Tim Sherno

Healthcare Consumer Advocate, Strategist, Innovator, Researcher

Minneapolis, Minnesota, United States Contact Info
213 followers 195 connections

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About

Being a dynamic influencer in the MedTech start-up arena, I’m committed to driving innovation and revolutionizing the industry landscape. My goal is to improve care for loved ones and offer peace of mind to caregivers.

My expertise is rooted in over 25 years of broadcast journalism, spanning 30 markets, and extends into business consulting, product market research, and marketing for leading national innovators. In my role as a speaker on key issues such as assisted living, health, innovative low-tech solutions, and HR retention highlights I’ve positioned myself as a thought leader, driving change in consumer empowerment and caregiver advocacy.

I am a multi-award-winning writer and journalist with more than 30 years of experience identifying, cultivating, and telling compelling informative stories. Now as Nomo’s chief marketing officer, I’m leveraging research, strategy, empathy and journalistic expertise to generate engaging narratives with clarity and precision. When I’m not working, I’m seeking adventure, playing my ukulele, and drawing daily.

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Experience

  • Nomo International, Inc. Graphic

    Chief Marketing Officer

    Nomo International, Inc.

    - Present 7 months

    Nomo Smart Care is the first fully digital option for caregivers that focuses on maintaining the independence of retired adults and keeping them in their homes. The Nomo Smart Care Essential Care Kit offers simple, intelligent, and connected tools to help caregivers support their loved ones' independence while supporting their caregiving needs. The Essential Care Kit includes a smart hub, 2 satellites, and 4 tags. The entire collection of Nomo Smart Care devices is operated by a convenient app…

    Nomo Smart Care is the first fully digital option for caregivers that focuses on maintaining the independence of retired adults and keeping them in their homes. The Nomo Smart Care Essential Care Kit offers simple, intelligent, and connected tools to help caregivers support their loved ones' independence while supporting their caregiving needs. The Essential Care Kit includes a smart hub, 2 satellites, and 4 tags. The entire collection of Nomo Smart Care devices is operated by a convenient app and easily connects to any Wi-Fi network. The Nomo Smart Care Essential Care Kit comes equipped with all the devices you need to get started supporting caregivers with the addition of downloading the app. For more information, visit www.NomoSmartCare.com

  • Informed Engagement Network Graphic

    SVP Research

    Informed Engagement Network

    - Present 5 years

    DEPARTMENT HEAD
    +Designed custom research projects for global and national clients.
    +Led Research Teams from kick-off to final deliverable.
    +Provided actionable recommendations and strategic guidance based on data and discovery.

    Created and developed a unique research model that combines experienced journalists with digital specialists in close collaboration with our client's teams. Designed like a functioning newsroom, this dynamic model can begin providing results in near…

    DEPARTMENT HEAD
    +Designed custom research projects for global and national clients.
    +Led Research Teams from kick-off to final deliverable.
    +Provided actionable recommendations and strategic guidance based on data and discovery.

    Created and developed a unique research model that combines experienced journalists with digital specialists in close collaboration with our client's teams. Designed like a functioning newsroom, this dynamic model can begin providing results in near real-time and deliver robust, insights quickly. By design this research model can easily pivot in the field in response to new information or evolving client needs.

  • FOX 5 Vegas - KVVU Graphic

    Director of Entertainment Content and Talent Development

    FOX 5 Vegas - KVVU

    - 2 years 1 month

    Las Vegas, Nevada Area

    DEPARTMENT HEAD - ENTERTAINMENT NEWS DIRECTOR
    +Oversaw highest rated entertainment news/lifestyle shows in Las Vegas
    +Introduced strategic goal focused innovations -show opens, writing, in-show promotion messages
    +Expanded coverage through aggressive use of mobile technology
    +Implemented key staff change
    +Delivered year-over-year ratings growth

    We innovated and it worked. Designed to achieve specific goals we created new content and templates that reshaped our shows from…

    DEPARTMENT HEAD - ENTERTAINMENT NEWS DIRECTOR
    +Oversaw highest rated entertainment news/lifestyle shows in Las Vegas
    +Introduced strategic goal focused innovations -show opens, writing, in-show promotion messages
    +Expanded coverage through aggressive use of mobile technology
    +Implemented key staff change
    +Delivered year-over-year ratings growth

    We innovated and it worked. Designed to achieve specific goals we created new content and templates that reshaped our shows from start to finish -and beyond with social medial only 'after-shows.' We developed novel in-show new-revenue opportunities and returned to fundamentals of programming based on viewer benefits.

  • i.e. network Graphic

    Creative Consultant

    i.e. network

    - 8 months

    Minneapolis

    Support and develop successful strategic communication goals for a broad range of clients.

  • Frank N. Magid Associates Graphic

    Coach/Consultant

    Frank N. Magid Associates

    - 2 years

    Greater Minneapolis-St. Paul Area

    BROADCAST CONSULTANT/COACH
    +Work one-on-one with anchors and reporters to elevate on-air communication and connection.
    +Strategic recommendation lead on team conducting quant/qual dial-testing of advertising messaging.
    +Strategic analysis and recommendations for national station group news promotional messaging.

    My background in advertising writing and on-air promotion at KUSA combined with my experience as an anchor and reporter (WSVN, KSTP) to make me well suited to…

    BROADCAST CONSULTANT/COACH
    +Work one-on-one with anchors and reporters to elevate on-air communication and connection.
    +Strategic recommendation lead on team conducting quant/qual dial-testing of advertising messaging.
    +Strategic analysis and recommendations for national station group news promotional messaging.

    My background in advertising writing and on-air promotion at KUSA combined with my experience as an anchor and reporter (WSVN, KSTP) to make me well suited to contribute effectively across all departments in the stations I serviced. From sales to news I brought proven experience that helped improve programming products, ratings and revenue.

  • Hubbard Broadcasting, Inc. Graphic

    News Reporter

    Hubbard Broadcasting, Inc.

    - 6 years

    Greater Minneapolis-St. Paul Area

    GENERAL ASSIGNMENT REPORTER
    +Nightside reporter responsible for daily enterprise news content.
    +Establish and maintain network of sources and contacts
    +Work with teams in the field to capture and produce highest quality content

    I brought my advertising and writing skills to my role as a reporter, leveraging images and words to deliver clear, accurate and engaging news content.

  • Morning News Anchor

    KMSP FOX 9

    - 8 years

    Greater Minneapolis-St. Paul Area

    MORNING ANCHOR
    +Guide editorial content
    +Create, develop and produce segments and field reports
    +Write news content

    :We created a morning show from scratch that was informative and engaging and fun to watch.

  • News Reporter/Anchor

    WSVN CHANNEL 7

    - 6 years

    Miami/Fort Lauderdale Area

    ENTERTAINMENT REPORTER/ANCHOR
    +Engaging and entertaining live reports
    +Responsible for story concepts and development
    +Able to quickly contribute to news department as needed during breaking news and major events

    Part of team that launched Miami's longest running entertainment news programs -DecoDrive

  • KUSA-TV

    KUSA-TV

    8 years

    • KUSA-TV Graphic

      News Reporter/Feature Reporter

      KUSA-TV

      - 3 years

      Greater Denver Area

      NEWS/FEATURE REPORTER
      +Responsible for daily news and programming stories
      +Engaging and entertaining live reporting segments
      +Work with teams in the field to gather and produce high quality daily content.

    • KUSA-TV, 9NEWS Graphic

      On-Air Promotion Manager

      KUSA-TV, 9NEWS

      - 5 years

      ON-AIR PROMOTION MANAGER
      +Led team of writer/producers, artists and photographers to deliver daily station promotion content
      +Responsible for overall station positioning and community connection messaging programs
      +Worked closely with sales department to develop new-money revenue opportunities

  • ABC News Graphic

    Associate Producer

    ABC News

    - 1 year

    Greater New York City Area

Education

Languages

  • English

    -

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