand architecture, brand DNA, brand promise, corporate identity, all internal and external communications, and brand activation.

Leading brand communication development in Switzerland for Nescafe, Frisco Extreme, Findus, Incarom, Buitoni, Maggi, Leisi and Nestle Switzerland

Successfully repositioned and rebranded SWISS International Air Lines as a premium carrier in 72 markets. In 2011, airline achieved record bookings, profits and highest brand awareness in their history.
• Instrumental in development of new brand strategy, tone of voice and communication principles
• Designed and executed global creative platform and award-winning, integrated advertising campaign now running on five continents
• Collaborated to define brand identity overhaul, with… Show more

Successfully repositioned and rebranded SWISS International Air Lines as a premium carrier in 72 markets. In 2011, airline achieved record bookings, profits and highest brand awareness in their history.
• Instrumental in development of new brand strategy, tone of voice and communication principles
• Designed and executed global creative platform and award-winning, integrated advertising campaign now running on five continents
• Collaborated to define brand identity overhaul, with special focus on application of brand strategy
• Developed and executed internal change initiative to bring workforce in line with strategic and creative direction of the brand
• Led multinational team in Zurich, while providing detailed guidance to creative resources in Asia and North America Show less

Led global creative and communication development for Zurich Insurance Group, a Fortune 500 company. As a core team member, helped move the brand from unknown but large company to an InterBrand 100 Best Global Brands within 6 years. Managed creative development in 7 network offices.
• Developed and executed award-winning global creative platform and integrated advertising campaign, which ran in five continents
• Co-led development and implementation of comprehensive global brand identity… Show more

Led global creative and communication development for Zurich Insurance Group, a Fortune 500 company. As a core team member, helped move the brand from unknown but large company to an InterBrand 100 Best Global Brands within 6 years. Managed creative development in 7 network offices.
• Developed and executed award-winning global creative platform and integrated advertising campaign, which ran in five continents
• Co-led development and implementation of comprehensive global brand identity and installation of global brand management system
• Developed and rolled out highly successful internal change initiative to educate and motivate 60,000 employee workforce
• Member of core team that developed and refined strategic direction based on business objectives
• Held key role in aligning senior management to brand development
• Defined brand tone of voice, personality and executional standards across all media
• Co-led development of an innovative approach to customer service
• Ensured superior production quality and value through intelligent selection of and close collaboration with multiple production vendors (film, digital, photo, music, talent, printing, etc.)
• Successfully serviced wide range of clients with diverse needs Show less

A first-of-its-kind sports marketing concept in Formula 1
Launched Sauber Club One, an innovative marketing concept for the Sauber F1 Team. It created an
entirely new revenue stream for the team, and alters the traditional business model of F1
• Defined target audience, business opportunity and brand positioning
• Developed communication concept and communication package

Led successful global creative and branding development for the re-introduction of Green Giant, turning the dormant icon into a relevant brand once again.

Developed and executed award-winning advertising campaign for Hallmark Greeting Cards 99 Cent
product line, Sold 63 million cards in first 3 months. The largest and most important product launch
in company history.
• Instrumental in development of new brand strategy, and tone of voice
• Lead creative in development of campaign idea and executional concept

Led global creative and communication development for InterContinental Hotels and Resorts and Crowne Plaza Hotels and Resorts. Strengthened brand messaging while beating ROI targets on numerous tactical campaigns.