Theresa Vo

• Manage two social media marketing teams on weekly content and monthly digital media development
• Strategize development for general marketing, traditional marketing, and social media marketing
• Record audience response using Hootsuite management tool to assist in curating strategies and content to optimize social media reach and to increase social media traffic for Pinterest and Instagram
• Analyze and track content successes against goals and provide impactful strategic… Show more

• Manage two social media marketing teams on weekly content and monthly digital media development
• Strategize development for general marketing, traditional marketing, and social media marketing
• Record audience response using Hootsuite management tool to assist in curating strategies and content to optimize social media reach and to increase social media traffic for Pinterest and Instagram
• Analyze and track content successes against goals and provide impactful strategic recommendations
• Increase digital marketing experience and obtain users’ retention by constructing a graphic design team
• Research listening tools for Pinterest to differentiate posted contents and to increase lead conversion
• Propose and implement new content targeted towards Pinterest-based users to increase the visibility, the user reach, and the engagement of boards Show less

•Manage company’s branding awareness project through communicating with various vendors, social media outlets, and affiliations
• Direct a collective marketing team to initiate and implement new social media marketing metrics
• Led, directed, and edited the 2014-2015 national recruitment video
• Collaborated with Directs of Events to produce print and digital marketing campaigns for the 2014 National Convention with over 150 attendees
• Improvement on social media engagement… Show more

•Manage company’s branding awareness project through communicating with various vendors, social media outlets, and affiliations
• Direct a collective marketing team to initiate and implement new social media marketing metrics
• Led, directed, and edited the 2014-2015 national recruitment video
• Collaborated with Directs of Events to produce print and digital marketing campaigns for the 2014 National Convention with over 150 attendees
• Improvement on social media engagement through group-focus research, identifying online trends, analytics metrics and strategies Show less

• Conducted marketing research and survey for pricings of future products, drinks, food, and entertainment
• Oversee Happy Cat Café Facebook page content and development, resulting in over 4k Followers
• Apply learning’s of competition within the Cat Café business to improve the brand image of Happy Cat Café
• Consulted in the café’s logo, email marketing, and location of establishment
• Plan upcoming events with possible partners to drive café’s mission of community engagement and… Show more

• Conducted marketing research and survey for pricings of future products, drinks, food, and entertainment
• Oversee Happy Cat Café Facebook page content and development, resulting in over 4k Followers
• Apply learning’s of competition within the Cat Café business to improve the brand image of Happy Cat Café
• Consulted in the café’s logo, email marketing, and location of establishment
• Plan upcoming events with possible partners to drive café’s mission of community engagement and saving one cat’s life at a time Show less